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The EcoSend Podcast

EcoSendecosend.io
Our journey into the world of being a truly climate conscious business. Join us as we talk to fellow entrepreneurs, founders, marketing folks, and campaigners to help us build our new product, EcoSend: the climate conscious email marketing tool.
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Episodes

S5E2 'From Purpose to Profit', with Erin Andrea Craske 🤩

We're back with Episode Two! We often talk about the importance of Climate Sustainability, but what about the importance of Business Sustainability? As our latest guest tells us, the longevity of a purpose-driven business must be as much of a focus as its Sustainability efforts. At the end of the day, the world's best Sustainability strategy is no good if the business itself goes under! With 20 years experience in Strategy, and 16 years in Leadership, Erin Andrea Craske brings a wealth of knowle...

Jun 19, 202433 minEp. 44

S5E1 'The Carbon Footprint of Marketing', with Richard Boon 👣

We're delighted to be back with Season FIVE of the EcoSend Podcast! 🎉 To kick-off the new series, we welcome Richard Boon from Webmart - a true veteran of the budding-field of Digital Sustainability. From a serendipitous 'Dragon's Den' pitch at the age of eighteen, to an apprenticeship, to his current position as Board Advisor, Richard has been in the thick of climate-conscious Marketing and Agency for over 18 years! Many sectors, particularly Logistics and Operations, have been stepping up the...

Jun 12, 202436 minEp. 43

S4E11 'Wrapping-up Season Four', with James & Chris 🎁4️⃣

We're delighted you've joined us for the fourth season of our Podcast! We hope you enjoyed the wisdom, insights, and stories from our wonderful guests as much as we did! 4️⃣ For Season Four of The EcoSend Podcast we welcomed: S4E10 with Ryan Laird from Green Orbit Digital S4E9 with Maddy Cooper from Flourish Agency S4E8 with Julien Massiot from Wild & Slow S4E7 with Anne-Cécile Crabières from Jobs That Make Sense S4E6 with Godefroy Harito from Treeapp S4E5 with Caroline Stephenson from The M...

Apr 10, 202433 minEp. 42

S4E10 'Sustainability and Space?!', with Ryan Laird 👽

When it comes to talking about Sustainability, we always think about here 'on the ground' on Planet Earth. But what about that vast, infinite Universe sitting above our heads? Space! What role can Space and satellites have in Sustainability? Can we use Space Technology to build a better future for ourselves, or will it end-up yet another contributing factor to the Climate Challenge? Enter Ryan Laird, our final guest of the season, CEO of Green Orbit Digital, for a fascinating insight into unexpl...

Apr 03, 202435 minEp. 41

S4E9 'Fighting Greenhushing paralysis', with Maddy Cooper 🦸‍♀️

More and more brands these days are self-censoring their Sustainability efforts, due to fear of being called out for Greenwashing. But as today's guest Maddy Cooper explains, this "paralysis of Greenhushing" is incredibly damaging for the success and momentum of the Sustainability movement. Since struggling with her own climate anxiety, Maddy took it upon herself to transform her career in Marketing; first by attending the University of Cambridge's Sustainability Leadership Course, then taking h...

Mar 27, 202434 minEp. 40

S4E8 'Helping Slow Brands Reveal Their Wild Side!', with Julien Massiot 🐯

Advertising often gets a bad rep in Sustainability circles, and that can be for good reason. Too often, Adverting is used as a tool to manipulate people into purchases they don't need, or to divert attention away from or 'greenwash' companies' Sustainability credentials. This was the dilemma Julien Massiot faced many years ago, when he realised he could not separate his values from his work, and started refusing Advertising campaigns for products he disagreed with morally. Realising he had to go...

Mar 20, 202439 minEp. 39

S4E7 'Flat Governance and connecting people with jobs that matter', with Anne-Cécile Crabières 🤝

No hierarchy? No Managers?? Employees who choose their own salary??? It may sound like a Venture Capitalist's worst-nightmare, and a business doomed to fail, but Anne-Cécile and the team at 'Jobs That Make Sense' are proving them all wrong! Established over 10 years ago and boasting a team of 150, 'Jobs That Make Sense' is paving the way not only in how business can be run, but in connecting people with purposeful jobs. 'Jobs That Make Sense' is a platform designed to connect people to meaningfu...

Mar 13, 202433 minEp. 38

S4E6 '4 Million Trees and beyond - planting trees and seeding hope', with Godefroy Harito 🌱

For our sixth episode of Season Four we were delighted to host a vital partner to our mission here at EcoSend - Treeapp, our tree-planting powerhouse! Since June 2023 we have entrusted Treeapp and their projects across the world with planting our clients' trees to absorb the carbon emissions of their email campaigns, reforest devastated areas, and improve the quality of life of local residents. Treeapp operate across four continents, and already partner with brands such as The Economist, DPD, an...

Mar 06, 202431 minEp. 37

S4E5 'From Music Teacher to building an Education Centre for Climate Hope', with Caroline Stephenson 🎓

Cornwall may be best-known on the Sustainability map for its expansive Eden Project site, but nestled just down the road from Eden Project sits another trailblazing site for a better future. Caroline Stephenson's journey to building 'The Meadow Barns - An Education Centre for Climate Hope', started back in the 90s and her mother's mission to install two wind turbines. Caroline witnessed firsthand the fierce opposition her mother faced because of her activism. Drawing on this, since leaving her c...

Feb 28, 202434 minEp. 36

S4E4 'Creating Circular Economy in the Events Industry', with Carina Jandt 🚲

We're very privileged on The EcoSend Podcast to be inspired by so many change-makers leading innovation and solving problems. And Carina Jandt is high up on that list! Carina is a fantastic example of a change-maker who saw a problem in her industry, a problem which her industry chose to ignore, and took it upon herself to do something about it! A veteran of the Events Industry, Carina saw first-hand the depressing amount of wastage left over at the end of each Event. Furniture, hardware, the li...

Feb 21, 202441 minEp. 35

S4E3 'Purpose-driven film-making, and rejecting Louis Vuitton', with Magali Seyvet 🎥

It's all very well to hold values 'on paper', but when those values are tested by business decisions, many change-makers find themselves sadly making compromises. That can involve agreeing to work for clients who you know don't match with your mission. But the financial incentives can be hard to say no to, especially for freelancers in the Sustainability and Regenerative Business sector. Magali Seyvet however, is not one for compromises! Magali is on a mission to harness the power of film-making...

Feb 14, 202434 minEp. 34

S4E2 'Building a Sustainable World Web', with Michael Andersen 🌐

With his passion for technology, and fond memories of a childhood growing up in rural Denmark, Michael Andersen seemed destined for a career in Digital Sustainability. Since building his first website at the age of 12(!), Michael has been fascinated with problem-solving and using technology for a better world. This led Michael to found 'Sustainable WWW' - a non-profit focused on spreading knowledge about sustainable web design and development, as well as authoring the book 'Sustainable Web Desig...

Feb 07, 202431 minEp. 33

S4E1 'Seaweed T-shirts, Sustainability in China, and Overlanding South America', with Dirk Eschenbacher 👕

What kind of materials come to mind when you think of climate-conscious clothing? 🤔 We'll bet Seaweed wasn't the first on your list, but as our friend Dirk Eschenbacher explains, Seaweed kelp is the ultimate "Climate Tech Material" and the perfect antidote to today's culture of 'Fast Fashion' and clothing waste. Dirk is a fascinating character, with a long journey into Sustainability and multiple ventures spanning across Advertising at Ogilvy, running the number one luxury and boutique travel a...

Jan 31, 202433 minEp. 32

Wrapping up Season Three, with James & Chris

We can't believe we've reached the end of Season Three of The EcoSend Podcast already, but we're delighted you've joined us for this past season, and we're incredibly grateful for all the wonderful guests we've recently invited on the show. As a recap, this past season we welcomed to the podcast: François Burra from Product for NetZero Rebecca Heaps from Tentshare Russ Avery from Avery & Brown Tim Frick from MightyBytes Richard Dickson from PlayItGreen Tom Hardy from Manifesto Studios Anje &...

Nov 15, 202331 minEp. 31

S3 #10 'Educating Product Managers to Lead Positive Change', with François Burra

"Product Managers hold both vertical and horizontal influence to instil positive change within organisations and businesses" 🚀 We're down to our last guest of Season Three of the EcoSend Podcast, and it's a cracker with François Burra - who is leading the way in educating Product Managers to drive positive change. François has over 12 years experience as Product Lead and UX Consultant for startups and agencies, before taking a year out to study the Climate Challenge in earnest, and pivot his ca...

Nov 08, 202333 minEp. 30

S3 #9 'My journey to creating the Airbnb for Tents', with Rebecca Heaps

"Consumerist society has all of it, but Nature, Nature has no Marketing budget." 🌳 We were thrilled to welcome Rebecca Heaps for the penultimate episode of the EcoSend Podcast with our host, James Gill. Rebecca is a fantastic advocate for the Regenerative Business movement, and is pioneering the sharing economy with her platform Tentshare - also known as the 'Airbnb for Tents' 🏕️ In this episode, Rebecca taught us a ton about: 📚 The Concept of 'Use Intensity', and how this defines whether a p...

Nov 01, 202335 minEp. 29

S3 #8 'Moving from Sustainable to Regenerative Business', with Russ Avery

"Is the world a better place because my business exists?" That's the question Russ Avery has asked himself ever since he made his first steps entering into the Sustainability sector, without any prior experience of qualification. Since then, Russ has spent years driving sustainable Marketing projects across purpose-driven businesses, from SeaWeb, to Carbon Intelligence, to EVORA Global, and finally to founding Avery & Brown - a B Corp Certified sustainable marketing agency, supporting compan...

Oct 25, 202338 minEp. 28

S3 #7 'Eliminating single-use delivery boxes from the planet', with Loïc Vandermeeren

Some days it can be hard to keep up motivation. That's why we're so grateful to welcome guests like Loïc onto the Podcast, who blend such a powerful mix of enthusiasm and pragmatism. Each episode always leavse us fired-up, and ready to take on our challenges once again. Loïc was no exception - he really brought the heat! Loïc Vandermeeren is a Chemist-turned-Entrepreneur, who has made it his mission to eliminate the environmental burden of single-use delivery boxes. This episode was part lesson ...

Oct 04, 202332 minEp. 27

S3 #6 'Fighting for Digital Sustainability since 1998', with Tim Frick from Mightybytes

We are delighted to offer you another episode with a real veteran of Digital Sustainability - Tim Frick from Mightybytes! Tim has been campaigning for Sustainability and Accessibility in web design since way back in 1998, and holds the honour of being the 435th official BCorp in the world! If you want to learn about how the BCorp certification can change your business for good, both for planet and for commercial success, then there are few people better than Tim to listen to! Tim gave us 35 minu...

Sep 20, 202335 minEp. 26

S3 #5 'Sustainability, Philosophy, and Evolutionary Psychology', with Richard Dickson from Play It Green.

It's not often you meet someone qualified to talk to you about Sustainability, Philosophy, and Evolutionary Psychology - but Richard Dickson is one of those few! We were delighted to welcome Richard to the hot-seat for Episode 5 of the EcoSend Podcast, and what a jam-packed episode this proved to be! Get ready for a deep-dive through everything which has led Richard to where he is today as Co-Founder of Play It Green; taking a journey through his thesis in Philosophy, managing a non-profit in Ta...

Sep 13, 202329 minEp. 25

S3 #4 'Building your purpose-driven business, and life!' - with Tom Hardy of Manifesto Studios

It's Episode 4 of our third season here at The EcoSend Podcast, and we've got an episode to share with you which is guaranteed to warm your soul! The team at EcoSend have known Tom Hardy, founder at Manifesto Studios, for many years now, and we were delighted to welcome him onto the hot-seat. Tom gave us a fantastic episode and opportunity to share in his philosophy and experience in integrating purpose into your life. Our topics for this episode include: - How Tom was driven to starting his own...

Aug 30, 202332 minEp. 24

S3 #3 'Matchmaking for Sustainability Professionals', with Anje & Robert from Dazzle

Episode 3 of Season 3 is upon us! We're racing through the Series so far, and this week we welcome another two superstars in the Sustainability space; Anje and Robert from Dazzle! Anje & Robert are on a mission to embed Sustainability into the core of every organisations' decision-making processes, and to fill a major gap in the market for businesses who lack the resource for full-time Sustainability hires. Some of the topics discussed in Episode 3 include: - How Dazzle was born out of the d...

Aug 16, 202329 minEp. 23

S3 #2 'Sustainable and Humane Website Design', with Wholegrain Digital

We've got a fantastic show for you for Episode Two today, with two guests from the company who quite literally wrote the book on Sustainable Web Design; Tom & Marketa from Wholegrain Digital! With 15 years of experience, Wholegrain Digital are trailblazers in the Digital Sustainability space, as well as early adopters of the highly-coveted BCorp Certification. We're delighted to bring you this episode today, with stories and lessons learned from the frontlines trailblazing a path for Digital...

Aug 09, 202336 minEp. 22

S3 #1 'Optimising and Normalising Donating to Charity', with Raoul Boström

We're so happy to back with the third Season of the EcoSend Podcast! And who better to kick off the new Series than our good friend Raoul Boström, CEO at Tyve. Raoul has really seen it all - from running product teams at high growth startups, to his latest work at the helm of Tyve; Raoul offers rich insights for anyone interested in the Tech for Good scene. In this episode Raoul spoke to James about - His journey from the commercial sector to the third sector. - Applying growth lessons from his ...

Aug 02, 202336 minEp. 21

Wrapping up Season Two, with James & Chris

Phew... Season Two has whipped past! It seems we've barely had a chance to catch breath since we wrapped up Season One of the EcoSend podcast, and we're amazed how much has changed in the world in just six months! It's always important to take time to stop and reflect. Especially with the world moving at a seemingly ever-increasing pace. So in this episode, James & Chris took the time to sit down and reflect on the past series of our podcast. What has James learned from our latest batch of g...

Jul 06, 202336 minEp. 20

S2 #10 'Navigating the minefields of integrating Sustainability into your business', with Rebecca Kimber

It's surprising how difficult it can be to do good! Making a commitment to running a more Sustainable or climate-conscious business is the start of the journey, not the end. Greenwashing, Greenhushing, finding reliable data, working on the correct initiatives... the list of difficulties is lengthy! But as a business owner of a climate-conscious company for close to 22 years, Rebecca Kimber knows a thing or two about navigating the pitfalls of running Sustainable initiatives. As CEO of Create, th...

Jun 28, 202340 minEp. 19

S2 #9 'Returning to the true essence of Marketing', with Kate Clarke

How has Marketing lost its way, and what can we do to make it a force for good again? As a veteran Marketer with over 15 years experience, there are few people better positioned than Kate Clarke to help us answer those questions. Since the birth of her twins in 2016, Kate has been on a journey; moving away from her roles as Marketing and Content Marketing Manager in large Corporations, to founding her own business; focused on helping Coaches and Consultants turn fans into paying clients. In this...

Jun 21, 202329 minEp. 18

S2 #8 'How do we unravel the true climate-cost of AI and ChatGPT?', with Kasper Ludvigsen

It's not every day you get to sit down and pick the brains of a data scientist for The Danish National Police. Especially when that data scientist also happens to be an expert in the climate impact of AI. But today was one of those days! Have you ever considered the carbon cost of AI? Every time you input a question to ChatGPT, how much energy do you think is required to run those processes? Then, zoom out a bit. Think about how many requests are made to ChatGPT every day across the world, how m...

Jun 14, 202336 minEp. 17

S2 #7 'Marketing - the key ingredient to building a conscious business', with Claudia Guerreiro.

We were so excited to welcome our client and friend, Cláudia Guerreiro, onto the EcoSend Podcast for Episode 7! Cláudia is a trailblazer in the budding world of Conscious Marketing, and we couldn't think of a better person to give expert insight on how to integrate a holistic approach with Marketing best-practise. This was a fascinating episode, covering topics such as: - Moving away from paid Advertisement and fear-based Marketing. - Can Marketing change the world for good? - Cláudia's list of ...

May 31, 202335 minEp. 16

S2 #6 'Changing the Code of Capitalism', with Will Zhao

It's Episode 6 of Season 2 and we're back with a blast as James welcomed Will Zhao of Net Purpose to the hot-seat to teach us all about the world of Sustainable Investment. - How growing up in China influenced Will's journey into Sustainability. - The goal of Net Purpose to transform the 'code of Capitalism'. - Why a consideration of Sustainability should be at the heart of any sensible, long-term investment strategy. - 'The Top Three Drivers' of Sustainability for the future; Regulatory Pressur...

May 24, 202333 minEp. 15
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