#10 Extra Shot: Making a Case for Dark Roast
Jun 05, 2025•9 min•Ep. 10
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Episode description
Takeaways
- The absence of dark roast options in specialty is puzzling.
- 35% reported drinking dark roast, while only 12% light roast.
- Consumer preferences shift significantly after age 40.
- Dark roast consumption is higher among older demographics.
- Specialty coffee roasters should offer dark roasts for business growth.
- Good roasting skills are essential for quality dark roasts.
- The coffee industry has shifted towards lighter roasts in recent years.
- Understanding consumer preferences can drive better business decisions.
Theme music: Dark Symphony
Written blog: Making a Case for Dark Roast
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