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The Entrepreneur Experiment

Discover how world-class entrepreneurs, elite thinkers, and peak performers master success in business, body, and brain. Every week, I sit down with extraordinary people to explore how they build thriving businesses, maintain peak physical health, and cultivate sharp, resilient minds. Together, we’ll discover the habits, systems, and experiments they use to create their unique formulas for success. Join me as you learn how to build like a founder, train like an athlete, and think like an artist—so we can all find our formula for success. This isn’t just a podcast; it’s a blueprint for a new kind of founder—one who balances ambition with wellness, hard work with mental fitness, and success with purpose.
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Episodes

EE 407 - How I Built a $15M Media Empire in the Middle East – Richard Fitzgerald’s Story

In this episode of The Entrepreneur Experiment, Gary Fox sits down with Richard Fitzgerald, the founder of Augustus Media, an award-winning modern media company in the UAE and KSA, publishers of Lovin Dubai, Lovin Saudi, and Smashi TV. With a background in media and advertising since 2006, Richard worked at agencies in Ireland, England, and the UAE before building a regional social media department at Mindshare MENA and later becoming Managing Director of a creative technology start-up. In 2015,...

Mar 20, 20251 hr 30 minSeason 23Ep. 407

EE 406 - The Gym Equipment Empire Used by 75% of Premier League Teams - BLK BOX

In this episode of The Entrepreneur Experiment, Gary Fox sits down with Greg Bradley, founder of BLK BOX, one of the leading gym equipment manufacturers in Europe. Greg shares his journey from bootstrapping a startup with no engineering background to building a business that supplies some of the world’s top sports teams—including Irish Rugby and 75% of the Premier League clubs. Greg opens up about the challenges of scaling a manufacturing business, the rollercoaster ride of COVID-19, and why he ...

Mar 13, 20251 hr 26 minSeason 23Ep. 406

EE 405 - From Idea to Impact: The Courage to Start Your Own Business with Keogh's Crisps & Advanced Cosmoetics

The Entrepreneur Experiment Live Special with The Local Enterprise Offices: Lessons from Ireland’s Top Founders. To celebrate Local Enterprise Week, we sit down with Tom Keogh of Keogh’s Crisps and Noreen Hackett of Advanced Cosmetics to uncover the real stories behind building globally recognised brands from Ireland. Tom shares how his family farm transformed from market gardening to a premium snack brand sold in over 20 countries, including on international airlines. Noreen reveals how she wen...

Mar 06, 20251 hr 6 minSeason 23Ep. 405

EE 404 - From 0 to 300 Million Users: The Growth Story of Sean Blanchfield’s Startups

In this episode of The Entrepreneur Experiment, Gary Fox sits down with Sean Blanchfield, serial entrepreneur and co-founder of Demonware, PageFair, and Jentic, to unpack his journey from student entrepreneur to scaling and selling tech companies. Sean shares candid insights into the early days of launching startups in Ireland, how Demonware became a critical player in multiplayer gaming, and the bold pivots that led to success. He also dives into his later ventures, PageFair, which tackled ad b...

Feb 27, 20251 hr 55 minSeason 22Ep. 404

EE 403 - From €10K Investment to Multimillion-Euro Beauty Empire: Aimee Connolly’s Story

In this episode of The Entrepreneur Experiment, Gary Fox sits down with Aimee Connolly, the powerhouse founder behind Sculpted by Aimee. From working on makeup counters at 16 to building one of Ireland’s most successful beauty brands, Aimee shares her incredible journey of bootstrapping her way to the top. She reveals the bold steps she took—cold emailing manufacturers, self-funding her first product launch, and scaling from a solo founder to leading an international beauty empire. If you're an ...

Feb 20, 20251 hr 11 minSeason 22Ep. 403

EE 402 - We Raised $54 million & Here’s What We Learned - The Protex AI Story - Part II with Dan Hobbs & Ciaran O'Mara

Two of our all-time favourite guests return to the pod to announce their $36 million fundraising round! In this episode of The Entrepreneur Experiment, Gary Fox sits down with Dan Hobbs & Ciarán O’Mara, the co-founders of Protex AI, a startup using computer vision to prevent workplace accidents before they happen. They first appeared on the podcast in 2023 after raising $18M. One year later, per Gary’s prediction about how their 2024 would go, they’ve just closed a $36M Series B, expanded fr...

Feb 13, 20251 hr 26 minSeason 22Ep. 402

EE 401 - The 2025 Wealth Playbook: How to Get Rich & Stay Happy - Sahil Bloom

Sahil Bloom went from private equity investor to one of the most influential creators and investors in the world—without a plan. In this episode, he shares his founder formula for success, why money isn’t the answer, and the hidden struggles behind entrepreneurship. We discuss defining your own version of wealth, battling imposter syndrome, and the power of taking action over planning. If you’re searching for clarity in business, body, and brain—this one’s for you. Show Notes In this episode, we...

Feb 06, 20251 hr 35 minSeason 22Ep. 401

EE 400 - Brewing Success: Colin Harmon's Journey from Spare Room to 3fe Coffee Empire

In this episode, we sit down with Colin Harmon, a visionary entrepreneur who transformed Ireland’s coffee culture. From starting as a barista to building 3fe, one of Ireland's most respected coffee brands, Colin shares his journey of entrepreneurship, branding, and the shifting landscape of social spaces. We explore: Why traditional social spaces like banks, pubs, and churches are declining The power of community in business How Colin built 3fe from a single café to an industry leader The busine...

Jan 30, 20251 hr 35 minSeason 22Ep. 400

EE 399 - Ask Me Anything - AMA episode with Gary

With 400 episodes under my belt, I'm turning the mic on myself to share the origins of this passion project that started as a side experiment and grew into a full-fledged business. This is an AMA (Ask Me Anything) episode where I answer all the questions you sent in over the last few weeks. How does the pod make money? What do I look for in a guest? Discover the pivot from property management to podcasting and the invaluable lessons learned along this unpredictable entrepreneurial path. From the...

Jan 23, 20251 hr 4 minSeason 22Ep. 399

EE 398 - The Formula for Scaling a Premium Brand with Mary Sadlier - Coole Swan

Join Gary as we sit down with Mary Sadlier, the powerhouse behind Coole Swan, the premium Irish cream brand taking the world by storm. From navigating challenges to owning 3% of the U.S. market, Mary shares her journey of resilience, innovation, and growth. In this episode, you'll discover: How Mary overcame setbacks to scale Coole Swan globally. The art of balancing quality and profitability in a competitive market. The entrepreneurial mindset that turns challenges into opportunities. Lessons i...

Jan 16, 20251 hr 29 minSeason 22Ep. 398

EE 397 - Think Like a Founder: Brain Mastery Special with Keith Barry

In this brain special of The Entrepreneur Experiment , we dive deep into the world of mental mastery with renowned brain hacker Keith Barry. Known for his groundbreaking work in hacking the human mind, Keith helps individuals and corporations achieve sustainable, meaningful change at a neurological level. In this episode, Keith shares: The art and science of hacking your own brain to unlock peak mental performance. Strategies to overcome mental barriers and build resilience. The surprising ways ...

Jan 09, 20251 hr 26 minSeason 22Ep. 397

EE 396 - 2025 Founders’ Forecast: Nadia Adan & Michael Corcoran’s Bold Predictions

Welcome to the final podcast of 2024. In this special episode recorded live at the first-ever guests reunion in Dublin, I sit down with two of my most popular guests, Nadia Adan and Michael Corcoran. We look back on the highs and lows of 2024 sharing the lessons, wins and learnings from the year. With over 70 founders in the audience, we also delved into the trends and predictions that will shape the next 12 months. Shot live with a studio audience at Baseline in Dublin City. --- Thanks to my se...

Dec 19, 20241 hr 4 minSeason 21Ep. 396

EE 395 - Behind the Scenes of Building a Unicorn with Jack Pierse

What does it take to create a unicorn startup? Jack Pierse, co-founder of Wayflyer, and now co-founder of HappyStack joins us to discuss the thrilling journey of building one of the most successful startups in recent years. From securing millions in funding to scaling operations across the globe, Jack shares invaluable insights into the entrepreneurial highs and lows, including the pivotal moments that shaped Wayflyer’s meteoric rise. Jack opens up about his life before and after Wayflyer, inclu...

Dec 12, 20241 hr 54 minSeason 21Ep. 395

EE 394 - Ireland’s Best-Kept Entrepreneurial Secret - The Untold Story of John Dennehy

Imagine selling your startup for $18 million in less than a year—only to watch it vanish into thin air when the dot-com bubble burst. Sounds like a wild ride? That’s just the beginning of John Dennehy’s incredible journey. John is one of Ireland’s most successful (and underrated) serial founders. He’s the only entrepreneur I know who’s managed to sell the same company twice . Yes, twice! In this episode, John shares how his journey went from massive wins to gut-wrenching losses—and back again. I...

Dec 05, 20241 hr 46 minSeason 21Ep. 394

EE 393 - Mentor Moment - James Whelton - Find Joy in the Process

Every great founder needs a mentor. That is why every single week, I bring you a new one. In this Mentor Moment, James Whelton dives into the importance of finding joy in the process over just chasing outcomes. He shares a key insight: if you're spending 90% of your time on the journey, it only makes sense to enjoy it. James reflects on his own experiences and how this mindset shaped his approach to work and success. This is a must-listen for anyone seeking a fresh perspective on aligning passio...

Dec 03, 20249 minSeason 21Ep. 393

EE 392 - The Disruptive World of Dylan Collins - The Founders Formula for Serial Success

What does it take to build the backbone of one of the biggest gaming franchises in history and revolutionize digital safety for kids? In this episode of The Entrepreneur Experiment , Gary Fox sits down with Dylan Collins, the mastermind behind Demonware and SuperAwesome. Dylan shares the story of creating Demonware, the tech infrastructure that powers the online experience for games like Call of Duty, before selling it to Activision Blizzard in a landmark deal. But his journey didn’t stop there....

Nov 28, 20242 hr 3 minSeason 21Ep. 392

EE 391 - Mentor Moment - Ray Nolan - Don't look to people to solve your problems

Today's mentor is serial founder & investor, Ray Nolan. Ray built and sold Hostelworld for one of Ireland's biggest tech sales at the time for $500 million. He gives us a brutally honest assessment of the entrepreneur ecosystem in Ireland and the faults in the political support or lack of it. If you want to listen to the full episode with Ray, go back to episode 304. --- Thanks to my season title partner Local Enterprise Office: https://bit.ly/leodigital21 Find out more about digitalisation ...

Nov 24, 20249 minSeason 21Ep. 391

EE 390 - €0 to €100 Million: How Phillip McGlade Built Europe’s Top Aesthetic Empire

In this episode, I sit down with Phillip McGlade, the CEO of Therapie Clinics, to uncover the secrets behind building Europe’s largest aesthetics chain—a business turning over €100 million annually. With 77 clinics across the globe, Therapie has become a household name in beauty and wellness. But Phillip isn’t stopping there; he’s now expanding into fertility clinics, tackling deeply personal and impactful challenges. We dive into the mindset that fueled 14 years of relentless growth, the sacrif...

Nov 21, 20241 hr 6 minSeason 21Ep. 390

EE 389 - Why Most Restaurants Fail – Conor Sheridan’s $25M Mission with Nory

In this episode, Gary sits down with Conor Sheridan, the mastermind behind Mad Egg & Nory, to dive into the nitty-gritty of the restaurant world and how he's shaking things up. This is the second time Conor has been on the pod and we catch up on a whirlwind few years for Conor as he raised $25 million to build Nory, the operating system for restaurants. Conor is building the ultimate operating system for restaurants to help them thrive, not just survive. We chat about why so many restaurants...

Nov 14, 20241 hr 20 minSeason 21Ep. 389

EE 388 - World Exclusive - Founder Reveals Stealth Startup & Reveals Famous Investors for the First Time - Will O'Brien

Today, we have a world exclusive. Will O'Brien unveils his stealth startup to the world for the first time. Will is my pick for the rising star of season 22 and this episode will clearly show why. Not only is he backed by some of the hottest investors in the world, he is solving a problem that could potentially save the world. Will shares the rationale behind keeping his company under wraps for so long, focusing on engineering challenges away from the public eye. Our conversation then turns to t...

Nov 07, 20241 hr 21 minSeason 21Ep. 388

EE 387 - Mentor Moment - Write Better, Sell More - Eamon Fitzgerald

Every great founder needs a mentor. That is why every single week, I bring you a new one. Bad writing and communication is holding your business back. Learn how to unlock this marketing superpower in today's Mentor Moment. Eamon Fitzgerald has used writing and in particular email newsletters to grow a business worth millions. Eamon is the founder of WineSpark. --- Thanks to my season title partner Local Enterprise Office: https://bit.ly/leodigital21 Find out more about digitalisation for your bu...

Nov 04, 202414 minSeason 21Ep. 387

EE 386 - The Marketing Genius Behind Whoop: Briain Curtin’s Playbook for Everyday Athletes & Sports Superstars

Today, we sit down with Briain Curtin, the Irishman leading the marketing behind one of my favourite brands, Whoop. I've been using Whoop since 2019 to elevate my fitness, help recovery and guide me on my longevity journey. As VP of Global Marketing, Briain is the brains behind campaigns with global superstars such as Rory McIlroy, Christiano Ronaldo and Michael Phelps. Briain shares how Whoop has carved its unique path in the wellness industry through relentless innovation, a commitment to scie...

Oct 31, 20241 hr 33 minSeason 21Ep. 386

EE 385 - Mentor Moment - Transforming Your Life with James McCormack

Every top founder needs a great mentor. Each week, I bring you a brand new mentor who can help you on your journey. This week is a great friend of mine, my real-life mentor and accountability buddy, James McCormack. In this raw episode, he shares the moment when he knew his life must change and the dramatic steps he took to reshape his entire world in the last 5 years. To listen to the full episode, go to episode 302. --- Thanks to my season partners Local Enterprise Office: https://rebrand.ly/E...

Oct 26, 202413 minSeason 20Ep. 385

EE 384 - Banker Turned Builder: How David Jelly Reinvented Property Finance

In this episode, I sit down with David Jelly, founder of Property Bridges, to explore his fascinating transition from the fast-paced world of banking to becoming a trailblazer in PropTech. David shares his journey of becoming disillusioned with the traditional financial system and his bold leap into entrepreneurship. He reveals the critical moments and insights that pushed him to start Property Bridges, a platform transforming how people invest in property. Through candid reflections on risk, fa...

Oct 24, 20241 hr 14 minSeason 20Ep. 384

EE 383 - Mentor Moment - Consistently Good Not Occasionally Great - Rob Lipsett

Every succcessful founder I've met has a mentor. Each week I bring you a new mentor so you can access some of the world's best founders and have them for 10 minutes each week to guide you for the week ahead. Your mentor this week is health and fitness entrepreneur Rob Lipsett. Rob is a regular guest on the pod as he represents a new breed of location-flexible, works off his own schedule, and has built a highly profitable business while doing it. This week, we delve into why you just need to make...

Oct 20, 202413 minSeason 20Ep. 383

EE 382 - From $22M to Predicting Viral Stories: How Paul Quigley Is Changing Media Forever!

Paul Quigley, the founder of Newswhip, shares his extraordinary journey from the legal world to becoming a trailblazer in media analytics. We analyse the early days of the Irish startup scene, where camaraderie and a post-economic crash environment gave rise to companies like Intercom and Boxever. Drawing parallels to today's world, Paul discusses the potential for groundbreaking startups emerging from global shifts like the COVID-19 pandemic and the advent of hybrid business models. With an eve...

Oct 17, 20241 hr 9 minSeason 20Ep. 382

EE 381 - Transforming Men's Healthcare: The Sons Journey with Will and Adrian

Will and Adrian, the innovative minds behind Sons, a trailblazing men's healthcare brand, share their journey of transforming male pattern hair loss treatment with honesty and accessibility. Their personal experiences with subpar hair loss clinics drove them to create a brand that not only delivers evidence-based solutions but also shatters the stigma surrounding hair loss. With backgrounds in business and science, they offer a fresh perspective on making hair loss treatments relatable and affor...

Oct 10, 20241 hr 14 minSeason 20Ep. 381

EE 380 - Idea Lab - The Art of Compounding Experiment - One Month Update

In this week's Idea Lab, I share the progress from our finance experiment. Every day for 12 months, I am investing €10 into Bitcoin and €10 into the stock market. Today, I reveal the one-month update and share the progress so far. Have we made a profit or loss, and what has he learned so far. I also share the three books that have shaped my philosophy for this experiment. --- Thanks to my season partners Local Enterprise Office: https://rebrand.ly/EELEO Property Bridges: https://rebrand.ly/eepro...

Oct 08, 202420 minSeason 20Ep. 380

EE 379 - Mentor Moment - Radical Honesty Builds Trust - Charlie Butler

Each week I bring you a brand new mentor to guide your founder journey. This week, it's Charlie Butler, the CEO & co-founder of Bounce Insights. Charlie's episode was one of the most popular from 2023. Today, he teaches us the art of having radically honest conversations and how this is the bedrock for building trust. Check out the full podcast https://www.youtube.com/watch?v=qsg_1O8x0l8&t=524s --- Thanks to my season partners Local Enterprise Office: https://rebrand.ly/EELEO Property Br...

Oct 06, 202414 minSeason 20Ep. 379

EE 378 - Nothing Is As Bad As It Seems: Luke Joyce’s Top Mindset Hacks for Entrepreneurs

Meet my Rising Star pick for season 20, Luke Joyce, the founder of The Cleaning Company. Each season, I pick one founder I believe is an exceptional talent and who I believe will go all the way to the top. Luke ticks every box I look for in a founder: hard-working, self-aware, with unstoppable ambition. His journey from creating a simple college job for himself to a thriving business offers a powerful testament to the impact of a positive outlook and innovative thinking. Despite multiple setback...

Oct 03, 20241 hr 34 minSeason 20Ep. 378
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