EE 21 - Sonia Deasy - Creating the Formula for Global Success
Jul 24, 2019•1 hr 3 min•Season 1Ep. 21
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Episode description
Sonia Deasy is the co-founder and CEO of skincare company, Pestle & Mortar. Founded in 2014, Sonia and her husband, Padraic, have grown it into a global brand in just 5 years.
Pestle & Mortar is now listed in stores such as Liberty London, Arnotts, Avoca, FaceGym, Harvey Nichols, and Bloomingdales.
Irish-owned and based in Naas, Sonia & Padraic have created a local company with global ambition.
In this episode we discuss:
- The lightbulb moment for creating the company
- Sonia secrets for PR success & how to tell your brand story
- How she managed to get her products listed in global stores
- What it takes to go live on QVC to over 100 million people
- Balancing a work/marriage partnership.
- Why you should have global ambition
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