The Entrepreneur Cast - podcast cover

The Entrepreneur Cast

Are you an entrepreneur? Do you wish you were? Serial entrepreneurs Jayson DeMers and Sam McRoberts will walk you through all the various aspects of entrepreneurship, from starting and running a business, to digital marketing, SEO, psychology, copywriting and so much more. The biggest struggle for most entrepreneurs is that they don't know what they don't know...and that's where Sam and Jayson come to the rescue. They'll fill in the knowledge gaps, and lead you through your entrepreneurial journey from end-to-end. Sam McRoberts is the CEO of VUDU Marketing, an SEO agency that specializes in audits, strategies and consulting. He is also the bestselling author of Screw the Zoo, a writer for Inc. and Entrepreneur, and a digital nomad who travels the world with his family non-stop. Jayson DeMers is the founder and CEO of Email Analytics, a SaaS tool for improving email productivity for sales teams, account managers and customer service reps. He is also the former founder and CEO of AudienceBloom (acquired), and a prolific writer whose work has been seen on Forbes, Inc., Entrepreneur, Business Insider, and dozens of other media outlets. The Entrepreneur Cast will air every Monday, and will be available on iTunes, Spotify, Overcast and other platforms. The format is fireside chat with co-hosts, though the occasional guest may join the show.

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Episodes

How Survivorship Bias Distorts Our View of Successful Entrepreneurs

--Episode 25 - How Survivorship Bias Distorts Our View of Successful Entrepreneurs-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss How Survivorship Bias Distorts Our View of Successful Entrepreneurs. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the p...

Jun 03, 202032 min

15 Sticky Features Your Website Needs to Convert Visitors

--Episode 24 - 15 Sticky Features Your Website Needs to Convert Visitors-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 15 Sticky Features Your Website Needs to Convert Visitors. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast: Jayson’s art...

Jun 01, 202027 min

How to Take Your Company Remote Without Screwing It Up

--Episode 23 - How to Take Your Company Remote Without Screwing It Up-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss How to Take Your Company Remote Without Screwing It Up. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast: Remote: Office Not...

May 29, 202034 min

The 7 Steps We Used to Become Writers for Major Media Publications

--Episode 22 - The 7 Steps We Used to Become Writers for Major Media Publications-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss The 7 Steps We Used to Become Writers for Major Media Publications. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the pod...

May 27, 202033 min

How to Start a Podcast, and Why You Should

--Episode 21 - How to Start a Podcast, and Why You Should-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss How to Start a Podcast, and Why You Should. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast: Common Podcast Formats Shopify Logo Genera...

May 25, 202032 min

15 Ways to Be Happier, According to Science

--Episode 20 - 15 Ways to Be Happier, According to Science-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 15 Ways to Be Happier, According to Science. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast: How to Be Happy in 15 Clear Steps - the ...

May 22, 202044 min

11 Psychological Hacks You Can Use to Actually Be More Productive

--Episode 19 - 11 Psychological Hacks You Can Use to Actually Be More Productive-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 11 Psychological Hacks You Can Use to Actually Be More Productive. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podca...

May 20, 202028 min

How to Overcome Stress, Anxiety, and Depression as an Entrepreneur

--Episode 18 - How to Overcome Stress, Anxiety, and Depression as an Entrepreneur-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss How to Overcome Stress, Anxiety, and Depression as an Entrepreneur. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the pod...

May 18, 202035 min

How to Leverage Cognitive Biases to Increase Sales

--Episode 17 - How to Leverage Cognitive Biases to Increase Sales-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss How to Leverage Cognitive Biases to Increase Sales. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast (and maybe some that weren’...

May 15, 202021 min

9 Link Building Tactics That WORK in 2020

--Episode 16 - 9 Link Building Tactics That Work in 2020-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 9 Link Building Tactics That Work in 2020. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast: Backlinko Content Study 2015 Moz Study HARO ...

May 13, 202038 min

How to Align Incentives to Achieve Your Desired Outcome

--Episode 15 - How to Align Incentives to Achieve Your Desired Outcome-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss How to Align Incentives to Achieve Your Desired Outcome. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast: The Cobra Effect...

May 11, 202022 min

7 Ways to Persuade Anyone to Do Anything

--Episode 14 - 7 Ways to Persuade Anyone to do Anything-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 7 Ways to Persuade Anyone to do Anything. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast: Cialdini’s 6 Principles of Persuasion Scott Ad...

May 08, 202033 min

The 4 Elements of Any Action and How To Use Them to Drive Conversions

--Episode 13 - The 4 Elements of Any Action and How To Use Them to Drive Conversions-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss The 4 Elements of Any Action and How To Use Them to Drive Conversions. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in t...

May 06, 202025 min

7 Keys to Creating Content That Gets Likes, Shares, and Links

--Episode 12 - 7 Keys to Creating Content That Gets Likes, Shares, and Links-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 7 Keys to Creating Content That Gets Likes, Shares, and Links. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast: SEMR...

May 04, 202032 min

How to Be Authentic, and Why It Matters

--Episode 11 - How to Be Authentic, and Why It Matters-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss How to Be Authentic, and Why It Matters. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast: Tim Ferris & Brian Koppelman Podcast Episode...

May 01, 202024 min

How to Quickly Drive Traffic to a New Website

--Episode 10 - How to Quickly Drive Traffic to a New Website-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss How to Quickly Drive Traffic to a New Website. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast: PRWeb PR Newswire Buffer Meet Edgar ...

Apr 29, 202025 min

7 Ways to Build an Email List From Scratch

--Episode 9 - 7 Ways to Build an Email List From Scratch-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 7 Ways to Build an Email List From Scratch. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast: Mailchimp Convertkit Icegram Hellobar Optin...

Apr 27, 202023 min

How to Start a Business With Little or No Money

--Episode 8 - How to Start a Business With Little or No Money-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss How to Start a Business With Little or No Money. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to things mentioned in the podcast: LegalZoom Rocket Lawyer Why, wher...

Apr 24, 202034 min

13 Predictions on How the Coronavirus Crisis Will Permanently Change the World

--Episode #7 - 13 Predictions on How the Coronavirus Crisis Will Permanently Change the World-- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 13 predictions on how the coronavirus crisis will permanently change the world. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Links to thi...

Apr 22, 202049 min

How to Ask For and Provide Useful Feedback

-Episode #6 - How to Ask For and Provide Useful Feedback- Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 12 content marketing ideas to get your content strategy off the ground. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Websites mentioned in the podcast: UserTesting.com Wootric...

Apr 20, 202022 min

The 10-Step Checklist for Promoting Your Next Blog Post

Episode #5 - The 10-Step Checklist for Promoting Your Next Blog Post Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 12 content marketing ideas to get your content strategy off the ground. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Websites mentioned in the podcast: Yoast SEO Pl...

Apr 17, 202023 min

12 Content Marketing Ideas to Get Your Content Strategy off the Ground

Episode #4 - 12 Content Marketing Ideas to Get Your Content Strategy off the Ground Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 12 content marketing ideas to get your content strategy off the ground. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Websites mentioned in the podcas...

Apr 15, 202032 min

Why Did My Google Rankings Suddenly Drop? 11 Potential Reasons (And How to Fix it)

Episode #3 - Why Did My Google Rankings Suddenly Drop? 11 Potential Reasons (And How to Fix it) Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 11 potential reasons that your organic traffic may have dropped, and what you can do to fix it. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journ...

Apr 13, 202023 min

9 Reasons Businesses Fail and What to do About It

Episode #2 - 9 Reasons Businesses Fail and What to do About It Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 9 reasons why businesses fail, and what you can do about it. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Websites mentioned in the podcast: OnlineJobs.ph Google Trends N...

Apr 13, 202021 min

10 Ways You Need to Change Your Marketing During the Coronavirus Pandemic

Episode #1 - 10 Ways You Need to Change Your Marketing During the Coronavirus Pandemic Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo , and Jayson DeMers, CEO of EmailAnalytics , discuss 10 ways you need to change your marketing during the coronavirus pandemic. With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey. Websites mentioned in the ...

Apr 12, 202023 min
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