E153: TwitterX's Grok will be insane for marketers and entrepreneurs looking for the most potent strategies. TwitterX's search functionality doesn't work. Google and ChatGPT only give basic strategies. Nothing blackhat, greyhat, or creative. TwitterX has an incredible database. I believe Grok will unearth previously buried gems and create a tremendous advantage of information for anybody using it. #grok #growthhacking #artificialintelligence #marketinghacks...
Dec 05, 2023•10 min•Season 1Ep. 153
E152: Human biases. How the consistency bias can be used to get people to like you. How wearing Baker-Miller Pink / Drunk Tank Pink can sway meetings in your favor. #humanbiases #robertcialdini #manipulation #MarketingStrategy
Dec 04, 2023•11 min•Season 1Ep. 152
E151: If you want to grow on TwitterX by doing Build in Public content - or grow on TwitterX in the startup and technology entrepreneurship niche - this episode will give a framework to do so. The episode is about Marc Lou's "How to get your first 1,000 followers on TwitterX" article. Marc shares what he would do to shortcut his follower growth if he were starting again on TwitterX. His insights are short and impactful. #indiehackers #buildinpublic #solopreneur #startups...
Dec 03, 2023•9 min•Season 1Ep. 151
E150: Only 16 companies make up 84% of what you see on Google. I've done SEO at these companies. This is what it's like behind the scenes. Turns out this 84% number is good for marketers. But bad for consumers. Here's why. #seo #startups #searchengineoptimization #ycombinator
Dec 02, 2023•8 min•Season 1Ep. 150
E149: Another example of long-form SEO content marketing that attracts tons of links. This article is 13,500 words long and has attracted 738 links from 216 linking domains. If you're looking at how to get backlinks for search engine optimization, listen to this. #seo #searchengineoptimization #linkbuilding #performancemarketing
Dec 01, 2023•16 min•Season 1Ep. 149
E148: The Fermi Paradox from Tim Urban and Wait But Why is a classic example of long-form content marketing that attracts backlinks . It's: Beautifully written. Deep. About an interesting topic. Has fun diagrams. And long. And it got 8,400 links from 2,300 domains . #seo #linkbuilding #gotomarket #searchengineoptimization
Nov 30, 2023•14 min•Season 1Ep. 148
E147: How to be consistent. I have done: 147 consecutive daily podcasts. 394 consecutive daily videos. The three things I do to be so consistent: I say these two things are the most important things I will do each day. I'm okay with putting out mediocre content because I know the baseline will improve over time. I know the consequences of missing a day. #consistency #contentmarketing #buildinpublic #discipline
Nov 29, 2023•12 min•Season 1Ep. 147
E146: The Notion creator, Pascio, changed the way I view Product Hunt. By launching on Product Hunt three times every month, he created a flywheel of followers and customers, which boosted launches and boosted sales. Pascio challenges the norm that Product Hunt launches should be infrequent. He instead uses it more like TwitterX or a social media platform; and has generated huge go to market and has grown tremendously as a result. #buildinpublic #indiehackers #growthhacking #gotomarket...
Nov 28, 2023•11 min•Season 1Ep. 146
E145: I have all these friends who are dating coaches. One of them asked how I would grow visibility if I were him. One of the major social networks is making a push to allow controversial content. Here's how I'd do marketing as a dating coach or other controversial brand. #controversialmarketing #organicmarketing #socialmediamarketing #growthmarketing
Nov 28, 2023•10 min•Season 1Ep. 145
E144: Obsessed people will understand this. Non-obsessed people will not. #startups #mindset #entrepreneurship #hustle
Nov 26, 2023•11 min•Season 1Ep. 144
E143: My 3 best Instagram hacks. It wasn't until recently I realized how good Instagram is as a marketing channel. I've had deals start and close through IG. I've had famous people discover me through IG. I've had not famous but very influential people discover me through IG. And from what I've seen, this platform has the biggest opportunity out of any social media platform for legit shortcuts. This episode is my top 3 hacks. #instagramhacks #socialmediahacks #growthhacking #brandhacking...
Nov 26, 2023•14 min•Season 1Ep. 143
E142: The three marketing channels for getting the fastest results if you’re an indie hacker or solopreneur. These channels are fast to execute on and bring fast results. 2/3 can only be done once every couple months. #3 can be evergreen. #indiehackers #buildinginpublic #growthhacking #solopreneur
Nov 24, 2023•6 min•Season 1Ep. 142
E141: How I'm going about executing my own purchase-intent SEO strategy. Most people jump into product creation without preparation. But starting with preparation can give an idea of the project's initial feasibility and save you time. Here's what I'm doing. #buildinpublic #indiehackers #searchengineoptimization #saasmarketing
Nov 24, 2023•7 min•Season 1Ep. 141
E140: How to find bottom-of-funnel purchase-intent keywords. A lot of people have asked me how I find these elusive, lucrative gems. I have a well-ironed-out method. This is it. #seo #searchengineoptimization #startups #buildinpublic
Nov 22, 2023•16 min•Season 1Ep. 140
E139: Does the TwitterX Ads Glitch work with U.S. targeting ? The answer surprised even me. Here's what I've learned and what I'm thinking. #growthhacking #mediabuying #mediabuyer #twitterx
Nov 22, 2023•12 min•Season 1Ep. 139
E138: An extremely unethical black hat link building strategy. This person fakes engagement for a media entity and pitches it to high domain authority websites. The person says, “Give me a backlink, and I’ll give you a shout in my high-engagement media entity.” The person uses this to quickly rank on Google. #blackhat #seo #searchengineoptimization #growthhacking
Nov 20, 2023•10 min•Season 1Ep. 138
E137: Everything is indexable , and when one channel slows, the others grow. I’ll be putting more effort into my TikTok descriptions. Each social media platform is its own search engine . And my TikToks release on all of them. #growthhacking #seo #growthmarketing #startups
Nov 19, 2023•11 min•Season 1Ep. 137
E136: Sam Altman fired from OpenAI. If you're a marketer in tech, here's how to use this. If you're a marketer in any niche, here's what you need to know. #samaltmanexit #samaltman #openai #chatgpt For the full article: https://edwardsturm.com/articles/sam-altman-just-fired-as-ceo-of-openai/
Nov 18, 2023•8 min•Season 1Ep. 136
E135: Building a product where the product is the marketing. This is a concept I'm obsessed with. If the product you build is the marketing funnel, you can sell infinite products to it. Vs. building a nice product, but you still have to market it. + What to do if you've already built the nice product that needs marketing. #growthhacking #startups #marketingfunnel #growthhacks
Nov 17, 2023•11 min•Season 1Ep. 135
E134: I should not share this blackhat link building story. This expat in Poland: Plants a salacious story on 4chan. Plants comments using VPNs. Plants the story on Reddit. Buys upvotes for Reddit. It either goes viral on its own, or the guy sends it to journalists. As said during the pod, this guy does this to take down brands, but it can also be used for blackhat SEO. Though obviously I do not advise or perform anything blackhat. Going viral is one of the most powerful things in SEO. This boos...
Nov 16, 2023•9 min•Season 1Ep. 134
E133: My excitement about building marketing flywheels where each channel enforces another. + Doing this from anywhere, as all you need is solid Internet. +.... Sorry for the bad mic. Other one is buried deep in my luggage. Still getting settled in this new city. #growthhacking #marketing #digitalnomad #indiehackers
Nov 15, 2023•9 min•Season 1Ep. 133
E132: My thoughts on AI-generated copy: - It's verbose. - It's thick. - It's obvious. - It erodes brand. - It increases bounce rate. - It's a bad idea. #growthhacking #buildinpublic #indiehackers #copywriting
Nov 14, 2023•6 min•Season 1Ep. 132
E131: Recording in a café in an alien city in Poland. Haven't slept since doing yesterday's ep at 6 AM in NYC. There's a lesson here. I'm determined to find it.
Nov 13, 2023•5 min•Season 1Ep. 131
E130: Many people have been asking me, "Edward.... does the TwitterX Ads Glitch still work?" On this episode, I give my answer. #twitterxadsglitch #mediabuying #adsglitch #adarbitrage
Nov 12, 2023•5 min•Season 1Ep. 130
E128: Last night I went to the 2023 Forbes Top Creators List Launch. Most people who tried to come were turned away. Somehow, I was let in. Here's what I learned and what it was like. #creatoreconomy #creatorlessons #forbes #lessonslearned Transcript: Last night I went to a very special event. A very exclusive event. From, from your favorite publisher, Forbes. The event was called the Forbes Top Creators List Launch. I made it to this creator event. Somehow, somehow your boy made it. Somehow I m...
Nov 10, 2023•13 min•Season 1Ep. 128
E127: I tell you exactly how long it takes to rank #1 on Google for a competitive bottom-of-funnel keyword with a BRAND NEW site, assuming you take your SEO seriously. Keep in mind you don't actively have to link build. But it for sure helps. Here's a story from me. #seo #searchengineoptimization #linkbuilding #indiehackers
Nov 10, 2023•10 min•Season 1Ep. 127
E126: If you've ever wanted to start on TikTok but didn't know where to start, here's how to become undeniable in under 10 minutes a day. - Uses an AI automation. - Exact settings to use. - Especially good for passionate people. - Makes videos completely stream-of-consciousness. #buildinpublic #growthhack #tiktokhacks #influencermarketing
Nov 08, 2023•7 min•Season 1Ep. 126
E125: This is for you if... You're a software founder. You're bootstrapped. You know there's a market for your product, but you don't know how to get it. If this is you, this will be some of the best spent 5 minutes of your life. #buildinpublic #growthhacks #startups #indiehackers
Nov 07, 2023•5 min•Season 1Ep. 125
E124: Liars assume everybody else is lying. Dumb people assume everybody else is dumb. Since figuring out how to consistently go viral on IG (ep120) I've had a ton of scammers reaching out. Some of these scammers have gotten as far as a call with me. I share funny stories. #scammer #scamming #instagram #internetstories
Nov 06, 2023•11 min•Season 1Ep. 124
E123: The story of how I spoke after Gary Gensler to a big room of Chinese billionaires and CEOs back in 2018. If you want to see the images I talk about on the podcast - my IG is https://www.instagram.com/edward.builds/ #storytime #crypto #garygensler #sec
Nov 05, 2023•9 min•Season 1Ep. 123
