--Episode 25 - How Survivorship Bias Distorts Our View of Successful Entrepreneurs-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss How Survivorship Bias Distorts Our View of Successful Entrepreneurs. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the p...
Jun 03, 2020•32 min
--Episode 24 - 15 Sticky Features Your Website Needs to Convert Visitors-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 15 Sticky Features Your Website Needs to Convert Visitors. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast: Jayson’s art...
Jun 01, 2020•27 min
--Episode 23 - How to Take Your Company Remote Without Screwing It Up-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss How to Take Your Company Remote Without Screwing It Up. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast: Remote: Office Not...
May 29, 2020•34 min
--Episode 22 - The 7 Steps We Used to Become Writers for Major Media Publications-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss The 7 Steps We Used to Become Writers for Major Media Publications. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the pod...
May 27, 2020•33 min
--Episode 21 - How to Start a Podcast, and Why You Should-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss How to Start a Podcast, and Why You Should. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast: Common Podcast Formats Shopify Logo Genera...
May 25, 2020•32 min
--Episode 20 - 15 Ways to Be Happier, According to Science-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 15 Ways to Be Happier, According to Science. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast: How to Be Happy in 15 Clear Steps - the ...
May 22, 2020•44 min
--Episode 19 - 11 Psychological Hacks You Can Use to Actually Be More Productive-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 11 Psychological Hacks You Can Use to Actually Be More Productive. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podca...
May 20, 2020•28 min
--Episode 18 - How to Overcome Stress, Anxiety, and Depression as an Entrepreneur-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss How to Overcome Stress, Anxiety, and Depression as an Entrepreneur. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the pod...
May 18, 2020•35 min
--Episode 17 - How to Leverage Cognitive Biases to Increase Sales-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss How to Leverage Cognitive Biases to Increase Sales. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast (and maybe some that weren’...
May 15, 2020•21 min
--Episode 16 - 9 Link Building Tactics That Work in 2020-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 9 Link Building Tactics That Work in 2020. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast: Backlinko Content Study 2015 Moz Study HARO ...
May 13, 2020•38 min
--Episode 15 - How to Align Incentives to Achieve Your Desired Outcome-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss How to Align Incentives to Achieve Your Desired Outcome. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast: The Cobra Effect...
May 11, 2020•22 min
--Episode 14 - 7 Ways to Persuade Anyone to do Anything-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 7 Ways to Persuade Anyone to do Anything. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast: Cialdini’s 6 Principles of Persuasion Scott Ad...
May 08, 2020•33 min
--Episode 13 - The 4 Elements of Any Action and How To Use Them to Drive Conversions-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss The 4 Elements of Any Action and How To Use Them to Drive Conversions. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in t...
May 06, 2020•25 min
--Episode 12 - 7 Keys to Creating Content That Gets Likes, Shares, and Links-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 7 Keys to Creating Content That Gets Likes, Shares, and Links. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast: SEMR...
May 04, 2020•32 min
--Episode 11 - How to Be Authentic, and Why It Matters-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss How to Be Authentic, and Why It Matters. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast: Tim Ferris & Brian Koppelman Podcast Episode...
May 01, 2020•24 min
--Episode 10 - How to Quickly Drive Traffic to a New Website-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss How to Quickly Drive Traffic to a New Website. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast: PRWeb PR Newswire Buffer Meet Edgar ...
Apr 29, 2020•25 min
--Episode 9 - 7 Ways to Build an Email List From Scratch-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 7 Ways to Build an Email List From Scratch. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast: Mailchimp Convertkit Icegram Hellobar Optin...
Apr 27, 2020•23 min
--Episode 8 - How to Start a Business With Little or No Money-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss How to Start a Business With Little or No Money. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast: LegalZoom Rocket Lawyer Why, wher...
Apr 24, 2020•34 min
--Episode #7 - 13 Predictions on How the Coronavirus Crisis Will Permanently Change the World-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 13 predictions on how the coronavirus crisis will permanently change the world. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to thi...
Apr 22, 2020•49 min
-Episode #6 - How to Ask For and Provide Useful Feedback- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 12 content marketing ideas to get your content strategy off the ground. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Websites mentioned in the podcast: UserTesting.com Wootric...
Apr 20, 2020•22 min
Episode #5 - The 10-Step Checklist for Promoting Your Next Blog Post Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 12 content marketing ideas to get your content strategy off the ground. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Websites mentioned in the podcast: Yoast SEO Pl...
Apr 17, 2020•23 min
Episode #4 - 12 Content Marketing Ideas to Get Your Content Strategy off the Ground Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 12 content marketing ideas to get your content strategy off the ground. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Websites mentioned in the podcas...
Apr 15, 2020•32 min
Episode #3 - Why Did My Google Rankings Suddenly Drop? 11 Potential Reasons (And How to Fix it) Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 11 potential reasons that your organic traffic may have dropped, and what you can do to fix it. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journ...
Apr 13, 2020•23 min
Episode #2 - 9 Reasons Businesses Fail and What to do About It Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 9 reasons why businesses fail, and what you can do about it. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Websites mentioned in the podcast: OnlineJobs.ph Google Trends N...
Apr 13, 2020•21 min
Episode #1 - 10 Ways You Need to Change Your Marketing During the Coronavirus Pandemic Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 10 ways you need to change your marketing during the coronavirus pandemic. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Websites mentioned in the ...
Apr 12, 2020•23 min