#31 - Christine Slocumb (Clarity Quest Marketing)

Christine shares her experiences negotiating five separate Letters of Intent  before finally securing a deal that doubled her company’s valuation.   Christine's three-year saga involved both personal and professional challenges, including contracting long COVID, which ultimately influenced her decision to sell. The discussion delves into the intricacies of the selling process, the importance of choosing the right advisor, and how perseverance is key in the world of mergers and acquisitions.   Christine also reveals how writing her book, 'Stop Starvation Marketing,' helped her stay grounded amid the chaos.     00:42 Meet Christine Slocum: The Journey Begins 00:54 The Challenges of Selling a Business 02:17 Understanding Letters of Intent (LOIs) 03:49 Building and Growing the Business 08:39 The Decision to Sell: A Turning Point 11:04 Navigating the Sales Process: LOIs and Auctions 22:32 The Final Stretch: Closing the Deal 26:47 Life After the Sale: Reflections and Future Plans