The Jiu Jitsu of Marketing

This week, I’ll be chatting with LA-based content & marketing strategist, Stephen G. Pope.

Stephen & his company, SGP Labs, focus on creating operating systems for content marketing that are sustainable, consistent, effective and can be improved over time.

Lately, he has particularly caught my attention with his emphasis on leveraging live streams.

It’s something all brands & entrepreneurs need, and I’m really looking forward to hear Stephen’s best tips for maximizing on marketing!

Tune in for this energetic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Jeremiah introduces the message of the week, “Social media is the Jiu Jitsu of marketing”, and how social media is helpful to smaller businesses and brands to get the opportunity to get the word out about themselves. Jeremiah introduces his guest of the week Stephen G. Pope, an entrepreneur who has experience in creating and selling businesses. Stephen retells his life experience with business, and how he always loved coming up with product ideas, and how his degree he got in computer science integrated with his love of business. Stephen also explains his transition now to marketing, and how he reinvented himself to become a marketer, and someone who also helps other people with marketing. Jeremiah and Stephen discuss both of their past experiences with martial arts and how it has helped them with their business and marketing pursuits. The two also discuss the importance of having patience when partaking in marketing, as well as in daily life, and if one does not have patience, they often will not see the success of their efforts. The two also discuss Generation Z, and how because they have grown up with the internet and social media, they are very well aware of how to market themselves when they figure out what they want to do in life, and how they tend to be very detail oriented.

Jeremiah and Stephen discuss how music is also marketing, and Jeremiah retells his personal experience as a musician and trying to create and sell his first album. The two also discuss how fascinating marketing is, as Jeremiah came to the realization that marketing is necessary in all walks of life, and all kinds of content, from music to a brand. Stephen explains the importance of perseverance in marketing and creating content, as well as how when creating content such as music, to start off small and not overwhelm yourself, so you can continuously find what you're doing to be fun. Stephen explains what SGP Labs is and what it does, and how he helps clients with their marketing, with a focus on video campaigns. Stephen explains what he likes the most about SGP Labs is that he is making use of all of his skill sets, instead of only a few of his skills.

Jeremiah and Stephen partake in an exercise where Jeremiah discusses his current assets and skills sets, and Stephen explains how he could best use those to market his business. Jeremia discusses how he runs his social media accounts, both his personal and business accounts, as well as the recent success he has seen for his content that he posts on TikTok. Stephen goes in depth about the different strategies that Jeremiah could use to increase his marketing success on social media. Jeremiah explains his goals for his marketing for both his businesses, as well as how he wants to create a profit off of digital content in the future. Stephen explains his journey in creating SGP Labs, and how it originally started out as a mastermind, and what he learned from its original state allowed him to create the polished version that it is today.

The two discuss the importance of community building, especially in social media, to help your business continue to grow. Jeremiah and Stephen discuss live streaming, and how it is the next step past video, and that becoming comfortable and confident in live streaming is an asset in the current day. Jeremiah explains how Club House is the next huge social media craze that is up and coming, and how it is live streaming based, and how his experience with live streaming on other platforms has had him see success in club house.