Something most of my clients tell me they struggle with is time management and always being busy. There’s so much to do and it feels like there’s never enough time to do it. Often most of their time is spent in their business, leaving little time to spend on the things they enjoy in their personal life. Time is something both Andrew and I are focusing on this year: how we can spend more time doing the things we want to do while continuing to grow our businesses. Today we’ll share some of the str...
Jan 29, 2019•37 min
As the world of digital marketing continues to become more integrated it becomes increasingly difficult to analyze your metrics across various channels. This is particularly true when it comes to attribution. Late last year Facebook launched a new attribution tool that will allow you, for the first time, to easily compare data across all of your paid channels at the same time. If you’re running ads across multiple channels, you won’t want to miss this episode. Andrew talks about the Facebook Att...
Jan 22, 2019•41 min
One of the most exciting (and frustrating) parts of being a marketer today is that platforms are constantly evolving and our strategies have to evolve with them. Today we’re joined by Susan Wenograd, Account Group Director at Aimclear, who brings her insights on the changes that are coming in 2019 and how ecommerce business owners and marketers need to start thinking differently about their paid social strategies. Susan talks about how paid media is moving from a direct response channel to an in...
Jan 15, 2019•46 min
In 2018, I radically changed my approach to setting goals and running my business. As we enter a New Year, I wanted to put together an episode focused on how to set goals that will leave you more fulfilled. Instead of setting massive goals, I ask myself simple questions and make strategic changes to my business and life based on my answers. Those strategic changes led to more profit, less stress, and more personal freedom. In this episode, both Andrew and I share a glimpse into our businesses an...
Jan 08, 2019•33 min
The Google Medic update a few months ago caused a big upset for many people in the ecommerce space. Our guest today, Nat Eliason, is an expert in content marketing and SEO, and he shares his insights into what happened, the outcome, and why he thinks Google is smart for the changes they’ve made, even those some of his own clients were impacted. Nat joins us on the podcast for the second time and you won’t want to miss his discussion about why solid, well-written content is still the best way to ...
Jan 01, 2019•58 min
Today, we’ve got an excellent interview with Wharton Professor and entrepreneur Peter Fader. He's a two-time guest. We wanted to bring Peter back on the show because he’s an expert in customer lifetime value and customer centricity. How do you predict lifetime value? What models should we use to predict lifetime value? This is what Peter spent his entire career focusing on. In this episode, Peter is going to talk about the difference between contractual businesses and subscription businesses. He...
Dec 27, 2018•41 min
If You’ve Been Listening To This Show For The Last Few Months, You’ve Heard Us Make Predictions About How To Approach Q4 Advertising. Many of those predictions worked out well. Others, not as much. There were a TON of Facebook bugs this year that came out of nowhere and really fouled people up. Now that we’re through the busiest part of the season, we’re bringing you an episode on BFCM advertising and what we learned. Andrew brought in four top media buyers to give you a detailed Black Friday/Cy...
Dec 18, 2018•33 min
For over 12 years, Jeana LeClerc has been operating two businesses. She’s owned a local spa in Redding, CA and sold skin care products on ArtofSkinCare.com . Her business has grown and changed over the last decade, but her commitment to her customers has not. In the last year and a half, her business has taken off. She has grown from a two-person team to an eight-person team and completely changed the way she operates. Jeana shut down her local spa and doubled down on her online store. After nar...
Dec 11, 2018•41 min
Today’s episode is a little bit different, in a good way. We've had some great questions recently in the Brand Growth Experts Membership. They were so good we decided to answer some of them for you guys who are the listeners. We answer questions including how to attribute Amazon sales, how to weed out inactive email subscribers, what type of an ROI you should expect on your Facebook Ads, and Andrew explains the best way to set up a budget and test Facebook ads. This is a meaty episode. Enjoy! Ep...
Dec 04, 2018•31 min
If Someone Looked Under The Hood Of Your Business, What Would They Find? If you hired someone new today, would they be able to easily access the information they need to get the job done? Or would they be sifting through a clutter of files, or, worse yet, is everything they need to know stored only inside your brain? Our guest today is Tiago Forte, founder of Forte Labs , a company that specializes in productivity. Tiago talks about the importance of building and maintaining a solid knowledge ma...
Nov 27, 2018•46 min
One of the most common questions Andrew gets from his clients is: how do I optimize my Facebook ad account? Today he talks about RCAB-P, his five-step process for optimizing and improving Facebook ads. We'll cover the number one thing you need to do before you start optimizing, and walk through each of the five steps in detail to help you successfully optimize your ad account. Enjoy! Episode Highlights 3:41 The first thing you need to do before you start optimizing your Facebook ad account. 5:13...
Nov 20, 2018•30 min
What if you could make more money in a single day than your business previously made in its entire lifetime? That's what happened for Mark Arruda last August, typically his company's slowest month. Mark, owner and CEO of Constantly Varied Gear, joined us earlier this year to talk about how he uses Facebook Messenger in his business. Today, he's back, and in the eight months since we last had Mark on the show he's continued to ramp up his Messenger marketing and is seeing incredible results. In t...
Nov 13, 2018•45 min
Earlier this week Andrew shared his story, and now we’re turning the tables. Today I talk about how I went from pursuing a career in investment banking to realizing I wanted to become an entrepreneur and eventually starting Ecommerce Influence. Digital marketing has evolved so much over the last decade, especially for ecommerce, and my career has evolved along with it. I’ll share how I built a business I'm excited about while also creating a lifestyle that gives me freedom and flexibility. Enjoy...
Nov 08, 2018•37 min
One of the questions we love asking our guests is: how did you get where you are today? It’s a question our listeners frequently ask Andrew and I too, and in today’s episode, Andrew is going to share his story. Andrew has been working in digital advertising since before the inception of the Facebook News Feed in 2009 and he’s learned a lot along the way. He shares his first experience working in “new media,” tells the story of how Foxwell Digital was born, and talks about what success means to h...
Nov 06, 2018•37 min
Happy fall. Happy Q4. Andrew and I love this time of year. It's when so many of the companies we advise make the majority of their revenue. A lot of you that are listening know how high the stakes are. It looks like things are, as we predicted, even more competitive than last year. But so far, things are going good. We're getting ready for the big show here so we decided to bring in the big guns. Today we’ve brought back Justin Marshall from Adhoc Media to talk about how he’s getting his clients...
Oct 30, 2018•39 min
When you're just starting your business and running it small and lean, it’s easy to implement new projects right away. Right? If you go to a conference and get a new idea, you can go in and execute it. As your business and team scales up, it's no longer possible to implement your ideas immediately. You need to plan and get your team involved. Many businesses get stuck here and never move forward. They feel momentum but can’t take advantage of it because they can’t effectively manage their market...
Oct 23, 2018•25 min
In today’s episode, we explore how Kettle & Fire went from a couple of guys boiling bones in a pot to closing $8 million dollars in Series A. I first met Jack Meredith in January when I hosted a Private Intensive here in Austin for him and his team. He was the first employee at Kettle & Fire, and they’ve been on a rocket ship of growth - mostly fueled by affiliate marketing. For most companies, affiliate marketing starts out as exciting opportunity but ends in disappointment. Not so with...
Oct 16, 2018•43 min
About two weeks ago, my wife and I moved into a 100 year old bungalow here in Austin Texas. When you decide to move into an older house you expect certain things aren’t going to work. Each day you start adding to a checklist of all the things you’re going to need to fix. That’s the easy part. The hard part is getting the right people out to fix what’s broken. In addition to managing my team here at Brand Growth Experts and producing the Ecommerce Influence podcast, I’ve been coordinating electri...
Oct 09, 2018•36 min
About four years ago, Allan Shoemake was Skyping with his daughter and hated how the poor lighting was impacting the video quality. He strapped a couple of LED lights to the side of his phone case and LuMee was born. Two years later, Kim Kardashian West picked LuMee as one of her “selfie secrets” and the company exploded from there. Our guest Jeremy Horowitz is LuMmee’s Ecommerce Manager. He attended my email Intensive last August and then he went on to have a ton of success with email. In today...
Oct 02, 2018•34 min
Today, we’re continuing our theme of “things you should do right now to prepare for Q4”. I’m not going to let you get to the end of October without a plan for the holidays. Not this year. We're going to start early so you can avoid that annual freakout. In this episode, Andrew and I share the key differences between Facebook and Instagram advertising this year and last year. There are a lot of similarities (creating good offers, creative, etc) but we’ve noticed some big changes and in this episo...
Sep 25, 2018•28 min
I have a fascinating episode for you today. This week, Andrew Foxwell sat down with Jason Moser, a senior analyst for the Motley Fool investment research team. You might be wondering why we are interviewing someone who helps people pick stocks for a living. It turns out, Jason's whole job at the Motley Fool is to research and analyze companies in the e-commerce sector and learn how they are innovating. This is a big picture episode and they talk about a whole bunch of things. Andrew and Jason ge...
Sep 18, 2018•41 min
Today’s episode was inspired by a conversation with a colleague about building audiences and stockpiling potential customers for use in Q4. Last year, he said he put $10,000 into audience and list building for Q4. He expected he would be able to use those audiences but he had no idea when or the return on ad spend he would get. He believed if he brought people in, told the brand story and got them in his remarketing and email lists, he'd be able to earn back his investment. Off of that $10,000 i...
Sep 11, 2018•25 min
Today’s guest has a really cool business. He creates beautiful custom designed maps of National Parks, Mountain Ranges and Hydrology of states. And if you’ve ever been in an REI, you’ve probably seen his work featured in all their stores. In today’s conversation, we were able to catch up with Jared Prince and learn how his business has changed over the last year. We brought him on to talk about the sustainable growth he’s built into his business and how he has done it. He shares feedback from 6 ...
Sep 04, 2018•38 min
Have you ever wondered what makes the difference between brands that scale and those who don’t? A couple of months ago, I was asked this question on an interview with Kurt from the Unofficial Shopify Podcast. After re-listening to the episode, I decided to share it with you. Kurt asks great questions and I outline my entire philosophy on growth. It’s especially timely to talk about scaling given the recent sale of MVMT Watches to Movado for $200 million. In this episode, we talk about defining a...
Aug 28, 2018•42 min
Mike Danner is the VP of Digital Marketing for Ancient Nutrition (formerly Dr. Axe) the largest natural health website in the world with over 20M visits a month. Last year, they landed at #35 on the Inc. 500 Fastest Growing Companies in America list and was the #1 fastest growing company in Tennessee in both 2016 and 2017. To top things off, in March of this year they received a $103M investment for a minority share of their business. To say they are “scaling quickly” is an understatement. I had...
Aug 21, 2018•53 min
This is part two of a two part episode on Youtube Advertising for Ecommerce. If you haven’t listened to the first episode in the series, I would start there. If you have listened to the first episode, I hope you enjoy the 2nd part of my conversation with Tom Breeze of Viewability. We get into the details of who should be using Youtube Ads (and who shouldn’t), the difference between advertising on FB and Youtube, a discussion about creative, and a lot more. I call this a 101 episode because I int...
Aug 16, 2018•21 min
For the last few months, I’ve been getting a lot of emails asking about Youtube Advertising. And for good reason. Andrew and I spend a lot of time talking about what’s working on FB and IG and email, but very little time talking about Youtube Ads. It’s not because I’m holding out on you. Frankly, it’s because I don’t know a lot about them. I’ve never run Youtube Ads and have always thought of them as a bit of a black block. To remedy that, I brought a best-in-class guest (Tom Breeze of Viewabili...
Aug 14, 2018•34 min
Intro: If your Facebook and Instagram Ads have been struggling recently, you’re not alone. Performance across Facebook and IG has been down for a number of businesses over the last few months. Wallowing in despair can be therapeutic, but it won’t get you anywhere. When things are going poorly, how do you turn it around? In this episode, Andrew will walk you through what many of his coaching clients have been paying him to do recently...which is to help them get back on track. You’re going to lea...
Aug 09, 2018•26 min
Today's guest is no stranger to spending money on advertising. But as you'll learn, nowadays he's more focused on delivering an amazing customer experience than optimizing his ad spend. Babak Azad is the former SVP of Media & Customer Acquisition at Beachbody. During his time there, his team spent over half a billion dollars in media and acquired over 10 million customers through their website, on Amazon, and over the phone. Those are some big-time numbers. In today's episode, we discuss the...
Aug 02, 2018•39 min
I just completed a successful two-day Private Intensive here in ATX with a client. We floated down the Guadalupe River and even played a little Top Golf, but most importantly made some big improvements to their website. In today’s episode, I want to share a big win we got from those two days so you can replicate it at home. Problem:The client had seen a 10% drop in conversion rate over the last month. The last 9 months were rock solid consistent, so it was very strange. A 10% drop in CR cost the...
Jul 26, 2018•16 min
