#21 - Maggie Lord (Rustic Wedding Chic)

Maggie Lord, founder of Rustic Wedding Chic, highlights her incredible entrepreneurial journey. Maggie shares how she transitioned from being a teacher to starting and scaling a successful digital media business without prior business experience.   Learn about her strategies for building and monetizing her company, navigating the decision to sell to David's Bridal during COVID-19, and her shift to a corporate role post-acquisition. Maggie also discusses her current focus on mentoring female entrepreneurs, offering insights on strategic partnerships, business valuation, and the importance of mindset.   This episode is packed with valuable advice for women in business, from entrepreneurship and scaling a business to selling it effectively.   00:28 Meet Maggie Lord: The Woman Behind Rustic Wedding Chic 01:37 From Teacher to Entrepreneur: Maggie's Journey Begins 03:36 Building a Media Empire: Strategies and Growth 05:44 Monetization Mastery: Turning Traffic into Revenue 08:32 The Decision to Sell: A New Chapter 10:51 Preparing for the Sale: The Inside Story 12:14 Initiating the Sale: From Cold Email to Leadership 12:48 Valuation and Deal Structure 14:56 Maintaining Brand Independence 17:36 Transition to Corporate Life 19:16 Navigating COVID Challenges 22:15 New Beginnings: Consulting Female Founders 24:46 Final Thoughts and Contact Information