Use Information Not Intuition: Business Advice with Growth Strategist Emily Friend - podcast episode cover

Use Information Not Intuition: Business Advice with Growth Strategist Emily Friend

Aug 14, 202437 min
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Episode description

Meet Emily Friend, the founder of the Florence Rose Group and a three-time award-winning operating and growth strategist with over a decade of experience in emerging, private, and Fortune 1000 companies. She specializes in driving innovation in heavily regulated industries, working with C-suite executives and top leaders to optimize their systems, identify areas for innovation, and help them stay compliant and competitive. Basically, she’s your business secret weapon and your competitors' worst nightmare. Emily's shares her journey as an entrepreneur, how her desire to not pack her lunch led to her starting a side hustle to earn an extra $100 a week, which is now a prestigious agency. She teaches about the biggest mistakes companies are making and how you can avoid them: including fear of change, using ‘intuition’ and the sunk cost fallacy. She also shares the impact that video marketing and messaging work for her own brand has had on her business - from increased prospects to improved sales to closing more deals.

You will learn:

  • Advice for the biggest impact to a company bottom line and what mistakes companies are making and what they should do instead - 13:15
  • Making business decisions based on data points - 15:55
  • The impact of working with kim on messaging, public speaking skills and video marketing - 26:50
  • How to embrace tech to empower your business - 34:43

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Use Information Not Intuition: Business Advice with Growth Strategist Emily Friend | The Exit Interview with Kim Rittberg podcast - Listen or read transcript on Metacast