#41 : Bianca Senna
May 07, 2024•37 min•Season 4Ep. 41
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Episode description
Welcome to a very special episode. 30 years after Ayrton Senna's passing, we discuss the F1 legend’s legacy with his niece, Bianca Senna. Bianca is the CEO of the Senna Brand, which was created by the Senna family to manage the assets of the brands that are inspired by the values and achievements of the three-time world champion. In this episode, Bianca tells us about the Ayrton Senna Institute. Its origins, Ayrton Senna’s vision and how his legacy is being carried forward through the institute. Presented by your host Naomi Schiff, this is The Edge, a podcast by TAG Heuer.
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