170: The social media wake-up call: rebuilding connection beyond the algorithm
Episode description
What happens when one platform you’ve built your business on suddenly disappears?
In this episode of The Essential Shift Podcast, I’m sharing what I learned when my Instagram and Facebook accounts suddenly went dark - years of content, connections, and community conversations vanished in an instant. While I was able to get them back (so grateful to the person who helped me!) but two days later lost it all again, this unexpected pause is a wake-up call.
As social media fell silent, something else flourished:✨ Deeper conversations in The Circle✨ More engagement on LinkedIn✨ Authentic exchanges in our email community
This experience inspired me to rethink where and how I show up online. For the next few months, I’m shifting how I share content and build community - not just moving platforms, but creating intentional spaces where we can have the deeper conversations our souls are craving. I hope it helps you re-think your marketing mindset.
✨ Want to connect and build your business with a support network?JOIN THE CIRCLE✨
KEY EPISODE TAKEAWAYS
Why losing my social media accounts was the divine redirection I didn’t know I needed
The importance of building resilient, multi-platform communities
How deeper, more intentional spaces are the future of connection
Steps you can take to diversify your online presence and future-proof your business
SHOW RESOURCES
Follow me on Substack -HERE
CONNECT with me on LinkedIn -HERE
Want to optimise your business and wellbeing? JOIN The Circle -HERE
GET your copy of LIGHT IT -HERE
Find out more about how to WORK WITH ME -HERE
Bless it be.
With love, Laetitia!