Dave sits down with Ari Yablok , Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey from agency life to leading the brand narrative at Island, where he helped build the concept of the "enterprise browser." Dave and Ari Cover: The key differences between category creation and strategic positioning, and why it matters for B2B marketers The steps to building a brand story that resonates with both your internal team and your target a...
Sep 19, 2024•50 min•Ep. 177
This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio , Head of Growth and Operations at Navattic . She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.In this episode, we cover Why buyers are switching to a more "self-service" model of buying How interactive demos stack up against traditional marketing edu...
Sep 16, 2024•50 min•Ep. 176
Dave is joined by Ruth Zive , CMO at LivePerson, who shares her journey in marketing leadership across tech and nonprofits. Ruth talks about aligning marketing and sales teams and navigating enterprise marketing. Ruth and Dave cover: How to align marketing and sales teams by focusing on shared goals and accountability for pipeline outcomes The best-performing marketing channels for driving enterprise pipeline — including SEO, email, and events Inbound and outbound strategies in enterprise sales ...
Sep 12, 2024•50 min•Ep. 175
Dave is joined by Jared Fuller , Partner and COO of OpenEd.co. Jared talks about his career journey and building businesses in B2B, and shares his expertise in partnerships and the role they play in B2B growth. Jared and Dave cover: How to integrate partner voices into your marketing strategy to create lasting influence and trust Shifting from traditional co-marketing to "Nearbound" marketing, leveraging relationships for omnichannel impact Using partnerships as a growth lever across departments...
Sep 09, 2024•49 min•Ep. 174
Dave is joined by Shane Murphy , CMO of Webflow, where he is scaling one of the most innovative companies in web technology. Shane shares his insights on integrating growth strategies across self-serve and enterprise funnels, building a powerful brand, and targeting diverse personas. Shane and Dave cover: How Webflow combined its self-serve and enterprise growth teams to streamline acquisition Targeting broad personas and aligning messaging to meet unique needs Brand building in B2B marketing an...
Sep 05, 2024•49 min•Ep. 173
Dave sits down with Chelsea Castle , Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience. Chelsea and Dave cover: How leveraging internal and cross-functional knowledge can create a content goldmine Why it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their value Strategies for integrating SEO with authentic, valuable conten...
Sep 02, 2024•54 min•Ep. 172
Dave sits down with Tommy Clark , founder of his own B2B social media agency, Compound, to talk about the ins and outs of social media strategy for B2B companies. Tommy shares his journey from running social for a SaaS company to building his agency and the lessons he’s learned along the way. Tommy and Dave cover: Why LinkedIn is the go-to platform for B2B brands and how to maximize its potential The importance of posting consistently to build a strong social presence How using video content on ...
Aug 29, 2024•54 min•Ep. 171
Dave sits down with Jen Allen-Knuth , founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing. Jen and Dave cover: Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen How companies should focus on genuine diversity efforts rather than superfici...
Aug 26, 2024•55 min•Ep. 170
Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive. Dave and Danielle cover: How to hire a “Head of Content” and what mistakes to avoid Behind the scenes of how ExitFive repurposes content (like this podcast!) The fun challenges of going from a solopreneur to team of five Timestamps (00:00) - - Intro to Danielle (05:29) - - Why we hired a Head of Content at ExitFive (08:39) - - How we write our newsletter (12:01) ...
Aug 22, 2024•36 min•Ep. 169
Dave sits down with Jenn Herman , an expert in Instagram marketing, who shares the untapped potential of Instagram for B2B marketers. With over a decade of experience, Jenn has become a go-to resource for brands looking to leverage Instagram's vast user base to build brand awareness and foster long-term customer relationships. Jenn and Dave cover: Why Instagram is a goldmine for B2B marketers and how to capitalize on its 2 billion monthly active users How to create educational content for Instag...
Aug 19, 2024•45 min•Ep. 168
Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla , and SubjectLine.com Founder Jay Schwedelson , two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024. They cover: Subject line strategies Design do’s and don’ts What makes a truly great email in 2024 This is a recording of an Exit Five Live session - to follow along with the examples, check out the deck here. Timestamps (00:00) - - Intro to Jay and Pierce (04:44) - - What Personalization Look...
Aug 15, 2024•51 min•Ep. 167
Dave is joined by Emir Atli , the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys. Emir and Dave cover: How Emir and his team built a LinkedIn audience before launching their product and turned engagement into a strategic advantage Using custom reporting and attribution to make better B2B marketing decisions Creating data-driven c...
Aug 12, 2024•50 min•Ep. 165
Dave is joined by Eliana Atia and Arielle Gordis from Monday.com , who drive the content strategy that powers one of the most recognizable brands in SaaS. Eliana, a seasoned content leader, shares how Monday.com ’s content team evolved from a small, reactive unit into a strategic powerhouse. Arielle, who leads the thought leadership initiatives, reveals the secrets behind the wildly successful "Monday Insights" newsletter which has 3.7 million subscribers. They cover: How the content team at Mon...
Aug 12, 2024•53 min•Ep. 166
Dave sits down with Adam Goyette , founder of Growth Union and a former marketing leader at G2 and Help Scout. Adam shares his insights from leading growth at top B2B companies to launching his own agency that helps startups scale by integrating holistic growth strategies. Adam and Dave cover: How marketing can drive demos that aren’t qualified and how to fix it Why MQLs aren’t efficient incentives for marketing teams How to use feedback from Sales to create better marketing content Timestamps (...
Aug 05, 2024•52 min•Ep. 164
Dave is joined by Zach Roberts , founder of Break into Product Marketing, and Natalie Taylor , Head of Marketing at Capsule to share. their experiences and strategies for successful product launches in B2B. Zach and Natalie cover: How to build a buyer-focused product launch by understanding and addressing your buyer’s key challenges The power of video content in creating engaging and effective product launch campaigns Best practices for collaborating with sales teams to develop impactful sales e...
Aug 01, 2024•54 min•Ep. 163
Dave is joined by Natalie Taylor , Head of Marketing at Capsule. Natalie shares her journey from getting laid off to finding her dream job through LinkedIn, and how she’s now building meaningful customer relationships through intimate in-person events at Capsule. Natalie and Dave cover: The “intimate dinner strategy” Natalie is running and how it drives growth for Capsule Challenges to measuring influencer campaigns in B2B and her approach to choosing who to work with Her step-by-step process to...
Jul 29, 2024•55 min•Ep. 162
Dave sits down with Max Van Den Ingh , founder and CEO of Unmuted, a B2B SaaS marketing agency based in Amsterdam. Max shares his insights from his background in Sales, sharing how his approach of building relationships has translated to a successful marketing agency. Max and Dave Cover: His high-touch approach to entering new markets by focusing on understanding the landscape and building relationships Challenges and advice for hiring in international markets The shift towards scrappier, more a...
Jul 25, 2024•39 min•Ep. 161
Dave is joined by Kara Hardin , a Registered Psychotherapist and Lead Executive Officer at The Practice Lab. Kara specializes in the complicated ways that mental health drives performance and how it shows up at work. Drawing from her extensive experience, Kara provides actionable advice for B2B marketers to enhance their professional lives. Kara and Dave cover: How adapting to your team’s preferences can lead to better collaboration, higher productivity, and a more harmonious work environment Ho...
Jul 22, 2024•1 hr 1 min•Ep. 160
In this episode, Dave is joined by Kris Rudeegraap , CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. Kris is an expert in using creative direct mail tactics and AI to create profitable marketing campaigns. He has helped numerous companies enhance their engagement and conversion rates through thoughtful and personalized gifting strategies. Dave and Kris cover: The differences between Growth Ops and Revenue Ops (and where each is most effective) Must-try direct mai...
Jul 18, 2024•40 min•Ep. 159
Dave is joined by Amanda Goetz , a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation. Amanda and Dave cover: How Amanda transformed her LinkedIn strategy to grow her following and engagement The impact of personal branding on social media and its role in business growth Creating a feedback loop to refine and improve content strategy Timestamps (00:00) - - Int...
Jul 15, 2024•46 min•Ep. 158
Dave sits down with Adam Robinson , CEO of Retention.com, to go behind the scenes on how he creates so much killer content on LinkedIn and has used his platform to scale not one, but two start ups to over $1m in ARR. Adam and Dave cover: Adam’s focus on creating engaging content that’s authentic Using LinkedIn’s quick feedback loops to refine your marketing strategy The patience required to achieve successful content market fit Timestamps (00:00) - - Intro (06:57) - - The Four Steps to the Epiph...
Jul 11, 2024•51 min•Ep. 157
Dave sits down with Kait Stephens , co-founder and CEO of Brij, and Brad Zomick , Brij’s former Head of Marketing turned LinkedIn consultant. Dave named Kait the “Queen of Omni-Channel” for good reason — she turned LinkedIn into a powerhouse for her brand to drive leads and revenue for her company, growing to over 15k followers. Kait, Brad, and Dave cover: Turning LinkedIn into a lead generation machine and building a strong founder brand. The nitty-gritty of creating authentic, engaging content...
Jul 08, 2024•45 min•Ep. 156
Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his insights on targeting multiple personas and generating compelling content ideas. Matt and Dave cover: Creating content for multiple personas without losing your brand’s voice Secrets to engaging webinars that people actually want to attend Top tools and strategies for generating content ideas that resonate Timestamps (00:00) - - Intro (07:13) - - Creat...
Jul 04, 2024•34 min•Ep. 155
Dave is joined by Tas Bober , a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business. Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline. Tas and Dave cover: How she built her audience on LinkedIn and turned it into a niche consulting business Creating p...
Jul 01, 2024•52 min•Ep. 154
Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel , Founder and CEO of No Boring Design . Eli shares his candid feedback on where partnerships with agencies and marketing teams often go wrong and the challenges of creative work. They also cover: How to create a killer creative brief How well-crafted design can significantly drive conversion rates The step-by-step process we followed for a successful rebrand Timestamps (00:00) - - Intro to No B...
Jun 27, 2024•41 min•Ep. 153
Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork , a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast . He and Dave discuss LinkedIn Ad Creative & Consistent Branding Thought Leader Ads & Organic Reach Niche Audiences & Custom Content Nurture Campaigns Expert LinkedIn Ads Tips Timestamps (00:00) - Intro to Anthony Blatner (07:09) - Focusing on LinkedIn and Future Expansion (10:34) - E...
Jun 24, 2024•45 min•Ep. 152
This episode is from a fireside chat Dave did with Bill Macaitis , former CMO at Slack and Zendesk during G2's 2023 "Reach" event on how to build a brand in an economic downturn. We cover what is a brand, what is brand marketing, 8 ways to fit a brand into a marketing strategy, creating a brand centric product, and examples from Bill's work over the years. Send guest pitches and ideas to [email protected] Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Fi...
Jun 20, 2024•30 min•Ep. 151
Dave is joined by Christopher Rack , CEO of pharosIQ . Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fostering winning cultures rooted in a human-first approach. They discuss Why alignment between marketing and sales is critical for ABM success How to prov...
Jun 17, 2024•51 min•Ep. 150
Dave shares the 16 lessons he wishes he knew as a first-time marketing leader, going from marketing manager to CMO in four years. This is a recording from Metadata's DEMAND 2022 virtual event in October 2022. The lessons include: 1. Forget acronyms 2. The story is the strategy 3. Think hard about “offers” 4. Push your team past incremental thinking 5. Get on the same page as sales 6. Don’t “be” finance and ops...partner with them 7. Master internal communication 8. Articulate the strategy 9. Thi...
Jun 13, 2024•35 min•Ep. 149
Dave is joined by John Short , Founder & CEO of Compound Growth Marketing . John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting his own full-funnel marketing agency in 2018. John is focused on helping companies find the right strategy in order to grow, as opposed to just blindly picking from a menu of marketing tactics. His company helps B2B marketers with everything from infrastructure (marketing ops and analytics) to customer acquisition, funnel opt...
Jun 10, 2024•55 min•Ep. 148
