The Entrepreneur Experiment - podcast cover

The Entrepreneur Experiment

Discover how world-class entrepreneurs, elite thinkers, and peak performers master success in business, body, and brain. Every week, I sit down with extraordinary people to explore how they build thriving businesses, maintain peak physical health, and cultivate sharp, resilient minds. Together, we’ll discover the habits, systems, and experiments they use to create their unique formulas for success. Join me as you learn how to build like a founder, train like an athlete, and think like an artist—so we can all find our formula for success. This isn’t just a podcast; it’s a blueprint for a new kind of founder—one who balances ambition with wellness, hard work with mental fitness, and success with purpose.
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Episodes

EE 77 - Idea Lab - The Flight to Nowhere

This week on the Idea Lab, we breakdown two new ideas in detail. In the aviation world, Qantas launched their flight to nowhere which sold out in 10 minutes. We do a deep dive into the business of vending machines. How much they make and how you can get started. (hint - 30-80% margin levels)

Oct 12, 202011 minSeason 3Ep. 77

EE 76 - Idea Lab - Pivot, Pivot, Pivot

Special edition of the Idea Lab where I deep dive into pivot ideas that you can apply to your business. I'm in the middle of pivoting my business so I share parts of my journey. I share the ideas listeners to the podcast have shared with me and we discuss ideas for bars, restaurants, cafes, hotels, and targeting the home worker.

Oct 08, 202025 minSeason 3Ep. 76

EE 75 - Idea Lab - Marketing Masterclass with Burger King & Molly Mae (yes, seriously)

This week on the Idea Lab, we examine two very different but excellent marketing campaigns. First, we look at Burger King's sponsorship of a tiny football team in England and how they leverage that for viral success via Fifa. We also look at Love Island's Molly Mae and how she created one of the most viral giveaways in 2020 that delivered her nearly 1 million followers for £8k.

Oct 05, 202010 minSeason 3Ep. 75

EE 74 - Jo Davey - Founder Jo's Absolute Nutrition

In under 6 years, Jo Davey has gone from making homemade healthy snacks for her friends at the gym to having a national brand stocked on shelves all across Ireland. On this week's episode, hear Jo's story of being a first-time entrepreneur in the ultra-competitive food business.

Oct 01, 20201 hr 9 minSeason 3Ep. 74

EE 73 - Idea Lab - How will I spend €10 million?

In the lab today, I reveal the strategy you can use to reveal your true passions in life. I also reveal a new customer acquisition strategy that is taking the financial sector by storm in America.

Sep 28, 202012 minSeason 3Ep. 73

EE 72 - Pat Divilly

Before I started this podcast 18 months ago, I made a list of 10 dream guests. Today, I am delighted to be able to host one of the 10 from that list, Pat Divilly. Pat is an entrepreneur, speaker, best-selling author, and an all-around fascinating guy.

Sep 24, 20201 hr 17 minSeason 3Ep. 72

EE 71 - Shane O'Sullivan - Founder Healthwave

Coder. Pharmacist. Disruptor. Shane O'Sullivan is a man that defies labels and refuses to accept the status quo. This is his story of how he quit pharmacy to become a computer coder only to discover a way to combine both passions. In 2013, Shane founded Healthwave, a membership-based pharmacy that shattered the traditional model of pharmacies in Ireland. By utilizing technology and a customer-first model, Shane slashed the cost of healthcare in Ireland.

Sep 17, 20201 hr 1 minSeason 3Ep. 71

EE 70 - Idea Lab - Good Idea v Bad Idea

If you are taking part in the September Idea challenge you should now realize how ideas are relatively easy to generate. The real trick is deciding which ones are worth pursuing. In today's episode, I share my formula to stress test the ideas and see if they are worth pursuing in more detail.

Sep 14, 202010 minSeason 3Ep. 70

EE 69 - Pat Stephenson - Founder Boys + Girls

For the deep dive interview this week, Gary Fox is joined by Pat Stephenson, founder of the Boys + Girls agency. In this week's episode, you will hear Pat's incredible journey through the world of advertising and marketing. You will also learn 3 key lessons: 1. Why creating great work is difficult. 2. A step-by-step guide to starting your own business or agency. 3. How they clinched the deal of a lifetime with Chelsea football club.

Sep 10, 20201 hr 2 minSeason 3Ep. 69

EE 68 - Idea Lab - How to Earn €100k online

In this week's Lab, I share stories of people who are earning over €100k per year teaching niche courses online. We explore the massive growth in online learning and how you can become an online expert to leverage your existing skills.

Sep 07, 202011 minSeason 3Ep. 68

EE 67 - Brody Sweeney - Founder Camile Thai

This week, I am joined by Brody Sweeney, founder of O'Briens Sandwich Bars and Camile Thai Kitchen. In a brutally honest and revealing chat, Brody explains how he lost control of the global empire he built and the chaos it brought to his life. His story was only beginning in 2009 and he bounced back rapidly to start Camile Thai. Brody reveals how he found the strength to start again and how he's plotting the global expansion of his latest venture.

Sep 03, 20201 hr 2 minSeason 3Ep. 67

EE 66 - Idea Lab - 30 Day Challenge

Today, I am challenging you to come up with a business idea every day for the month of September. 30 Days, 30 Ideas. It can be an idea for a new business or a way to improve your current business. I share with you my template for generating ideas & reveal the prize for the winner of the best idea.

Aug 31, 202010 minSeason 3Ep. 66

EE 65 - Rory O'Connor - Founder Scurri

Do you need to be in Silicon Valley or Dublin to build a major technology company? Not according the Rory O'Connor and his team who are building Scurri into a global e-commerce player from their HQ in Wexford. In this episode you learn: - The proven playbook Rory used to raise over €8m - Being based outside major cities gives you huge advantages - How to pivot drastically when things are failing

Aug 27, 202056 minSeason 3Ep. 65

EE 64 - Idea Lab - How to launch any business for €500

In this week's Idea Lab, I am going to show you how to launch any business idea for less than €500. This episode gives you everything you need to go from an idea to business launch in a few weeks and less than 20 hours of work.

Aug 24, 202011 minSeason 3Ep. 64

EE 63 - Seamus Fahy - Founder Voltaire Diamonds, Merrion Vaults & Gold

Seamus Fahy is naturally curious. His curiosity propelled him into a career as an oil trader before a random conversation at a wedding changed his life. In today's episode, you will learn how to start a business in an industry you have zero experience in. We'll uncover the secrets of building a huge waitlist of customers before launching and finally, Seamus reveals how being curious can be a business superpower.

Aug 20, 202055 minSeason 3Ep. 63

EE 62 - Idea Lab - The Billy Shark, bank Revolut-ion & no events till 2022?

In the Idea Lab today, we find out which sportswear brand only founded in 2012 hit a £1bn valuation. We also look at which challenger bank lost €119m but gained 10 million new subscribers. Finally, I set our listeners a challenge to reimagine the events industry after the news that we may see no live events until 2022.

Aug 17, 202011 minSeason 3Ep. 62

EE 61 - July Book Club - Bezonomics Book Review with Fabio Molle

Welcome to the first book club review with special guest Fabio Molle. In July, we read Bezonomics, a fantastic book looking at Amazon's unstoppable rise and where they are going next. Fabio and I break down the book, analyse Amazon's business model and potential opportunities for entrepreneurs.

Aug 13, 202029 minSeason 3Ep. 2

EE 60 - Idea Lab - Why does it have to be so hard?

I’ve spent the last week traveling around our wonderful island. While it was great fun, parts of it were really stressful. That stress was entirely down to the friction created by Covid. Wherever friction exists in a consumer journey, there are lots of opportunities for smart entrepreneurs. I break down 5 areas you can get ideas from this week.

Aug 10, 202010 minSeason 3Ep. 1

EE 59 - Idea Lab - 15 Minute Cities & 100 Covid Business Ideas

In this week's Idea Lab, I explore the idea of 15-minute cities and how that will offer opportunities for entrepreneurs. We also go deep on the idea of second-order effects and the hundreds of business opportunities Covid has opened up for aspiring entrepreneurs.

Aug 03, 202010 minSeason 2Ep. 59

EE 57 - Idea Lab with GymShark & Rich YouTubers

Each Monday I’ll be sharing a new episode of the Idea Lab podcast. It’s a rapid summary of the ideas I’m exploring and trends I’m spotting for new business ideas. This week we breakdown how GymShark has £53m cash in the bank and how being a YouTube is now more lucrative than being a doctor.

Jul 20, 202010 minSeason 2Ep. 57

EE 56 - Paul Galvin - Founder of Go Dare Creative

A cliff jump in Jamaica set off a chain of events that sparked this week's guest on a journey to become one of Ireland's leading men's fashion entrepreneurs. I'm joined this week by Paul Galvin for one of the most varied and inspiring chats I've ever had on the podcast. Paul's natural curiosity and passion for exploration have carved out careers in sports, design, and fashion. Kerry Athlete - Irish Entrepreneur - Global Creative

Jun 18, 20201 hr 15 minSeason 2Ep. 56

EE 55 - Alan Merriman - Founder Elkstone - The Investor Mindset

In this week's episode, we flip the focus and learn how the world of venture and investing works. My guest this week is Alan Merriman from Elkstone. Alan is a highly successful investor & deal maker. He shares his knowledge and experience of the traits and characteristics of a good entrepreneur. Alan reveals exactly what he seeks in both an entrepreneur and an investment.

Jun 04, 20201 hr 19 minSeason 2Ep. 55

EE 54 - Book Club Launch - Special Episode

A special short episode launching The Entrepreneur Experiment Book Club. Hear what the book club is, how you can join, and our book of the month for June.

May 29, 20205 minSeason 2Ep. 54

EE 53 - Alan Coleman - Founder & CEO of Sweepr

The ability to adapt. It's never been more important to hone this skill. Alan Coleman used the power of adaption to successfully tweak his first company Brite:Bill to eventually reach over 200 million people. After a successful sale, he's now tackling the Internet of Things (IOT) with his latest company, Sweepr. A powerful chat about experimenting, adapting, and surviving.

May 27, 20201 hr 4 minSeason 2Ep. 53

EE 52 - The Rich List Special with Conor McMahon from The Sunday Times

We all want to know how to get rich. But how do you become rich enough to be included on The Sunday Times Rich List? In this week's special episode, we look at how people get rich, stay rich, and become wealthy enough to be among the top 1000 richest people in Ireland and the UK. Delighted to be joined this week by Conor McMahon. He is a business reporter with The Sunday Times. In this episode, we discuss: - Who compiles the Rich List? - How do you qualify? - Do people ever try to avoid being on...

May 20, 202055 minSeason 2Ep. 52

EE 51 - 37 Principles, Lessons & Rules from Ireland's best entrepreneurs

In this week's episode, I breakdown the key learning of every single interview with every entrepreneur that has featured on the podcast so far. I deliver the main learning I took from each person and how you can apply that to your business or idea. I also reveal The Entrepreneur Experiment Book Club and new content to be revealed next week.

May 07, 202052 minSeason 2Ep. 51

EE 50 - Claire McHugh - Co-Founder & CEO Axonista

A very special guest for episode 50 of The Entrepreneur Experiment. Claire McHugh founded Axonista in the depths of the last recession and her video empire now spans the globe. In this episode we discuss: - How Claire and her co-founder were able to spot an opportunity that hadn't even presented itself yet. - Claire explains how they survived the early years - Where they found their first clients - Moving from a service business to becoming a product business - Leading in a crisis...

Apr 29, 20201 hr 10 minSeason 2Ep. 50

EE 49 - Jennie McGinn - Founder Prowlster & Opsh

As the founder of Prowlster & Opsh, Jennie has been at the forefront of eCommerce innovation in Ireland since 2008. The world ahead is uncertain and many people face tough decisions. It is more important than ever that we hear from people who’ve made hard choices and will honestly share the journey. This week’s chat with Jennie couldn’t have come at a better time as she embodies the resilience required to be an entrepreneur. In a wide-ranging chat, we discover: - How her first venture starte...

Apr 22, 20201 hr 44 minSeason 2Ep. 49

EP 48 - Glen Hynes from Startup Accountant

Delighted to be joined by Glen Hynes from Startup Accountant for a very practical & timely episode. Glen breaks down the perfect playbook for surviving the Covid-19 crisis if already in business. We also outline a roadmap for why now might be the perfect time to start a business. In this episode, we discuss: - The Covid-19 Survival gameplan. - A simple explanation of what Government financial supports are available for entrepreneurs. - The 4 stages of starting any business - 3 essential step...

Apr 15, 202053 minSeason 2Ep. 48
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