The Education Biz Podcast - podcast cover

The Education Biz Podcast

Jenn Kleiberwww.jennkleiber.com
Are you an educator or former educator ready to be the one giving the PD instead of sitting in it? The Education Biz Podcast gives tips, tools and ideas for starting, building and marketing your education consulting company!
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Episodes

Episode 21: Let’s Talk About Funding (and why we’re Pivoting, not Panicking)

Shownotes: Hey friends. I want to talk about a very pressing issue that is happening right now in our industry. To say that the funding for education is a bit wonky right now is the understatement of the YEAR- especially for education consultants. I know this can shake our confidence in our business, especially if you’ve had contracts that have been put on hold. So, in this episode, we going to talk about why I’m not panicking and also what pivots you may want to make moving forward. I am not an...

Jul 22, 202531 minSeason 4Ep. 21

Episode 20: “But I’m Not Good At Selling”

Of course there are some sales strategies that people who are in that industry know and learn…however, I’m making this stat up but 90% of sales is mindset. So if you go into conversations with the wrong mindset, feeling uncomfortable, your business is going to be affected. None of us want to sabotage our business, so lets change this! Here’s a sales strategy: Ask questions and listen - here are 3 questions I love to ask administrators - especially if they are new to me or I’m reconnecting with t...

Jul 01, 202516 minSeason 4Ep. 20

Episode 19: The Power of Coaching

Good coaching is such an impactful practice, and I can honestly say that in my education consulting business, coaching teachers has had the single biggest impact both on my business and on school results, and having a coach has had the single biggest impact on my own business growth. Links: Free LIVE Webinar: Education Biz Growth Game Plan- https://www.jennkleiber.com/gameplan IG: www.instagram.com/jenn_kleiber Education Consultant Accelerator 1:1 Coaching...

May 29, 202519 minSeason 4Ep. 19

Episode 18: 3 Phases of Building a Biz

Links: Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registration IG: www.instagram.com/jenn_kleiber Education Consultant Accelerator: https://www.jennkleiber.com/ECA The 4 Steps to Profitable PD (PD meaning professional Development) FOCUS - (Phase 1) I would say that easily ½ of the clients I’ve worked with the ECA Blueprint members that I’ve brainstormed with have this as their biggest problem. They are great problem solvers and have been fab...

May 15, 202518 minSeason 4Ep. 18

Episode 17: How to Book High-Ticket Contracts

Links: Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registration IG: www.instagram.com/jenn_kleiber Education Consultant Accelerator: https://www.jennkleiber.com/ECA One of the great parts about being an entrepreneur is the fact that you can build your business in a model that works best for you. You get to lean into your strengths and your super power and operate within that wheelhouse. Within the education consultant space, there are a lot o...

May 01, 202518 minSeason 4Ep. 17

Episode 16: The Key to Building Fast: Relationships

Links: Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registration IG: www.instagram.com/jenn_kleiber Education Consultant Accelerator: https://www.jennkleiber.com/ECA Shownotes: The vast majority of your business the first 5 years (and maybe longer - depending on how you want to build your business model) will be from your warm market - people you already know. People that don’t care about your brand. People that will respond to a text message ...

Apr 20, 202517 minSeason 4Ep. 16

Episode 15: Why I Don’t Use Social Media (and what I do instead)

Links: Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registration IG: www.instagram.com/jenn_kleiber Education Consultant Accelerator: https://www.jennkleiber.com/ECA Shownotes: There are so many ways to market your business, and it can be easy to get overwhelmed by all of the options. Between social media, email marketing, word of mouth, cold calling, dropping by schools, events, conferences…literally it’s enough to stop you in your tracks - e...

Apr 03, 202525 minSeason 4Ep. 15

Episode 14: Start Your Back-To-School Campaign NOW! (Here’s How)

SHOWNOTES It’s “selling season”! Maybe I should better call it “booking season”. Now is the time when administrators want to start thinking about summer and back to school training. Many of them like to have those PD dates booked by the time school is out. And as a consultant, my goal is to have about 75% of dates booked out before the next school year even starts. Here are the 3 things to be prioritizing during this season: Email list A landing page Automated email sequence Links: Free Training...

Mar 20, 202521 minSeason 4Ep. 14

Episode 13: How to Build and Use an Email List

Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registration IG: www.instagram.com/jenn_kleiber Education Consultant Accelerator: https://www.jennkleiber.com/eca Shownotes: As you try to prioritize your never-ending to-do list, put what we’re talking about today as one of those 3 main things if you haven’t already - and that’s building your email list. Let’s start with why - You don’t own social media. So while the “trend” is to put content on so...

Mar 06, 202522 minSeason 4Ep. 13

Episode 12: Conference Season: Book Conference Sessions (and New Clients)

This episode is for you if… You’re wanting to start presenting at conferences but you’re unsure of how to do that. You’ve been presenting at conferences but you’re not getting your return on the investment of going to conferences, so you want to learn how to make them work better for your business. Conference Checklist Freebie Free Masterclass: 4-Step Framework to Build and Sell Profitable PD Education Consultant Accelerator...

Feb 21, 202522 minSeason 4Ep. 12

Ep 11: It's Testing Season: Here's What Your Should Do

Whether you are seasoned in your business or just getting started, if you have been in the education world for any length of time, you are aware that there are cycles throughout the school year. Although I want to help you get to 10K months, and I know you can get there fairly quickly, I do not want you to sell month by month. Why? Find out in this episode! Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registration IG: www.instagram.com/jenn_kl...

Feb 06, 202516 minSeason 4Ep. 11

#10 -How To Set Yourself Apart as the Expert

Hi friend! I hope this month has found you feeling excited and hopeful about the rest of the year. I recently got a question from someone going through the free training: 4-Step Framework to Build and Sell Profitable PD (shameless plug- you can still pick a time that works for you and go through that free training using the link in the shownotes) Ok - so here’s the question: How do I know if I’m an expert? What a great question- and I’ve been asked it before, so let’s talk about it. Free Trainin...

Jan 23, 202514 minSeason 4Ep. 10

Ep 9 - Biggest Mistakes to Avoid in 2025 with your Biz

In this episode, I want to focus on a few things NOT to do in your education consulting business in 2025, no matter where you are in the growth of your business. We dive into these mistakes, as well as the things to focus on in order to make your PD business impactful (and therefore, profitable) in our free training: 4-Step Framework to Build and Sell your Profitable PD. Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registration IG: www.instagr...

Jan 09, 202516 minSeason 4Ep. 9

Episode #8- Setting up your Breakthrough Year

In this episode, I want to walk you through a few reflections/vision-casting questions for next year. Why? Because it is so easy to get in the weeds of the work - whether that you as an educator still in a district, or consultant building your business, it can be hard to actually take a step back and do the important work of reflecting for the purpose of planning. Free Masterclass: 4-Step Framework to Build and Sell Profitable PD IG: @jenn_kleiber www.jennkleiber.com...

Dec 23, 202415 minSeason 4Ep. 8

Episode #7: Making Predictable Profit (Know When Schools Buy)

Hey friends! Welcome back to the Education Biz Podcast! It’s hard to believe that 2024 is coming to a close. In the last episode, I went through all 4 steps of the Profitable PD Framework. If you haven’t had a chance to check out that episode, make sure to do so! Whether you are providing PD currently or working towards that, you do not want to leave money on the table by not building profitable PD! A common issue that I often see with my clients in Education Consultant Accelerator, and a proble...

Dec 10, 202412 minSeason 4Ep. 7

6: 4 Steps to Profitable PD

Hi friends! I have good news and bad news. Bad news first - Did you know that not all PD is profitable? In fact, I’d venture to say that most people giving PD are not actually making a sustainable profit. But here’s the good news - you absolutely can, and there is so much money to be made! In this episode, I'm going to give you the framework so you have profitable PD. Links: Profitable PD Framework www.jennkleiber.com...

Nov 12, 202425 minSeason 4Ep. 6

How long does it take?

How long does it take before my education consultant business can become profitable? This is such a common (and valid) question! Like any sustainable business, the work you put in to it on the front end will determine the success of your business. In this podcast, I’m going to give you 6 steps to speeding up the profitability of your business. www.jennkleiber.com IG: @jenn_kleiber...

Oct 17, 202416 minSeason 4Ep. 5

Pain Points

I’ve said this before, but as an educator, you are used to being a master problem solver. If you are a teacher, you are solving an infinite number of problems all day long. If you are an administrator, you are putting out fires all day long. If you are an instructional coach, you observe a class and then work with the teacher to solve problems all day long. In this episode, I'll discuss figuring out what pain points your stakeholders have, so you will have the solution. www.jennkleiber.com IG: @...

Oct 01, 202415 minSeason 4Ep. 4

Having an Entrepreneur Mindset

Today I want to talk to you about the right kind of mindset to have as you shift from educator to entrepreneur. You may be rolling your eyes a bit, but here’s the deal, the right mindset will make or break your success. The right mindset will also bring success, and profit, more quickly. I'll give you 3 mindsets you need to have in this episode... www.jennkleiber.com Business Basics Bootcamp IG: @jenn_kleiber...

Sep 17, 202420 minSeason 4Ep. 3

What Makes PD Effective (and sellable)?

Let’s talk about PD. Now, if you ask teachers about PD, most of them will look at you with disdain in their eyes and will say the word PD like it’s a bad 4-letter word. Why is this? It doesn’t hit the teachers’ current pain points They feel like they have other, more important things to do, The implementation of the PD adds more to their plate instead of making what they already do easier They are made to feel bad or inadequate or like they aren’t doing enough Let’s talk first about what makes i...

Sep 03, 202422 minSeason 4Ep. 2

What is an Education Consultant (and is it your next right step?)

Before we dive into the actual episode I have for you today, I want to tell you a story. I remember sitting in a PD during my 3rd year of training. It was a single lady who sat at the front of the room and talked about ABA - which is Applied Behavior Analysis - and to be fair, I was super interested in her content. She was funny, but not an entertainer. She presented clearly and at the right pace, and I remember sitting there thinking - “I would like to do what she’s doing”, but of course, with ...

Sep 03, 202418 minSeason 4Ep. 1

What is an Education Consultant? (and is it your next right step?)

Is education consulting your next right step? At the Responsive classroom, I’ve started a new section of my business called the EquippED Consultants Collective. You can find us on IG @equipped_consultants_co. The mission of this is simply to help and coach those of you who want to move into being an education consultant to start and grow your own business. I know it can feel daunting to go from education to business ownership, but it’s absolutely doable! Register for the free BizEdu Bootcamp Web...

May 09, 202415 minSeason 3Ep. 11

10: The #1 Way to Guarantee Growth for 2024-2025 (Now)

Hey friends! I know this time of year is tough, but I also know that if you are an administrator, you are already looking towards next year. You have to be. So do you want to know the #1 way to guarantee growth for 2024-2025? Reflect on the current year and make a plan proactively - now. Reflection Questions to think about: If your campus was running at the level you want it to be, what is happening in the classroom? What are you seeing the students doing? What are you seeing the teachers doing?...

Apr 18, 202411 minSeason 3Ep. 10

Want PD that Sticks? Roles of Admin, Teacher and Provider to Increase Retention

If you want the full blog of this episode, check out www.theresponsiveclassroom.org/the-responsive-educator-blog/ To check out our summer and BTS PD calendar and spring sale, click here ! If you are thinking about Responsive Education PD and want to see how responsive your campus currently is, click here for our checklist! PD can be super impactful and really important to the growth of students, BUT research shows us that the average teachers pulls away just 10% of a PD day - 10%! What a waste o...

Mar 18, 202420 minSeason 3Ep. 9

Re-Engaging Students in the 3rd Quarter

Students and teachers are both tired at this point, and many students have checked out - even though there is a lot of learning left to go! How do we combat that? Re-engage Re-connect Re-Engage: Sometimes, at this time of the year, we find we need to engage the students cognitively. We need to get their brains going again! When we start to see them disconnect, it’s even more important that put in the work to re-engage them (not get mad at them for getting off task). Unfortunately, I often see (a...

Mar 09, 202411 minSeason 3Ep. 8

7: The Effective Coach (when you have no time)

This episode is for instructional coaches! There are a lot of you who may have more non-coaching things on your plate than actual coaching. Sub plans Covering classes Organizing events Compliance paperwork Testing coordinator/assistant Mediator The list goes on and on. The point is, there are somethings you aren’t going to be able to help, BUT if we can’t have coaching cycles, the efficacy of the coaching suffers! I want to give you 5 things to think about in your limited time that you may have ...

Feb 20, 202417 minSeason 1Ep. 8

6: Misconceptions of Data (and How to Use It for Student Growth!)

Before we get started, I want to talk to instructional coaches, or administrators who are blessed enough to have instructional coaches on your campus! Next week, January 22, I will be opening access to a FREE webinar for instructional coaches- 5 Steps to Reduce Coaching Overwhelm. This is a tough time of year, and the coaches’ plates tend to be overloaded. This webinar will give practical tips to lowering overwhelm now and through the year. Sign up here: Free Webinar: 5 Steps to Reduce Coaching ...

Jan 16, 202422 minSeason 1Ep. 8

4: Vision Driven Goal Setting for Your Campus

It's not easy to lead a campus vision! As we head into 2024, and the second part of this school year, we want to be clear on the vision-driven goals for our students! Use the questions in this podcast to help guide your creation of these goals! Download the Vision-Driven Goal Setting Guide for free here ! Also, at the time of this release, we are in our End of Year Sale! Everything is discounted for a VERY limited time! If bringing student growth through responsive teaching is on your goal list ...

Dec 07, 202314 minSeason 1Ep. 5

5 Steps to Coaching for Student Growth

Teachers are working so hard to keep their heads above water! It's easy to get into survival mode of just "getting things done". This is where instructional coaches play a crucial role when guiding teachers to intentionally planning responsive lessons! This episode gives you 5 steps to ensure you (or your instructional coaches) are coaching for student growth! The Responsive Coaching Toolkit is the perfect resource to give your instructional coaches the support they need! From the right mindset,...

Nov 03, 202315 minSeason 1Ep. 3

The Profile of an Educator with Mr. Tim Drysdale

Mr. Drysdale is an exceptional leader who has helped lead his campus into a place of better culture, engagement, and scores! One tool that he uses is a Profile of an Educator that he created 6 years ago. This interview came out of questions that came after our last Virtual Administrator Symposium! These are the awesome take-aways that come from these symposiums! You can now save your spot and register for FREE by clicking here !...

Oct 17, 202334 minSeason 1Ep. 8
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