The Espresso Hour

Dickie Bush and Nicolas Cole•www.ship30for30.com

In each episode, we share our insights, tactics, and lessons learned as we scale our writing education company to $10mm. If you're looking for "insider" tips to help you grow and scale your digital business, you're going to love The Espresso Hour!

Last refreshed: June 30th, 2025 at 11:13 AM ⓘ

Follow this podcast in the Metacast mobile app to refresh it and see new episodes.

Follow on

Apple Podcasts

Spotify

RSS

Podcasts are better in Metacast mobile app

Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Digital Writing Q&A: The Best Content Diet For Digital Writers + Why You Shouldn't Optimize For SEO

In our Digital Writing Q&A Sessions, we sit down and answer the most common and popular questions we get every week from the Ship 30 for 30 community. Here's what we covered in this one: How does your content diet affects your writing Why you should look for new mediums instead of new ideas How to balance content creation vs content consumption How to filter ideas to double down on How to use data to inform your writing How to balance writing for joy vs writing for performance How to track y...

Jan 25, 2022•17 min•Ep. 11

Fundamentals of Digital Writing: Idea Generation, Headlines & Biggest Mistakes Beginner Writers Make

In this episode, we give you a 60-minute crash course in the fundamentals of digital writing: • Developing a digital writing mindset • Generating and capturing high-quality ideas • Crafting irresistible headlines (and delivering on your promise) • Avoiding the 10 biggest mistakes beginner writers make And much more! For more free digital writing tips, frameworks, and resources, Check out our free Ultimate Guide to Start Writing Online . Follow Dickie Bush on Twitter Follow Nicolas Cole on ...

Dec 28, 2021•57 min•Ep. 10

Writing Twitter Threads, 101 with George Mack

If you've spent any time on Twitter, chances are you've seen some of George Mack's , Dickie Bush , and Nicolas Cole's Twitter threads. And in this webinar, we are going to give you a crash course in how to write them effectively. Expect to learn: The three types of threads that work How to craft an engaging lead-in tweet How to write with rhythm and cadence How to stand out from the rest of the world's thread writers How to use time-tested copywriting frameworks to keep reader's attention How to...

Dec 14, 2021•59 min•Ep. 9

Marketing and Content Mastery with Amanda Natividad

Amanda Natividad knows a thing or two about marketing and content. She's led marketing for Growth Machine, started Fitbit's content marketing program from scratch, and is currently a marketing architect at SparkToro. And in this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole sit down with her to discuss: Content marketing and SEO strategy Writing on social platforms versus blogs How SparkToro can help with data-driven writing Common mistakes in the content marketing world And much...

Dec 14, 2021•55 min•Ep. 8

How to Tell Compelling Stories As a Digital Writer With Robbie Crabtree

Robbie Crabtree knows a thing or two about the power of telling compelling stories. He's a "mostly-retired" trial lawyer with over 102 trials. And he's taken everything he's learned from his law career and packaged it into Performative Speaking , a program helping founders, entrepreneurs, & executives turn their vision into reality with their words and story. And in this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole sit down to discuss: The similarities between writing and st...

Dec 14, 2021•57 min•Ep. 7

Unbundling Reddit (For Digital Writers) With Greg Isenberg

Greg Isenberg knows a thing or two about building communities, web 3.0, and writing online. He's the CEO of Late Checkout , an advisor to Reddit, and runs a rolling fund investing in community-led businesses. And in this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole sit down to discuss: How writers can leverage Reddit for both idea generation and audience-building How Web 3.0 will change the landscape of writing online The rise of massive "niche" businesses (and how to use writin...

Dec 14, 2021•57 min•Ep. 6

How to Productize Yourself as a Writer

Sahil Lavingia knows a thing or two about writing, building, and productizing yourself. He's the CEO of Gumroad , a company that helps creators earn a living doing things they love. He's also the author of The Minimalist Entrepreneur , a playbook for starting, building, and growing a sustainable, profitable business that you actually enjoy running. And in this conversation, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole will sit down to discuss: Using writing to validate product demand Wha...

Dec 14, 2021•1 hr 1 min•Ep. 5

Viral Writing 101 with Shaan Puri

Ever wondered if there was a formula for going viral? Newsflash: there is. But it's probably not something you've seen clearly broken down before. And that's what we're going to do in this webinar with Shaan Puri. We are going to workshop three pieces of viral writing to reverse engineer why they worked and how you can apply the same frameworks in your own writing. Expect to learn: How to write engaging headlines The concept of writing for one person How to write to generate specific emotions Th...

Dec 14, 2021•58 min•Ep. 3

Doing Content Right with Steph Smith

To call Steph Smith "prolific" would be an understatement. To start, she wrote the book on how to do content right. No, literally. She published it late last year. On top of that, she leads Trends at The Hustle which has thousands of paying customers and does millions in annual recurring revenue. Steph is one of the most knowledgeable people when it comes to producing successful, high-quality online content. She's reached hundreds of thousands of views on her blog, thousands of followers on Twit...

Dec 14, 2021•1 hr 5 min•Ep. 4

← Prev

Hosted on Transistor

For the best experience, listen in Metacast app for iOS or Android