Dave is interviewed by Superside VP Marketing Amrita Mathur during a live session focused on positioning and company storytelling. When it comes to driving revenue we obsess over tactics when so often the root cause is actually positioning. When sales and marketing efforts are stuck or slowing down, it's rarely because you need to unlock a new channel, or because you are not using the latest martech tool. It is most often a positioning problem. But it is much easier to toss the blame on sales + ...
Feb 23, 2023•38 min•Ep. 59
This episode is from an Exit Five live session we did with Dave Gerhardt , Betsy Koliba , and Mitch Briggs from Demandwell . Every few weeks we like to bring on subject matter experts to do Exit Five Live sessions about topics that are more tactical than the typical CMO interview. This was an hour long AMA on all things SEO, focused on what B2B marketers need to know about SEO in 2023, including some questions about how new trends like generative AI, ChatGPT, and short form video will impact SEO...
Feb 21, 2023•55 min•Ep. 58
Dave is joined by Obaid Durrani and Todd Clouser for a discussion about content and community for B2B SaaS. Obaid and Todd met while working together at Refine Labs and co-host the "Cheat Codes" podcast for B2B SaaS marketers. They help marketing leaders and creators craft their narrative, implement new processes, and refine their content engine to reflect their product, narrative, and objectives. Send guest pitches and ideas to [email protected] Exit Five on LinkedIn: https://www.linkedin.com/...
Feb 13, 2023•55 min•Ep. 57
Amrita Mathur is VP Marketing at Superside . Superside is a B2B SaaS company that provides a design subscription service for marketing and creative teams. We talk about how Superside went from $0 to $30M ARR in three years, marketing strategy, when to exploit vs. when to explore, marketing team structure, where to find efficiencies in marketing, how constraints can act as foundations for your entire go-to-market effort, the cost of missing out, making smarter marketing bets and more. Send guest ...
Feb 08, 2023•57 min•Ep. 56
Dave talks about building an audience on LinkedIn and whether or not LinkedIn followers are a "vanity metric" or not. Send guest pitches and ideas to [email protected] Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https://twitter.com/exitfiveco *** Thanks to our 2023 presenting sponsors Demandwell , Jasper , and Zapier . This episode is brought to you by Jasper . Jasper is the AI Content Generator that helps you and your team break through creative bloc...
Feb 06, 2023•14 min•Ep. 55
Meghan Anderson is VP of Marketing at Jasper . Jasper is an AI Content Platform that helps creators break through writer's block, create original illustrations, and adapt content for different formats, languages and tone. Meghan leads a talented team of marketers overseeing all of acquisition, customer marketing, field and product marketing, community, brand and creative. Prior to Jasper, Meghan served as CMO at the Wanderlust group and was VP of Marketing at HubSpot for nearly a decade. In this...
Feb 01, 2023•55 min•Ep. 54
Dave is joined by Jimmy Daly (co-founder and CEO of Superpath ). Jimmy is the former VP of Growth at Animalz (content marketing agency) who went out on his own to start the ultimate resource for content marketers like him: one place that covers strategy, management, writing, career development and more. This episode will be interesting to B2B content marketers and anyone that's ever had the thought "hey, I could start my own business out of this." - Send guest pitches and ideas to hello@exitfive...
Jan 23, 2023•1 hr•Ep. 53
This episode is from a fireside chat Dave did with Bill Macaitis , former CMO at Slack and Zendesk during G2's 2023 "Reach" event on how to build a brand in an economic downturn. We cover what is a brand, what is brand marketing, 8 ways to fit a brand into a marketing strategy, creating a brand centric product, and examples from Bill's work over the years. - Send guest pitches and ideas to [email protected] - Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ - Exit Five on Twitt...
Jan 17, 2023•34 min•Ep. 52
Just Dave on this short solo episode talking about how making a bet on a tool or technology can change the trajectory of your career and why it pays to be an early adopter. - Send guest pitches and ideas to [email protected] - Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ - Exit Five on Twitter: https://twitter.com/exitfiveco Thanks to our 2023 presenting sponsors Demandwell , Jasper , and Zapier . This episode is brought to you by Demandwell. Demandwell is the best SEO solu...
Jan 17, 2023•12 min•Ep. 51
Just Dave on this short solo episode talking about constraints & guardrails. If you want to make better marketing decisions and struggle with a blank slate, listen to this. Make constraints. Put in a guardrails. Sometimes you will have plenty already in place, like budget, deadlines, or what's technically possible. But even without obvious constraints like those, you can force yourself to have some to help guide the decision making process. Guardrails can help move you from being stuck on ma...
Jan 11, 2023•11 min•Ep. 50
Dave is joined by Brandon Redlinger (VP Marketing at Crosschq ). Prior to leading marketing at Crosschq, Brandon was Head of Demand Gen at Demandbase where he managed demand generation, ABM, content marketing, field marketing and partner marketing teams, and Head of Growth at Engagio where he led all content, website, corporate communications and digital marketing. By popular demand in the Exit Five community we wanted to do a dedicated episode on account-based marketing and cover all things ABM...
Jan 09, 2023•56 min•Ep. 49
Dave is joined by John Short (Founder & CEO of Compound Growth Marketing ) to talk about the state of B2B marketing / B2B SaaS as a of December 2022 heading into the new year, tips for growing your career during a time when company growth might be slower, and why they are continuing to bet on LinkedIn organic as a key channel for B2B company growth. Thanks to Demandwell , our presenting sponsor for the Exit Five podcast. https://www.demandwell.com/ Demandwell is the best SEO solution for B2B...
Jan 03, 2023•56 min•Ep. 48
Dave is joined by his wife Lya in a rare guest appearance. This is a very special episode of the Exit Five podcast - it's a one episode revival of the podcast Dave and Lya did a few years ago called "What Parents Talk About" and Lya takes the mic to grill Dave on a few questions about solopreneurship, parenting, telling the truth on LinkedIn, the mental load, golf vs. work, being home together everyday and more. Thanks to Demandwell , our presenting sponsor for the Exit Five podcast. https://www...
Dec 20, 2022•39 min•Ep. 47
Dave is joined by one of his best friends from high school Tim McKone for a little change of pace podcast episode we are calling Outside of Work . Dave and Tim talk about getting into running, training for the Boston Marathon, why running makes a great hobby, falling back in love with sports, Dave's love for golf, how Tim got into his career in sports media and working at 98.5 The Sports Hub, the top local sports radio station in the country and more. You can find Tim on Twitter @Tim_McKone . Co...
Dec 13, 2022•57 min•Ep. 46
Eyal Webber-Zvik is VP of Product Marketing at Cato Networks . Cato is a company in the networking and security space current over $100M in annual revenue. In his role, Eyal manages a global team of product marketing directors that are tasked driving the company's messaging, position, press and media relations, and more. Previously, Eyal ran Cato's product management organization and he has more than 20 years of experience in engineering, product management and product marketing. Dave and Eyal t...
Dec 12, 2022•1 hr•Ep. 45
Lauren Vaccarello is Chief Marketing Officer at Salesloft . Dave and Lauren talk about how Lauren landed at Salesloft, the first six months in her new role, what to look for when evaluating marketing leadership roles, the relationship between sales and marketing, and lessons from her experiences from public company CMO to startup marketing exec to head of digital at Salesforce in the early 2010's. - Send guest pitches and ideas to [email protected] - Exit Five on LinkedIn: https://www.linkedin....
Dec 06, 2022•49 min•Ep. 44
Dave shares the 16 lessons he wishes he knew as a first-time marketing leader, going from marketing manager to CMO in four years. This is a recording from Metadata's DEMAND 2022 virtual event in October 2022. The lessons include: Forget the acronyms & best practices, use your brain. Ultimately there are only three ways to grow a business: get more new customers, increase the transaction value, increase how often people buy from you. You can get lost in the MQL PQL SQL SAL definitions and bes...
Nov 28, 2022•39 min•Ep. 43
Anthony Kennada is is co-founder & CEO of AudiencePlus , a company building software, content, and community to help businesses become media companies. Prior to founding AudiencePlus, Anthony served as the CMO of Hopin, Front, and Gainsight. Thanks to Demandwell , our presenting sponsor for the Exit Five podcast. https://www.demandwell.com/ Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And th...
Nov 21, 2022•52 min•Ep. 42
Dave is joined by Peter Mahoney (Founder & CEO at Plannuh ) to break down how to create your 2023 marketing plan. We cover: 1. Overall approach to building a plan 2. Setting goals, metrics, and targets 3. Building a framework for marketing campaigns over the year 4. Modeling funnels and determining cost per opportunity 5. Determining how much marketing budget to spend 6. Selling your plan to the CEO, CFO, and getting it approved Thanks to Demandwell , our presenting sponsor for the Exit Five...
Nov 14, 2022•58 min•Ep. 41
Dave is joined by Chris Walker (CEO, Refine Labs) to share a scientific process/framework you can use to build, prove, and scale marketing programs they call Revenue R&D . This is a great listen for anyone thinking about marketing planning, where to make bets for the year, how to prove new channels, and how to think like an executive when it comes to revenue generation. Thanks to Demandwell , our presenting sponsor for the Exit Five podcast. https://www.demandwell.com/ Demandwell is the best...
Nov 08, 2022•48 min•Ep. 40
Dave is joined by John Short , Founder & CEO of Compound Growth Marketing . John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting is his own full-funnel marketing agency in 2018. John is focused on helping companies find the right strategy in order to grow, as opposed to just blindly picking from a menu of marketing tactics. His company helps B2B marketers with everything from infrastructure (marketing ops and analytics), customer acquisition, funnel op...
Oct 31, 2022•49 min•Ep. 39
Dave is joined by Latane Contant . She's CMO at 6Sense and author of the book "No Forms. No Spam. No Cold Calls." They discuss: - The underrated ability to drive revenue through operational excellence - Why 6sense runs a 100% account-based revenue motion - The daily dashboard she uses and the whole company has visibility into to see how marketing is "doing" - The power of focusing only on the most winnable accounts - What she credits 6sense's revenue growth of 100% YoY each of the last 4 years t...
Oct 24, 2022•49 min•Ep. 38
Win/loss analysis is one of the most important tools B2B marketers can be using to get insight and drive revenue across the company. Dave sits down with Trenton Romph , Head of Marketing at Clozd to breakdown how to do win/loss analysis at your company, and this session is a great premer for anyone not familiar with this topic. One of the keys to getting ahead in B2B marketing is to be always be listening / learning for new ideas you can bring into your company to help improve the business, and ...
Oct 19, 2022•58 min•Ep. 37
Dave is joined by Common Room COO Jake Randall to talk about B2B community building, why top companies like dbt Labs, Asana, Figma, Notion and more are investing in community, what the heck "community" actually means, what success looks like, plus B2B marketing lessons from Jake's 10 year run as VP at Okta. This episode is brought to you by Demandwell: https://www.demandwell.com/ Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their...
Oct 11, 2022•1 hr•Ep. 36
Dave talks to Leela Srinivasan , who is now CMO at Checkout.com during her time as CMO at Survey Monkey in 2020. Leela broke down her marketing rhythms, how she structured her team, performance reviews, and more. This conversation will give you a good look at how a top B2B CMO thinks about marketing and managing her team. This episode is brought to you by Demandwell: https://www.demandwell.com/ Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly dri...
Oct 04, 2022•45 min•Ep. 35
Dave is joined by Shauntle Barley , Director of Marketing at Demandwell, and Egan Montgomery , Director of Go-To-Market at High Alpha for a conversation all across the board in B2B SaaS marketing including marketing budget benchmarks, how to think about building demand gen programs, where to start, thoughts from SaaStr 2022, getting thought leadership from the CEO, finding peers, lessons from Amanda Natividad and Chris Walker, why everyone in B2B is talking about community and more. This episode...
Sep 28, 2022•59 min•Ep. 34
Dave interviews "Obviously Awesome" author and positioning expert April Dunford . Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com This episode is brought to you by Demandwell: https://www.demandwell.com/ Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos Here’s how it wor...
Sep 19, 2022•58 min•Ep. 33
Dave is in interviewed by Goldcast founder Palash Soni about this idea that B2B marketing teams should be thinking like media companies. They share what "build a media company" actually means for B2B marketers and give you tactical examples and ideas you can bring to your company if you're interested in this idea. Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com This episode is brought to you by Demandwell: https://www.demandwell.com/ Demandwell...
Sep 13, 2022•33 min•Ep. 32
Dave is joined by Gong CMO Udi Ledergor . He's a five-time Marketing leader at B2B start-ups and is currently the CMO at Gong, the Revenue Intelligence category leader helping go-to-market teams close more deals and accelerate growth by capturing, understanding and acting on their most important asset – customer interactions. This conversation first appeared on Dave's B2B Marketing Leaders podcast (which is now Exit Five) in 2020. Work in B2B marketing? Join 3,000 marketing pros in the private E...
Sep 06, 2022•56 min•Ep. 31
Dave is joined by Goldcast Founder & CEO Palash Soni . Goldcast helps B2B marketers at companies like Toast, Github, Drift, Salesloft, and Starburst run engaging events that build pipeline. Dave and Palash talk about the world of event marketing today and lessons from Goldcast's startup marketing efforts over the last two years and his perspective on the role of marketing as Founder/CEO. Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com This ...
Sep 01, 2022•47 min•Ep. 30
