Building Loyalty with Rob Gorman: Inside One of North America’s Largest Loyalty Programs

In this episode, Matias sits down with Rob Gorman, founder and CEO of Launchpad Marketing, and a loyalty and marketing veteran with over 15 years of experience. Rob previously ran the loyalty program at Outback Steakhouse, one of the largest restaurant brands in North America, where he pioneered innovative strategies to build customer loyalty.

Rob shares fascinating insights into how his team segmented customers and used targeted strategies to engage them more effectively. He also discusses the shift toward experience-based rewards, offering a glimpse into how brands can move beyond points to create truly memorable customer experiences.