Does booking weddings feel harder in 2025 than it used to? You’re not imagining it. I hear it all the time from wedding pros who are doing everything they’re supposed to be doing, showing up on social media, blogging, and networking but the inquiries just aren’t coming in the way they used to. The truth is, the wedding market has shifted, and the strategies that worked even a year or two ago might not be cutting it anymore. In this episode, we’re diving into why booking weddings feels harder rig...
Jul 16, 2025•10 min•Ep. 321
Are you losing wedding bookings and wondering why leads keep ghosting you? I hear this all the time from wedding pros who feel like they’re doing everything right. Couples inquire, maybe you reply with a pricing guide or a quick message, and then… crickets. But what if they didn’t ghost you? What if you ghosted them? In this episode, I’m digging into what really happens after an inquiry lands in your inbox and why your current wedding inquiry process might be turning potential clients away. If y...
Jul 09, 2025•14 min•Ep. 320
Why is it so hard to break into the luxury wedding market? So many wedding pros dream of working high-end weddings but don’t know how to raise their prices or attract premium clients. You’re doing great work, but the jump to luxury feels out of reach. In today’s episode, I’m joined by Nikisha King, a wedding stationery designer who made that leap. She shares how she transitioned into the luxury wedding market, raised her prices with confidence, and started booking high-end clients who value her ...
Jul 02, 2025•53 min
Falling behind on your wedding business goals? You're not the only one. It’s easy to start the year with a full head of steam and then lose momentum when client work, life, and overwhelm take over. But here’s the good news you can still turn things around. In this episode, I’m walking you through how to build a wedding business plan that helps you reset, refocus, and actually grow your wedding business in a way that feels doable. If you’re ready to stop spinning your wheels and start making inte...
Jun 25, 2025•15 min•Ep. 318
Why does social media feel like such a grind and still not bring in bookings? So many wedding pros are stuck in the loop of “posting to post,” never really knowing what to say or whether it’s actually working. If you’ve ever stared at your Instagram wondering what to share, this episode is for you. Because the truth is, you don’t need to be everywhere or post every day to make social media work for your wedding business. You just need a seasonal strategy that speaks directly to what your couples...
Jun 18, 2025•50 min•Ep. 317
Do you ever sit down to work on your wedding marketing and suddenly find yourself deep-cleaning your fridge, scrolling social, or chasing a dozen half-finished tasks instead? You’re not lazy and you’re not broken. You’re experiencing what I like to call Wedding Vendor Marketing ADHD. If you’ve ever struggled to follow through on your wedding business marketing to-do list even when you know what needs to get done, this episode is going to feel like a breath of fresh air. Because it’s not just abo...
Jun 11, 2025•18 min•Ep. 316
Are you curious about how AI for wedding pros actually works in real life? I’m not talking about vague marketing hype or tech jargon. I’m talking about real wedding professionals using AI to save time, clarify their message, and book more of the right clients. In this episode, I’m giving you a behind-the-scenes look at how members of The Wedding Business Collective are using two custom AI tools I created just for wedding pros. These aren’t generic prompts or robotic content generators. These are...
Jun 04, 2025•19 min•Ep. 315
Why are so many wedding inquiries ending in silence? You’re getting inquiries, you’re replying, and sometimes you’re even following up. But still, they ghost. I hear this all the time from wedding pros who feel like they’re doing everything right and still not booking as many clients as they should be. The truth? A weak or missing follow-up system is leaking bookings and most wedding businesses don’t even realize it’s happening. In this episode, I’m joined by Kaitlyn Blair of Virtually Vital to ...
May 28, 2025•45 min•Ep. 314
Are you pouring time into your wedding marketing only to wonder why it’s not converting? Why your website visitors don’t stick around? Why inquiries ghost or never turn into bookings? You’re not alone and it’s probably not your pricing or your portfolio. It’s your message. In this episode, we’re digging into one of the biggest marketing mistakes wedding professionals make without even realizing it. I call it The Clarity Trap, and it’s what happens when you try to sound clear and professional but...
May 21, 2025•14 min•Ep. 313
Want more credibility and dream clients without burning yourself out trying to market everywhere? Wedding PR might be exactly what you are missing. In this episode, I am joined by Meghan Ely of OFD Consulting, one of the leading experts in wedding PR. We are diving into how wedding professionals can use media features, real wedding submissions, and expert quotes to stand out, build trust, and book more weddings. If you have ever wondered how to get your work published, how to get quoted as an ex...
May 14, 2025•50 min•Ep. 312
Are you feeling overwhelmed by all the marketing tasks you're supposed to be doing in your wedding business? You're not alone. Most wedding pros are trying to post on social media, blog, send emails, run ads, optimize for SEO, and network, without a clear plan tying it all together. In this episode, we’re going to fix that. I’m walking you through how to create a wedding business marketing plan that actually works for you. One that helps you book more of your ideal clients without spending all y...
May 07, 2025•24 min•Ep. 311
Are you dreaming of booking more luxury weddings but feel stuck at your current level? You are not alone. A lot of wedding pros want to break into the luxury market but feel like it is out of reach because of mindset blocks they do not even realize they have. In this episode, I am joined by Aislinn McKenna, a wedding photographer who made the leap from struggling with limiting beliefs to confidently booking luxury wedding clients she loves working with. We are digging into how your mindset impac...
Apr 30, 2025•57 min•Ep. 310
Why is booking more weddings so hard right now? I hear this question all the time from frustrated wedding pros. You’re showing up, doing the marketing, and still not seeing the results you want. It’s exhausting. In this episode, I brought together five incredible wedding pros who have been where you are. They’ve felt stuck, burned out, and unsure of how to move forward. But they turned things around and they’re sharing exactly how they did it. You’ll hear how they went from getting ghosted to ge...
Apr 23, 2025•1 hr 11 min•Ep. 309
Frustrated with ads that don't turn into bookings? You're not alone. A lot of wedding pros test the waters with Google, Meta, or TikTok ads, only to feel like they're throwing money into a black hole. But the truth is, ads aren’t the problem. Bad strategy is. In this episode, I’m joined by ad expert Mark Chapman to break down what’s actually working in wedding vendor advertising right now. From new targeting options to big platform changes to the surprising power of short-form video, Mark shares...
Apr 16, 2025•52 min•Ep. 308
Are you making it harder than it needs to be for couples to book you? If your wedding inquiry process is just a contact form and a “let’s hop on a call” reply, you might be pushing great clients away without even realizing it. I recently experienced this myself while looking for a new bookkeeper. I was ready to hire someone, but the process I was met with- no pricing, no service info, and just endless requests to schedule calls- left me overwhelmed and frustrated. It reminded me exactly of what ...
Apr 09, 2025•15 min•Ep. 307
Are you struggling with booking weddings and wondering what today’s couples actually want from their vendors? You’re not alone. A lot has changed in how couples choose who to work with, and if your wedding marketing hasn’t kept up, it’s easy to feel stuck. In this episode, I’m joined by wedding planner and brand strategist Adrienna McDermott, and we’re breaking down what’s working right now when it comes to booking weddings. We talk about how couples are finding vendors, what makes them trust an...
Apr 02, 2025•54 min•Ep. 306
Are you wasting time on the wrong marketing? If you feel like you're doing all the things, posting on social media, blogging, networking, running ads, but you're still not booking as many weddings as you’d like, this episode is for you. I see so many wedding professionals pouring time and energy into marketing that isn’t actually bringing in bookings. And I get it. It’s easy to assume that because someone else is doing something, you should be doing it too. But if you’re spending hours on market...
Mar 26, 2025•14 min•Ep. 305
Why Aren’t More Wedding Pros Using Pinterest to Get Consistent Leads? If you’re tired of the constant hustle for new leads and bookings, you’re not alone. Social media algorithms are unpredictable, and relying solely on Instagram or Facebook can leave you feeling stuck in an endless cycle of content creation. But what if there was a way to generate evergreen leads—ones that keep coming in, even when you're not actively posting? In this episode, I’m joined by Dana Johnson , a Pinterest expert who...
Mar 19, 2025•53 min•Ep. 304
Why does marketing your wedding business feel so frustrating? If you’ve ever felt like you’re chasing leads, constantly trying to “convince” couples to book you, or just not getting the response you want, there’s a good chance your marketing might be giving off sleazy pickup artist vibes—without you even realizing it. In this episode, we’re breaking down why some wedding pros struggle to attract the right clients and how small shifts in your approach can make marketing feel effortless instead of...
Mar 12, 2025•13 min•Ep. 303
Thinking about running wedding ads but worried about wasting money? You’re not alone! So many wedding pros jump into Google or Meta ads hoping for a flood of leads, only to see their budget disappear with little to show for it. The truth is, ads can work but only if you have the right strategy in place. In this episode, I’m joined by Daniela and Whitney from Wedding Industry Ads to break down how to actually use wedding ads to get more bookings. We’re covering how to know when you’re ready for a...
Feb 26, 2025•56 min•Ep. 302
Right now, couples are actively looking for their vendors, and if your marketing isn’t doing its job, they’re booking someone else. If you don’t have time to focus on your marketing so it actually attracts and helps you book your ideal clients, you’re going to miss out. Since the end of COVID, I’ve seen a clear pattern in the wedding businesses that are able to book all the weddings they want at the prices they want to charge. What’s the difference between wedding pros who are fully booked and t...
Feb 12, 2025•15 min•Ep. 301
Why aren’t you booking more weddings? You’re doing everything you’re supposed to do—posting on Instagram, pinning on Pinterest, maybe even blogging consistently to boost your SEO. But inquiries still feel like a trickle instead of a steady stream. I hear this all the time from frustrated wedding pros wondering why their marketing isn’t working. The truth? It all comes down to one thing. In this episode, I’m breaking down exactly what your marketing needs to do in order to book more weddings—and ...
Feb 10, 2025•11 min•Ep. 300
Does it feel like your marketing has turned into a full-time job, but it’s not delivering the results you want? Maybe you’re pinning on Pinterest, posting Reels, and even considering jumping on TikTok, hoping something will stick. Here’s the hard truth: More marketing isn’t always the answer. In fact, doing more can actually hold you back. In today’s episode, we’re busting the myth that more is better when it comes to marketing. I’ll share how to identify what’s working, focus on your strengths,...
Feb 05, 2025•13 min•Ep. 299
The wedding industry is shifting in some big ways. From the rise of authenticity to experience-focused celebrations, the trends shaping weddings in 2025 are ones you can’t afford to ignore. In this episode, we’re diving into the key changes happening in the industry and how they impact wedding professionals. What’s driving couples to move away from traditional norms? How can you position your business to thrive in this new landscape? We’ll cover the trends every wedding pro needs to know, why th...
Jan 29, 2025•52 min•Ep. 298
Do you ever feel like success in the wedding industry comes at the cost of your sanity? Like the only way to make it is by working longer and harder than everyone else? If you’ve bought into this myth, you’re not alone. But I’ve got good news: It’s not true. You can escape the hustle trap, reclaim your time, and build a business that works for you—not the other way around. In today’s episode, we’re busting the myth that hustle equals success and diving into real-life strategies to help you free ...
Jan 22, 2025•14 min•Ep. 297
Why do so many wedding business goals fail before the year even gets started It’s not because you’re unmotivated or lazy—it’s because most wedding pros skip a crucial step in the goal-setting process. Without it, even the best goals are almost guaranteed to fail. In this episode, I’m diving into the real reason most wedding business goals fall flat and sharing exactly how you can turn that around for 2025. You’ll learn how to break big goals into actionable steps, focus on what actually moves th...
Dec 25, 2024•17 min•Ep. 296
Is your website losing you leads? It’s one of the most frustrating problems wedding pros face. Potential clients land on your site, but they don’t take that next step to inquire or book. What gives?! In this episode, I’m joined by KP and Jessie from Inkpot Creative, experts in branding and web design for creatives who want to stand out. They’re sharing the strategic changes you can make to your website, without a full overhaul, to turn visitors into leads. From updating your portfolio to adding ...
Dec 18, 2024•59 min•Ep. 295
Are you finding it hard to book the weddings you really want? In this episode, we’re diving into a simple but powerful marketing shift that will completely change the way you attract and book clients. If you're tired of feeling like your marketing isn't working or you're not standing out, this one’s for you. I'll walk you through something I’ve seen time and time again that’s holding wedding pros back from booking more weddings. This shift is going to make your marketing easier, less frustrating...
Dec 04, 2024•14 min•Ep. 294
Are you feeling stuck trying to grow your wedding business or wondering how to bring in more leads and bookings? You’re not alone! In this episode, we’re going behind the scenes with Katie Sautter, a wedding planner who has seen incredible growth in her business over the past year. From booking her first client to securing multiple weddings in just a few weeks, Katie shares her journey of learning how to market her business and create a consistent flow of leads. We’ll talk about the struggles sh...
Nov 20, 2024•1 hr 5 min•Ep. 293
Why should a couple choose to work with you over your competitors? I know that may sound harsh, but it’s a question you need to answer in your marketing if you want to stand out and book more weddings. If couples don’t know why you’re the perfect fit for them, they’ll compare you to your competitors, and that usually results in them comparing you based on price. Many wedding pros are struggling with fewer or less-ideal leads. Maybe you’re dealing with ghosting, price shopping, or hearing “we wen...
Nov 06, 2024•17 min•Ep. 292
