#29 - Ruthie Schulder (The Participation Agency)

Ruthie Schulder shares her story of building and selling her experiential agency. Ruthie discusses the challenges and strategies that led to her agency's success, her decision to pivot and eventually exit the business during the COVID-19 pandemic, and how she has transitioned to coaching other female entrepreneurs.   She emphasizes the importance of knowing when to move on, positioning and sales, and aligning business with personal values and goals.      00:29 Welcome Ruthie: A Journey Begins 00:56 Building the Participation Agency 02:01 Navigating Challenges and Growth 05:44 The Impact of COVID and the Decision to Sell 08:19 The Exit Strategy: From Negotiation to Sale 10:26 Life After the Exit: New Beginnings 19:22 Empowering Female Entrepreneurs 23:37 Final Thoughts and Farewell