Dave is joined by Amanda Natividad (VP Marketing, SparkToro) and Kaylee Edmondson (Director of Demand Gen, brightwheel). Switching up the format and bringing on two startup marketing leaders doing the doing. Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com This episode is brought to you by Metadata: https://metadata.io/ Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are usin...
Jun 28, 2022•59 min•Ep. 21
Peep Laja is founderand CEO at Wynter and CXL . Be a part of the Exit Five B2B marketing community at exitfive.com This episode is brought to you by Metadata: https://metadata.io/ Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io. Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job bo...
Jun 21, 2022•53 min•Ep. 20
Dave talks about B2B marketing strategy and overall company strategy, which includes intentionally defining where you play and how you'll win. "It's impossible to create a marketing strategy for a business that has no clear company strategy." Be a part of the Exit Five B2B marketing community at exitfive.com This episode is brought to you by Metadata: https://metadata.io/ Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are us...
Jun 16, 2022•13 min•Ep. 19
Jaleh Rezaei is CEO and co-founder at Mutiny. Mutiny helps SaaS companies personalize their website for each visitor to improve conversion and drive revenue. Prior to starting Mutiny, Jaleh was employee 12 and CMO at Gusto, where she grew the company 100x to 50,000 customers over 4 years. Mutiny is a no-code AI platform that helps marketers convert their top of funnel demand into revenue, without engineers. Mutiny is used by the world’s fastest growing companies like Ramp, Notion, Snowflake, Qua...
Jun 07, 2022•1 hr 2 min•Ep. 18
Janessa Lantz is VP of Marketing at dbt Labs an open source data transformation tool used by ~9000 companies. Prior to dbt Labs Janessa worked at HubSpot as Senior Manager, Communications and Director of Marketing at RJ Metrics. Dave and Janessa talk about how dbt Labs has built a community of 25,000+ professionals in analytics and data engineering, lessons as a first-time startup marketing leader, building a relationship with the CEO, transitioning from specialist to generalist, the power of bu...
May 31, 2022•53 min•Ep. 17
Dave is joined by Metadata founder and CEO Gil Allouche to discuss what the CEO really wants out of marketing, how to present to the board, what the revenue function looks like at Metadata, Gil's path from engineer to CMO to CEO, category creation, the muscle of being frugal, the future of martech, and why Metadata is focused on building the "operating system" for marketers today. Be a part of the Exit Five B2B marketing community at exitfive.com This episode is brought to you by Metadata: https...
May 24, 2022•50 min•Ep. 16
Dave shares his perspective on internal marketing, how to drive alignment with marketing across the company, and what the CEO really cares about when it comes to what marketing is doing. Be a part of the Exit Five B2B marketing community at exitfive.com This episode is brought to you by Metadata: https://metadata.io/ Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io. Thanks to m...
May 15, 2022•27 min•Ep. 15
Kaylee Edmondson is Director of Demand Generation at brightwheel and previously ran demand generation at Chili Piper. Dave and Kaylee talk through what demand gen looks like at a high performing B2B SaaS company today, lessons from scaling demand gen at Chili Piper, LinkedIn organic social strategy and more. Be a part of the Exit Five B2B marketing community at exitfive.com This episode is brought to you by Metadata: https://metadata.io/ Metadata helps demand gen. marketers automate paid campaig...
May 09, 2022•52 min•Ep. 14
Amanda Malko is Chief Marketing Officer at G2 , the world's largest and most trusted software marketplace. More than 60 million people annually - including employees at all of the Fortune 500 - use G2 to make smarter software decisions based on authentic peer reviews. Prior to G2 Amanda was Head of Partner Programs & Marketing at Mailchimp, and she was also CMO at Tongal and 360i. Amanda and Dave discuss her role as G2 CMO, how she's structured her team, revenue marketing vs. demand generati...
May 02, 2022•52 min•Ep. 13
Kathleen Estreich and Emily Kramer are the co-founders of MKT1 . They advise founders, recruit and advise marketers, and invest in SaaS startups, and join Dave on this episode of the Exit Five podcast to talk about early-stage marketing strategy and hiring (Kathleen and Emily have held roles at Facebook, Box, Intercom, Scalr, Asana, Carta). They also have strong opinions about marketing compensation and how to understand your comp and equity package if you're a Seed or Series A marketing leader....
Apr 26, 2022•55 min•Ep. 11
Dave and guest Daniel Murray ( The Marketing Millenials ) share tips to help you grow your audience on LinkedIn. They talk about why LinkedIn is still underrated as a marketing channel for B2B companies, why types of content to create, how to get content out of the founder, how to figure out what's working / what's not, the biggest mistakes people make with LinkedIn, and more. It's an hour on organic LinkedIn strategy if you're into that kinda stuff. Follow Daniel: https://www.linkedin.com/in/da...
Apr 19, 2022•1 hr 1 min•Ep. 12
Kevin "KD" Dorsey (Practice Lead: Sales Leadership at Winning by Design) joins Dave to talk about his experience as a B2B SaaS VP of sales, the power of understanding how people buy, why he loves copywriting (and some of the exact email scripts he uses), the six questions he asks when calling new customers, his opinion on the sales deck, and why he'd work in marketing if he wasn't working in sales. Follow Kevin: https://www.linkedin.com/in/kddorsey3/ Follow Dave: https://www.linkedin.com/in/dave...
Apr 11, 2022•55 min•Ep. 10
Deidre Hudson (CMO at Payability) joins Dave to talk about her experience as a B2B CMO, why you need to think like an operator, why demand gen is not a silver bullet, the four pillars of running marketing: people, performance, process, programs, why more B2B SaaS companies are building communities, the power of setting clear goals, getting inside your customers head, the cyclical nature of B2B marketing channels and more. Follow Deidre: https://www.linkedin.com/in/deidrehudson/ Follow Dave: http...
Apr 06, 2022•53 min•Ep. 9
Sydney Sloan (former Salesloft CMO, 2x CMO) joins Dave to talk about her time at Salesloft helping the company grow from $15-$100M+ ARR and ultimately a $2.3B valuation after Vista equity bought a majority stake in the company. They talk about how to pick the right company as CMO, how Salesloft went about category creation, going from stunts to predictable revenue, marketing in a competitive marketing (Outreach vs. Salesloft vs. Clari), why you need to spend the budget, how to hire and navigate ...
Apr 04, 2022•49 min•Ep. 1
Harsh but necessary reality check: You have to limit the number of people who have input on your positioning and messaging statements. That's not me trying to be rude to anyone on your team, it's just the fact of the matter. More people meddling in your company story muddies it up. And since your story is your strategy, a muddy story means a muddy strategy. Positioning tips, the key ingredients to your marketing strategy, and more. Send guest pitches and ideas to hi@exitfive.com Join the Exit Fi...
Jan 24, 2022•17 min•Ep. 8
Every marketer struggles with strategy. Especially early on in the year when you're still ironing everything out and trying to look ahead to Q2. When you find yourself overwhelmed with planning, take a step back and remember the ultimate goal of marketing is to make sales easier. That's where you start. Quick chat about strategy and my simple marketing planning framework. Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check...
Jan 17, 2022•7 min•Ep. 7
There's always some internal BS that will get in the way of marketing success. And too often, it's your CEO wanting to change the brand narrative. Sometimes they don't get it. Sometimes they don't think it's strong enough. Either way, it's a headache that a lot of marketers have to deal with. Quick ten minute or so rant on your company story and how you can get on the same page with your CEO. Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive...
Jan 10, 2022•13 min•Ep. 6
I did a live Q&A with a bunch of DGMG members in December 2021 and we hit on a range of topics from hiring to attribution to career growth and more. This is 45 minutes all over the map in marketing if you're into that kind of stuff. Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-mem...
Jan 05, 2022•50 min•Ep. 5
How to Become a Marketing Leader (The Path To CMO w/TigerConnect CMO Wendy White) Any ambitious marketer has dreams of one day being called CMO. You get to call the shots, make the big decisions, and control where the budget goes. It's the peak of the marketing profession. But the path from enterprising young marketer to chief marketing officer isn't always a clear one. And without any guidance from those who came before you, it can seem an almost unattainable title. So my friend Wendy White, CM...
Dec 20, 2021•58 min•Ep. 4
How I think about measuring brand for B2B startups and some tips on developing (and articulating) a brand strategy that the CEO and the rest of the exec team will get onboard with. Say hey on Twitter @davegerhardt.com and learn more on my site davegerhardt.com Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.co...
Dec 16, 2021•17 min•Ep. 3
First some quick background on my new company DGMG and all of the things you can find right now on davegerhardt.com. Plus: everyone wants a good company tagline right? A nice one-liner. Most of them try to do too much. So I'm sharing a quick tip to help you avoid that mistake and create a clear and direct one-liner for your company. Tweet at me @davegerhardt and learn more about what I'm doing at davegerhardt.com Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here:...
Dec 16, 2021•14 min•Ep. 2
I'm going all in on DGMG. Listen to this episode to hear why I quit my job and what I'm doing next. Plus: welcome to my new podcast feed. More to come here soon and at davegerhardt.com Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is...
Dec 12, 2021•16 min•Ep. 1
