#22 - Jaclyn Johnson (Create & Cultivate)

Carrie interviews Jaclyn Johnson, founder of Create and Cultivate. Jaclyn's journey from selling her first business, No Subject, to creating and eventually buying back Create and Cultivate is an excellence tale. Jaclyn shares insights on entrepreneurship, mindset, and navigating business partnerships. This episode provides valuable lessons for women in business, focusing on building, scaling, and selling a business.   00:28 Welcome to The Exit Whisperer 00:47 Interview with Jaclyn Johnson: Founder of Create and Cultivate 01:52 Early Career and First Business Sale 02:58 The Birth of No Subject 06:16 Challenges and Lessons in Business Partnerships 07:35 Selling No Subject to Small Girls PR 08:52 The Rise of Create and Cultivate 14:15 Navigating Offers and the Big Deal That Fell Through 18:06 Challenges of Being Deal Direct as a CEO 19:01 Navigating Valuations and the Impact of COVID-19 21:11 Transitioning Leadership and Strategic Pivots 23:48 Reacquiring the Business and Future Plans 32:16 Insights on Financial Independence and Gender Bias