This presentation will focus on teaching you the 5 key marketing components that will destroy your competition. Because this presentation contains a tremendous amount of important concepts and accompanying content, this will be a three part presentation. In this presentation, I'll show you an actual marketing campaign that was implemented years ago... where the marketing was based solely on the implementation of these 5 marketing components. You will be able to see for yourself how all of these ...
Mar 03, 2022•58 min
This presentation is going to show you how to write copy better than professional copywriters. In order for your marketing and advertising to generate more leads and attract more clients, you must learn how to structure your marketing message so that's it's both irresistible and compelling. When you acquire the ability to write in a compelling way, you can turn your business into what we call a "profit faucet." This presentation will provide you with a paint-by-numbers template to guide you each...
Feb 24, 2022•1 hr 2 min
This presentation is going to continue your journey to learning the insider secrets that will allow you to out-market and out-sell your competition. This is literally your first step toward helping you create competition-crushing marketing. In this presentation, we're going to go in-depth and thoroughly explore the Conversion Equation. This will establish a persuasion format that you will be able to follow for the rest of your life as a small business owner... and when you do... you’ll gain an a...
Feb 17, 2022•1 hr 12 min•Ep. 15
This presentation is going to start you on your journey to learning the insider secrets that will allow you to out-market and out-sell your competition. This is literally your first step toward helping you create competition-crushing marketing. In this presentation, we're going to teach you the secrets to persuasive marketing, and how you can use it to influence your prospects to buy what you sell. The business owner who understands how to create messages, ads and marketing collateral that follo...
Feb 03, 2022•1 hr 5 min
This presentation will help you learn the secrets to effectively marketing a product or service with proven results. We'll reveal to you a powerful and proven strategy that will position your product or service in a market-dominating position. And as a tremendous secondary benefit, this strategy will enable you to produce new customers, clients, or patients at will. Imagine generating new leads and customers whenever and wherever you want... at your command. This presentation will walk you step-...
Feb 02, 2022•57 min•Ep. 13
Todays podcast is going to help you create a compelling, lead generating marketing message specifically designed to instantly capture the attention of your target prospects. This is a message that will immediately compel any qualified prospect to immediately seek out more information from you regarding your product or service. During this presentation, we're going to provide you with the tools and resources to create your very own compelling message from scratch. An elevator pitch is the perfect...
Jan 20, 2022•59 min•Ep. 12
Today we’ll be talking about Market Dominating Position. This lesson explains the single most important fundamental required in order to build a successful business… especially in our current marketing saturated world. You might be unique, but it won't matter to your prospects unless it's a hot-button issue for them. A Market Dominating Position is basically a USP (Unique Selling Proposition) or distinctive advantage targeting the hot buttons of your market. This is the foundational element of m...
Jan 13, 2022•1 hr 9 min
The Recipe with the correct Ingredients and right Method to a profitable business DRAMATICALLY INCREASE YOUR ANNUAL REVENUE AND CASHFLOW Most business owners have been affected by Covid in some way and your customers & clients have changed their buying habits and in some instances are avoiding ANY unnecessary trips outside of their homes for fear of contracting the Coronavirus. By the way, most business owners have not adapted to these changes in the buying journey. So, join me ONLINE from t...
Aug 11, 2021•1 hr 34 min•Ep. 10
How I TRIPLED our Sales/Turnover and DOUBLED our profit in less than two weeks in my Fast Food Business- Here you will learn New Marketing Strategies and Tools to Grow and Promoting your Business Today I share "NLP-Up-sell-Cross-sell " and in my Franchise Food Business how I TRIPLED our Sales/Turnover and DOUBLED our profit in less than two weeks over the 26 sites .. Enjoy and would love to know in the comments "What Business are YOU IN?" If you find some value PLEASE SHARE ..... To your Success...
May 11, 2021•7 min•Ep. 9
HELLO and Welcome to The EDGE -RECIPE FOR BUSINESS SUCCESS PODCAST If you want to know the Secret to the Recipe For Success in your Business- You come to the right place -This podcast is for Entrepreneurs and Business owners who want to learn to grow and market their business in a way that gives you a COMPETITIVE EDGE. In each Episode Paul shares his secret sauce where you will learn strategies -incites and ideals to grow and build a profitable business using the RIGHT Ingredients and the CORECT...
Apr 30, 2021•32 sec
Welcome to Competitive Edge Marketing Tips Here you will learn New Marketing Strategies and Tools to Grow and Promoting your Business Today I share my thoughts on "BRAND AWARENESS" and why "KNOW-LIKE-TRUST" is so important For more FREE Resources and Tools that will help you Out Thinks and Out Market your Competition and give you a COMPETITIVE EDGE .. Join my Facebook Group https://www.facebook.com/groups/TheEdgeRecipeForSuccess/ To your Success...
Apr 30, 2021•11 min
In this episode I share my recent Group Coaching Session presentation around the MUST HAVES and more importantly the MUST DO'S in getting through the current pandemic and setting your business up to be bullet proof against any other challenges that may come along ...
Feb 18, 2021•54 min•Ep. 7
The 5 Ways to Business Success- In this Episode I share my Recipe to building a Successful business by using a Pie Chart cutting it in to the 5 ways to focus in Business
Jul 06, 2020•28 min•Ep. 6
Paper Run to Entrepreneur- In this Episode - I share my Journey on what has shaped me to be a successful and 6 figure Coach and Entrepreneur..
Mar 16, 2020•8 min•Ep. 5
Struggling to ACHIEVE your Goals ?? ARE you using the S-M-A-R-T Rule ?? I share my RULE --- C-R-E-A-T-E and found it to be FAR MORE EFFECTIVE -Listen and LEARN ... and turn those Goals into Reality and make them happen..
Mar 09, 2020•12 min
In this Episode i share my Recipe for understanding you IDEAL CLIENT and the Psychology around LOGIC and EMOTIONAL buying Decisions of your clients .. Your typical client NEEDS what you sell, and your ideal client WANTS what you sell. That difference is huge. Prospects may or may not buy what they need, but they always buy what they want. If you know how to find your ideal client, you can literally dominate your market. What you need to know… Prospects buy based on emotions, and wants are emotio...
Feb 03, 2020•6 min•Season 1Ep. 3
If you want to know the Recipe for Success in your business you have come to the right place. This podcast is for entrepreneurs and business owners, who want to learn how to grow and market your business in a way that gives you a Competitive Edge, Inside each episode Paul shares his Secret Sauce where you will Learn new strategies, incites and ideas to grow and build a profitable business using the RIGHT INGREDIENTS and the CORRECT METHOD So Let’s Get Cooking …...
Jan 29, 2020•7 min•Season 1Ep. 2
