In this episode, I talk about the habits you may have picked up through teaching that could be slowing down the growth of your business. Even if you’re still in teaching and your business is a side-hustle or part-time, this episode will help you see how your teacher mindset could be playing a role in your business. What you will learn in this episode: Why you need to learn to respect your time. Rest is important and productive Why you will need to put time into sales and marketing – whether you’...
Oct 04, 2021•22 min•Season 1Ep. 21
This week, I revisit selling to schools, but in this episode, I focus in on selling to schools through teachers. There are multiple ways to do this, and they will need tweaking for a variety of reasons. What you will learn in this episode: Why it’s important you make your product irresistible to teachers rather than senior leaders How to make connections with your customers Why delighting the teachers and creating solid connections will help you upsell to schools Resources: Selling to Schools Co...
Sep 27, 2021•10 min•Season 1Ep. 20
In this episode, I explain why it is important to continually think like a teacher to grow your education business. There are many ‘teacher types’ and it’s important you think like the teacher you are trying to target in order to relate to your customer and build that relationship. What you will learn in this episode: What you need to consider when thinking like a teacher How you can use the school calendar to help inform you about teaching life Why creating personas is so helpful. Resources: Jo...
Sep 20, 2021•10 min•Season 1Ep. 19
In this episode, I share tips on how to deal with haters in the education space. Unfortunately, they exist and often, they are riding their high-horse more than in any other industry. But there are ways of dealing with them. What you will learn in this episode: What you can actually learn from the haters How to use messages from these people as an opportunity to become understood. Why you shouldn’t let these messages stop you from having your say. Resources: Join Education Business Club: https:/...
Sep 13, 2021•14 min•Season 1Ep. 18
In this episode, I share some of the tips I have picked up when launching new products. I’ve learnt a lot about the launch process; most of it through testing what I’ve learned from coaches and courses and learning from what works… and what doesn’t. What you will learn in this episode: Why it’s so important to talk about your product and get it on the radar of your audience in plenty of time. Why you need to check the temperature of the community you’re trying to sell to. Is your product what th...
Sep 06, 2021•13 min•Season 1Ep. 17
This episode is the final instalment in my mini-series on hiring and I share the things you need to do to prepare for the first few weeks with your new member of staff. What you will learn in this episode: How to create an induction timetable to set your new employee up for success What setting time for 1-2-1s can achieve Why it’s important to share the vision and culture of your business as part of their induction Why you will need to be open to learning about management and leadership You can ...
Jul 26, 2021•21 min•Season 1Ep. 16
In this episode, I share my thoughts on hiring a teacher (or ex-teacher) to work for your company on a self-employed basis. What you will learn in this episode: Why you need to question your motivation for hiring in this way before you go ahead What questions a new freelancer might have for you Why it’s important to get clear on deadlines and expectations You can access more detailed hiring content here: https://club.educationbusinessclub.co.uk/checkout/tier-3-membership Resources: Join Educatio...
Jul 19, 2021•9 min•Season 10Ep. 15
This episode is about the process of hiring your first freelancer or employee. I explain the steps I take when I am looking to hire and give you a framework to start making moves towards that hire! What you will learn in this episode: Why you must not rush the process of writing the job specification and advert How making the wrong hire can cost you more time and money in the long run Why you need to review and adapt tasks and job specs each time your recruit for a particular role You can access...
Jul 12, 2021•16 min•Season 1Ep. 14
In this episode, I continue to share my list of things you should consider before you make that all important first hire. What you will learn in this episode: Why you need to consider the full costs of hiring a freelancer or employee Which employee related tasks you can outsource to third parties Why getting HR support right from the start is essential How the interactions you have with employees can affect the culture of the company You can access more detailed hiring content here: https://club...
Jul 05, 2021•16 min•Season 1Ep. 13
This episode is the first in a 5-part series on hiring for the first time. I share the first 6 of 12 points you should consider before you make that all important first hire. What you will learn in this episode: Why being clear on the processes you want employees to know is so important Why you need to carefully consider the area of your business you need help with Why it is necessary to be in the right mindset for hiring Why investing time will have the best outcome for you and your employees Y...
Jun 28, 2021•20 min•Season 1Ep. 12
In this episode, I discuss how to make your education business profitable and the importance of having a positive mindset about making a profit. What you will learn in this episode: Why it is important to pay yourself How using percentage pots can give you a clearer picture of your finances Why developing a ‘money mindset’ is key Resources: Join Education Business Club: https://www.educationbusinessclub.co.uk/join-education-business-club Apply for Education Business Mentoring: https://www.educat...
Jun 21, 2021•18 min•Season 1Ep. 11
In this episode, I share why building a strong personal brand is so important in education, even if you are mainly selling to schools. What you will learn in this episode: How social media lives helped to build my personal brand Why it’s important to build a personal brand How to establish a connection with your audience How to keep growing your brand once you’ve started Resources: Join Education Business Club: https://www.educationbusinessclub.co.uk/join-education-business-club Apply for Educat...
Jun 14, 2021•16 min•Season 1Ep. 10
In this episode, I share my experiences of the copycat culture in the education business sector and how I've dealt with it. What you will learn in this episode: How to deal with copying How change your mindset when it comes to copying How it happens Resources: Join Education Business Club: https://www.educationbusinessclub.co.uk/join-education-business-club Apply for Education Business Mentoring: https://www.educationbusinessclub.co.uk/mentoring Join the Education Business Facebook Group: https:...
Jun 07, 2021•15 min•Season 1Ep. 9
In this episode, I share why I believe personal development is essential for growing your business and the barriers we face from our time in the teaching profession. What you will learn in this episode: What personal development really is How the culture in schools affects our attitudes to personal development Why it’s important understand yourself Resources: Join Education Business Club: https://www.educationbusinessclub.co.uk/join-education-business-club Apply for Education Business Mentoring:...
Jun 03, 2021•16 min•Season 4Ep. 8
In this episode I discuss how you can relate to teachers and headteachers. If you want to serve teachers and headteachers, it’s really important to understand their worries, needs and mindsets. What you will learn in this episode: Why you need to show teachers and headteachers that you understand their workload How to build a relationship with education staff How to get social proof How to understand a headteacher’s biggest worries and challenges Why using the right language is key Resources: Jo...
May 31, 2021•21 min•Season 1Ep. 7
This episode is all about getting help in your business so that you can grow your reach and your revenue. I will teach you how to know which area of your business to get help with first. What you will learn in this episode: The mistakes I made when I first hired in my business How to decide whether you employ or use freelancers Why you need a team to grow What tasks to give to your first freelancer or employee How to decide how many hours your first team member will do each week Resources: Join ...
May 28, 2021•19 min•Season 1Ep. 6
In this episode I'll be sharing what I've learned about what works and doesn't work in the education business sector based on the advice I've been given and the testing I've done over the last 8 years. In this episode you will learn why you shouldn't: Automatically put your prices up by 10% very year Insist schools pay before you deliver Cold email Charge teachers business prices Send flyers Sell to teachers on LinkedIn Resources: Join Education Business Club: https://www.educationbusinessclub.c...
May 27, 2021•11 min•Season 1Ep. 5
In this episode, I discuss some of the reasons why your education isn't growing at the pace you would like. This could be growth in areas of revenue, team, clients, audience and profits. What you will learn in this episode: Why looking within is the most important factor when it comes to business growth The importance of marketing in company growth Common mindsets around selling to schools and headteachers Why you need to have a plan and a vision When your growth is affected by your team Identif...
May 26, 2021•19 min•Season 1Ep. 4
In this episode, I walk you through everything you need to consider when it comes to pricing your education products or services for schools and teachers. What you will learn in this episode: How to get clear on the results you can offer How to avoid resenting your prices in the first place When to look at competitors How to figure out what's unique about you What to charge a school What to charge a teacher How to raise your prices Resources: Join Education Business Club: https://www.educationbu...
May 25, 2021•26 min•Season 1Ep. 3
In this episode, I will teach you what you need to know when it comes to being aware of mindset, our past experiences (perhaps in teaching) and how we can move forward into successful entrepreneurship. What you will learn in this episode: What you need to let go of and why Why routine matters in your business To identify the overworking habit you might bring in from the classroom Who you are and how to explore understanding yourself Why how we feel about possibility is important Resources: Join ...
May 24, 2021•16 min•Season 1Ep. 2
In this episode, I share with you my inside knowledge when it comes to selling to schools. I've tried and tested many strategies over the years and I'm sharing these experiences so you can make informed choices when planning your next strategy. What you will learn in this episode: How to use social media in school selling Why you shouldn't cold call schools How to build relationships on LinkedIn How to use schools in your network How recommendations can really benefit your business Why offering ...
May 24, 2021•25 min•Season 1Ep. 1
This podcast will help you start grow and scale your education business. I'm Claire Riley, a teacher turned entrepreneur with over 8 years experience in the education business space and CEO of education resource company, Classroom Secrets. Since founding Classroom Secrets in 2013, I've scaled the company to bring in millions in revenue each year and I want to help you to do the same. I'm on a mission to see my colleagues in education succeed in business, whether that's leaving the classroom to s...
May 21, 2021•7 min
