#250 Customer Insights | Matt sits down with Shoshana Kordova , a 3x founding product marketer and former journalist who now helps B2B tech startups craft customer-infused messaging through her consultancy, Peel Product Marketing. Shoshana recently launched a customer insights playbook for the PMM Jetpack, equipping marketers with tools and templates to run more effective customer interviews. Matt and Shoshana cover: Why a customer insights program is more than “just talking to customers” and ho...
May 29, 2025•54 min•Ep. 250
#249 Cold Email | In this episode, Danielle is joined by four experts in B2B outbound: Zoe Hartsfield (Apollo), Will Allred , (Lavender), Maximus Greenwald (Warmly), and Alex Fine (Understory). Together, they dive into the good, bad, and “please don’t ever send this” of cold email strategy. Each guest brings firsthand insight from scaling outbound at fast-growing B2B companies and helping clients do the same. Danielle and the crew cover: The biggest reasons cold emails flop and what great ones d...
May 26, 2025•50 min•Ep. 249
#248 Marketing Strategy | Dave sits down with Jaleh Rezaei , founder and CEO of Mutiny , the personalization platform for B2B websites. Jaleh brings a unique blend of founder perspective and deep marketing expertise from her time building go-to-market teams at VMware, Gusto, and now Mutiny. She’s on a mission to help marketers ditch the spammy, scaled playbooks of the past and refocus on what really drives pipeline today: buyer experience. Dave and Jaleh cover: Why the current use of AI is makin...
May 22, 2025•38 min•Ep. 248
#247 Lead Nurturing | In this episode, Danielle is joined by Samar Owais , founder of Emails Done Right; Sheri Otto , CEO of Growth Lane Strategies; and Sofia Silva , Marketing Manager at Reachdesk. These three email experts came together for a live roast of real B2B lead nurture emails, submitted by marketers from the Exit Five community. You’ll hear the good, the bad, and the fixable, with practical insights on how to improve your own nurture sequences. Danielle, Samar, Sheri, and Sofia cover:...
May 19, 2025•59 min•Ep. 247
#246 Sales Alignment | Danielle welcomes Talya Heller , founder of Down to a T , a B2B consultancy helping marketers turn competitive positioning into high-impact sales assets. With experience in engineering, product management, and product marketing, Talya knows how to bridge the gap between what marketing builds and what sales actually uses. Together they unpack: Why most sales decks and battle cards go unused and what to build instead How to enable your champion to sell internally with confid...
May 15, 2025•41 min•Ep. 246
#245: Cold Email | Danielle Messler sits down with Alex Fine , co-founder of Understory , the agency behind some of the most effective outbound and paid strategies in B2B right now. Alex is leading the charge on a smarter approach to outbound called “Allbound”, a tightly integrated blend of outbound, paid media, and LinkedIn tactics that actually convert. If you’re tired of cold emails that go nowhere or ad campaigns that burn cash without ROI, this one’s for you. Danielle and Alex cover: Why mo...
May 12, 2025•40 min•Ep. 245
#244: Professional Growth | Dave is joined by Amanda Goetz , a 2x founder, 3x CMO, and the author behind the popular weekly newsletter, Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation. Amanda and Dave cover: How Amanda transformed her LinkedIn strategy to grow her following and engagement The impact of personal branding on social media and its role in business growth Creating a feedback loop to refine and improve content strate...
May 08, 2025•46 min•Ep. 244
#243 Linkedin Ads | In this episode, Danielle Messler sits down with Anthony Blatner (LinkedIn ads expert and certified instructor) and Tagg Bozied (Head of Brand Awareness at Docebo and award-winning B2B campaign strategist) to dig into what actually works with B2B LinkedIn ads in 2025. These two have spent years in the trenches, building campaigns for some of the most niche, high-intent B2B audiences, and they’ve got the data and real stories to back up what works (and what definitely doesn’t)...
May 05, 2025•52 min•Ep. 243
#242: Content Strategy | In this episode, Danielle sits down with Brendan Hufford , founder of Growth Sprints , to talk about what actually works in content and SEO today and why most B2B strategies are broken. Brendan went from high school teacher to leading content at top SaaS companies, and now helps brands move faster and build content strategies that drive real impact. They cover: Why most SEO strategies are broken - and why retainers make it worse The content checklist that took ActiveCamp...
May 01, 2025•53 min•Ep. 242
#241: Email Strategy | Email isn’t dead – it’s just changing fast. It’s still one of the few B2B marketing channels where you can actually own your audience and reach your ideal customers with the push of a button. In this session from the Ultimate Roast of B2B Emails, Danielle hosts Beth O’Malley (Founder, astral .), Jay Schwedelson (Founder, Subjectline.com & GURU Media Hub ), and Jaina Mistry (Director, Brand and Content Marketing at Litmus ) for a tactical session on what’s actually work...
Apr 28, 2025•54 min•Ep. 241
#240: Video Strategy | In this episode, Danielle sits down with Connor Lewis , founder of Studio Lewis , to talk all things B2B video - what works, what doesn’t, and how to actually get started. Connor spent years building in-house video from the ground up before going solo. Now, he works with B2B brands on high-performing video ads and he’s here to break down what he’s learned. Danielle and Connor cover: Why production value doesn’t matter as much as you think How to turn existing blog posts an...
Apr 24, 2025•36 min•Ep. 240
#239: Measurement | In this Exit Five live session, Dave sits down with Pranav Piyush, Co-Founder & CEO of Paramark (ex-PayPal, Dropbox, Adobe, BILL), to talk about the future of B2B marketing measurement. Spoiler alert: it’s not clicks. They break down why the old way of doing attribution doesn’t cut it anymore and why leading B2B teams are shifting toward incrementality, experimentation, and marketing mix modeling. Dave and Pranav also cover: The gaps in the old way of doing attribution Wh...
Apr 21, 2025•55 min•Ep. 239
#238: Brand | In this episode, Dave sits down with Dmitry Shamis , former Head of Brand at HubSpot and now founder of Oh Snap , to talk about what brand really means in B2B and why so many teams are stuck doing busy work instead of meaningful marketing. After leading a team of 150+ creatives and scaling HubSpot’s brand across multiple products, Dmitry shares lessons on building brands that actually stand out. Dave and Dmitry cover: How to stand out in a crowded market How to develop and refine y...
Apr 17, 2025•47 min•Ep. 238
#237: Strategy | Udi Ledergor (former CMO, now Chief Evangelist at Gong ) helped turn Gong into one of B2B’s most iconic brands—and now he’s sharing how they scaled it to a multi-billion dollar valuation. In this episode, Dave sits down with Udi to unpack lessons from building Gong’s category, brand, and marketing engine (and why B2B marketing needs way more courage). You’ll learn: Lessons from building Gong from 0 to $100M in revenue How to make B2B marketing not boring How to measure and justi...
Apr 14, 2025•57 min•Ep. 237
#236: Product Marketing | Product marketers are no strangers to change. Whether it’s navigating new responsibilities, proving impact to leadership, or balancing short-term wins with long-term strategy, the role is constantly evolving - and in 2025, that evolution is only accelerating. This Exit Five Live session is built to help you stay ahead. Dave sits down with Natalie Marcotullio (Head of Growth & Product Marketing at Navattic ), Jason Oakley (Founder of Productive PMM ), and Eric Hollan...
Apr 10, 2025•53 min•Ep. 236
#235: Strategy |In this episode, Matt sits down with Aditya Vempaty, VP of Marketing at MoEngage , to talk about a topic every marketing leader has wrestled with: reporting on the right metrics. Aditya has led marketing at companies like Nutanix, Amplitude, and Synthego - and he’s learned how to build dashboards and reporting frameworks that actually communicate marketing’s impact across leadership, sales, and finance. Matt and Aditya cover: Why marketing metrics should translate performance int...
Apr 07, 2025•44 min•Ep. 235
#234: Messaging | In this episode, Dave sits down with Emma Stratton , founder of Punchy , to break down what great B2B messaging actually looks like - and how to get it right. Emma has worked with hundreds of B2B tech companies to sharpen their positioning, eliminate vague copy, and train marketing teams to write with clarity and impact. They cover what makes messaging actually resonate and how to spot and fix abstract or weak copy. They also dive into Emma’s process for creating message-market...
Apr 03, 2025•54 min•Ep. 234
#233: Inside Exit Five | In this episode, Matt Carnevale (Head of Community at Exit Five ) joins the team at Circle to break down how we’ve doubled Exit Five community membership and boosted engagement—all by treating Exit Five like a product. He shares our playbook: audience growth, engagement systems, how we use member feedback to shape what we build, and why “curate, don’t create” has been key to scaling. If you’re running (or joining) a B2B community, this is how you make it work. Matt cover...
Mar 31, 2025•1 hr 2 min•Ep. 233
#232: Sales | Dave sits down with Jen Allen-Knuth , founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing. Jen and Dave cover: Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen How companies should focus on genuine diversity efforts rather ...
Mar 27, 2025•55 min•Ep. 232
#230: Messaging | In this episode, Matt sits down with Talia Wolf , founder and CEO of GetUplift , to unpack what’s really wrong with most B2B websites – and how to fix it. After reviewing 100+ member-submitted sites from the Exit Five community, Talia shares what she sees over and over again: messaging that’s too focused on the product, poor design flow, and a lack of real customer understanding. Matt and Talia cover: Why most B2B sites focus too much on features and not enough on buyer emotion...
Mar 24, 2025•53 min•Ep. 231
#229: Marketing Leadership | In this episode, Dave sits down with Megan Lueders (CMO at Sonatype ), Ido Mart (CMO at Manychat ), and Kimberly Storin (CMO at Zayo ) for a live CMO panel discussion at Exit Five’s Austin marketing meetup. These marketing leaders share what’s working what’s not in B2B marketing today and how the role of the CMO is evolving. Dave, Megan, Ido, and Kimberly cover: What every new CMO needs to know about leading a marketing org How to align with CEOs, CFOs, and key stake...
Mar 20, 2025•1 hr 1 min•Ep. 229
#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork , a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast . He and Dave discuss LinkedIn Ad Creative & Consistent Branding Thought Leader Ads & Organic Reach Niche Audiences & Custom Content Nurture Campaigns Expert LinkedIn Ads Tips Timestamps (00:00) - - Intro to Anthony Blatner (08:29) - - Focusing on LinkedIn an...
Mar 17, 2025•45 min•Ep. 228
#227: Events | In this episode, Dave hosts a live Exit Five session with Zuddl and panelists Stephanie Christensen (Event Marketing Leader) and Kristina DeBrito (Director of Strategic Events at Iterable ) to break down how B2B marketers should be thinking about events in 2025. From small VIP dinners to large customer conferences, events are making a big comeback—but without a solid strategy, they can be a massive waste of budget. Dave, Stephanie, and Kristina cover: The key metrics to track to p...
Mar 13, 2025•54 min•Ep. 227
#226: Messaging | In this episode, Dave sits down with Diane Wiredu, messaging expert and founder of Lion Words, a consultancy that helps B2B tech and SaaS companies achieve message-market fit so they can stand out, market more effectively, and sell more. Diane breaks down why most B2B messaging falls flat, how to fix it, and why messaging is more than just copy—it’s the bridge between positioning and execution. Dave and Diane cover: The difference between positioning and messaging (and why both...
Mar 10, 2025•50 min•Ep. 226
#225: Q&A with Dave | In this episode, Dave joins Ross Hudgens on Content and Conversation: Organic Growth Insights from Siege Media to break down content strategy, brand building, and why organic marketing is the foundation of great B2B marketing. Dave shares his journey from marketing leader to building Exit Five and explains why community-driven content is the key to sustainable growth. Dave and Ross cover: How organic content and SEO fit into a modern B2B marketing strategy The power of ...
Mar 06, 2025•50 min•Ep. 225
#224: Website Teardown | In this episode, Danielle (Head of Content at Exit Five) hosts a panel with top SEO and content marketing experts: Rita Cidre , Head of Academy at Semrush ; Ross Simmonds , CEO at Foundation & Distribution.ai ; and Tom Whatley , CEO of Grizzle . Together, they break down real B2B websites, exposing the biggest SEO mistakes and sharing data-driven strategies for improving rankings, content, and conversion rates. Danielle, Rita, Ross, and Tom cover: The most common SEO...
Mar 03, 2025•57 min•Ep. 224
In this episode, Dave sits down with Melton Littlepage , CMO at 1Password , to discuss how he’s transforming a well-known consumer brand into a B2B category leader in cybersecurity. With decades of experience in SaaS marketing, Melton shares insights on category creation, demand generation, and the intersection of brand and product marketing—and why being the leader in your space matters more than perfect attribution. Dave and Melton cover: Why category leadership is critical and how to position...
Feb 27, 2025•51 min•Ep. 223
#222: Website Teardown | Do your product pages actually tell potential customers what they need to know—or are they just a list of features they’ll ignore? In this session from the Ultimate Roast of B2B Websites, Madhav Bhandari, Head of Marketing at Storylane , joins Robert Kaminski , Co-Founder at Fletch PMM and Dan Murphy, COO at Exit Five to tear down real B2B product pages, exposing what works, what doesn’t, and how to fix it. They also cover: The biggest mistakes B2B marketers make on prod...
Feb 24, 2025•53 min•Ep. 222
Episode #221: Strategy | In this episode, Matt Carnevale sits down with Drew Giovannoli , founder of Buried Wins, to dive deep into Win/Loss analysis and how product marketers can use it to drive better sales, positioning, and competitive strategy. Drew shares how he helps B2B companies turn customer insights into revenue-driving decisions, plus the three key changes every product marketer should make to get promoted. Matt and Drew cover: Why you shouldn’t obsess over lost deals - and how to foc...
Feb 20, 2025•48 min•Ep. 221
Matthew Carnevale, Head of Community at Exit Five, introduces AI Playbooks , a new on-demand training program packed with expert-led tutorials and ready-to-use templates designed to help you drive better results with AI. No fluff, no theory—just real playbooks from 15 B2B marketers showing exactly how they use AI for ICP research, personalization at scale, cold email automation, marketing video creation, SEO, and more. If you’re tired of the AI noise and want actionable tactics you can use immed...
Feb 19, 2025•9 min
