Have you ever thought about starting a Kickstarter campaign? Do you wonder how some people seem to have cracked the code on crowdfunding? If so, we’ve got an fantastic episode for you. Jeff Sheldon set a goal to raise $18,000 and ended up with over $430K in pre-orders. In this episode, he unpacks the details of his recent blowout Kickstarter campaign. Jeff shares what it takes to hit a crowdfunding home run and how to avoid some unexpected consequences of Kickstarter success. Enjoy! Episode High...
Aug 28, 2017•33 min
Does it ever seem like there are brands out there who just have it figured out? It's easy to look at other businesses and think "wow, they are crushing it" without realizing the work they put in to get there. Today, we talk about the work. Chris Lynch is a talented entrepreneur out of San Diego who's built a growing lifestyle brand called Everyday California. Life is good. But as he tells us in today's episode, it hasn't always been IPAs and sunny days. He's hustled, he's made mistakes and he's ...
Aug 10, 2017•33 min
Do you struggle to get an ROI on Facebook? You're not alone. In this episode, Jeremy Roberts shares how he's been able to grow his business while operating in the hyper-competitive space of women's clothing. What can you do when all your competitors are venture backed? Jeremy shares what has worked for him. Key Takeaways from the Show The under estimated power of lifecycle marketing How he used direct mail for a massive ROI The mindset shift that let his business grow Links / Resources The Brand...
Jul 21, 2017•34 min
What's going on with Facebook's new analytics dashboard? Is it time to ditch Google Analytics? We'll tell you that and more in this latest episode. This is your unofficial breakdown on how to use Facebook Analytics to help grow your business. Interview Highlights 1:30 The new Facebook analytics package overview 2:05 Why is this topic important to our listeners? 6:00 How many people have the analytics dashboard and who is using it? 7:14 People vs. pixel-based marketing… 10:05 How to make an impac...
Jul 12, 2017•30 min
Have you worked with Influencers to grow your business? Or thought about doing it? This episode spills the beans with a real-life case study on how Blenders Eyewear used "Influencers" to help them grow to mid 7 figures. We cover both the big picture of whether or not you should use influencers, as well as the nitty gritty behind the scenes of how to make it work. Interview Highlights How do you track success? How do you find Influencers? How do you manage the process? How much do Influencers cos...
Jun 22, 2017•38 min
In this weeks episode, we share some of the big discoveries we've made on Facebook. As you know, Facebook changes quickly and this episode is designed to give you a flash briefing on what is currently working for our clients. Key Takeaways from the Show The current value of social proof (a Facebook hack) The Facebook Pixel's increasing IQ Large audiences and how they are changing the way you bid Links / Resources Foxwell Digital (Andrew's website)...
Jun 08, 2017•16 min
If you’ve been a listener to the Ecommerce Influence podcast over the last year, you know our release schedule has been inconsistent, to say the least. My wife and I went on an extended working honeymoon through Asia for about 6 months and during that time recording episodes took a back seat. The good news is that we’re back and I have a bunch of solid episodes coming your way. This is our first episode in quite some time. Tune in to hear where we've been, what we have in store for the new show,...
Jun 06, 2017•9 min
Drew Sanocki of Nerd Marketing joins Austin to discuss some advanced email marketing strategies for your ecommerce brand. We go DEEP with some strategies that are working for 8-figure retailers including specific examples you can copy. We also announce a very unique opportunity – [The 2-Day Brand Growth Implementation Intensive](http://www.brandgrowthexperts.com/intensive/) – a live event unlike anything you’ve attended before, hosted by Drew and Austin. Key Takeaways from the Show The big shift...
Feb 07, 2017•40 min
Want more results? Want to know how to get those better results through your Facebook ads, Instagram ads and other unique ways of retargeting to your audience? Get a detailed step by step look at the process you need to go through to start retargeting for your ecommerce business. We'll show you how to use retargeting as an elegant tool to accomplish different goals at each stage of your sales funnel. Michael is an expert in online ads and walks us through the terminology, how to use them, when t...
Nov 24, 2016•31 min
Need help figuring out how to build your team and then lead that team? You’ll learn how to implement content marketing into your process of actively engineering opportunities for your customers to return to your website in this week’s episode. Today, James Schramko of Superfastbusiness.com joins us as we’re breaking down highly effective traffic and conversion strategies to help you grow your ecommerce business from seven to eight figures and above. James shares his experiences with recurring re...
Nov 10, 2016•43 min
The holiday season marks the height of competition for customer acquisition with the stakes rising as many online retailers rely on this time of year to make up for a lower sales year. In this episode Erik Christiansen, CEO of Just Uno shares critical strategies on how to maximize your sales and prepare you for the holidays. He walks us through why it is important to focus on the concepts you have in place and not stop with one email but walking each customer through your entire sales funnel. It...
Oct 27, 2016•34 min
If you’re spending any money on Facebook, this episode is for you. Andrew Foxwell goes deep into advanced Facebook advertising strategies that are working right now. Key Takeaways from the Show What’s working right now on Facebook? What worked last year but is no longer working? The future of Instagram and how brands can use it Facebook video funnels and how to use them How much you need to spend to learn on Facebook What Facebook and Instagram will look like in 5 years How to create custom audi...
Oct 13, 2016•46 min
What’s holding you back from reaching your goals? Chances are it’s you. John O’Connor know how to help entrepreneurs and executives make major breakthroughs in their life. He shares some of his wisdom with us today. Key Takeaways from the Show How to ACTUALLY get everything you want Foveal vision vs peripheral vision and how to use them to your advantage How to program your own mind in a way that ensures you’re successful Nootropic coffee Structuring your life for success The difference between ...
Sep 29, 2016•51 min
Hear the wisdom corporate escape artist, Buck Rizvi has on growth vs fixed mindset, how to run 25 employees virtually from your own home office and the process of hiring those people. How do you know when to keep moving forward on your current venture or business are you prepared for growth? When is it time to be done? Let go. Sell the business or just walk away? Key Takeaways from the Show Why Buck believes in doing everything to maintain your reputation online How he’s started multiple mulit-m...
Sep 08, 2016•47 min
Want to learn how to grow an email list by 40,000-60,000 ever month and convert a percentage into happy paying customers? A simple drip campaign heavy on content with an offer to educate the user online adding value consistently can give you an idea of how much money you will make each month based on the amount of emails acquired. Sound simple enough? Hear the journey how Logan and his co-founding partner of Wine Awesomeness started the journey two years ago being a two-man show to 15 – 20 emplo...
Aug 25, 2016•52 min
Ezra Firestone owns several seven-and eight-figure businesses. He shares his secret to dominating multiple markets, how to (instantly) upgrade your customers, and why you should never sacrifice your lifestyle. Key Takeaways from the Show How to Implement Upselling Difference between Upselling, Down-selling and Cross-selling How you can use the above tactics to boost sales in your business 1 – Click Post Purchase Emails We go over Integrative Social Commerce and how it will change your online e-c...
May 19, 2016•46 min
107: ANALYTICS WITH YEHOSHUA COREN Google Analytics ninja Yehoshua Coren is a master of both implementation and analysis, and discusses how to develop good Google Analytics habits in order to find actionable insights for your eCommerce business. Why pay attention to Google Analytics? Yehoshua points out that an eCommerce business owner can’t afford to not pay attention to Google Analytics, as it helps companies to think strategically about their goals, get good data to work with, and then dig in...
May 05, 2016•44 min
106: BUILDING A BUSINESS WITH ANDREW YOUDERIAN How do you go from being a product seller to a true business owner? Andrew Youderian has some insights to share from his own eight-year journey in the eCommerce world. Andrew is the owner of eCommerce site RightChannelRadios.com and also runs eCommerceFuel.com, a private community for independent store owners. Today we’re talking to Andrew about how to shift your mindset in order to grow a business and how to build a team you can count on, even in y...
Apr 28, 2016•44 min
105: WHAT FAMOUS COPYWRITERS DON’T WANT YOU TO KNOW ABOUT WRITING COPY Most high-paid copywriters don’t want you to believe you can write copy that sells. Not Joanna Wiebe. Joanna is a 2 time guest of the podcast and the co-founder and copywriter at Copyhackers, a company that helps you use copy to to boost your conversions while enhancing your brand, even if you don’t like writing or you’re scared of the blank white page. She’s also currently building a company called Airstory which is a note t...
Apr 14, 2016•52 min
HOW $100 MILLION DOLLAR COMPANIES ARE BORN Posted by Austin Brawner on April 10, 2016 TheCHIVE is an international success story, but it wasn’t always that way. Here’s the story of how Leo Resig and his friends grew a celebrity gossip site into a $100 million dollar business. Leo is the CEO at theCHIVE and works behind the scenes or as his brother John calls him, he’s the Oz at theChive. He built the stadium and let’s everyone else perform. Key Takeaways from the Show What it’s like to sell 50,0...
Apr 10, 2016•1 hr
“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.” – W. Edwards Deming Today we’re going to be continuing our 3 part series on email marketing for ecommerce. This episode is going to focus on maximizing profit through generating repeat sales. If you haven’t listened to the first two episodes I’d recommend you start there. The Silent Power of Email Marketing Part 1: Generating Leads The Silent Power of Email Mark...
Jan 14, 2016•16 min
102: THE SILENT POWER OF EMAIL MARKETING PT. 2 Posted by Austin Brawner on January 9, 2016 Having a large email list is great. You know what’s even better? A large customer list. In this episode I’ll show you how. Today we’re going to be continuing our 3 part series on email marketing for ecommerce. If you haven’t listened to the first episode I’d recommend you start there. The Silent Power of Email Marketing Part 1: Generating Leads This episode is going to focus on activating subscribers. If y...
Jan 10, 2016•20 min
We're diving into email marketing this month, a topic that we all know we should focus on but rarely do. You might have seen this but we recently sent out a survey and this was by far what you all wanted to learn more about so we're going to do a short series talking all about this over the next weeks (make sure to join the email list to stay up to date). We'll talk about the 3 buckets of email marketing (prospects, subscribers, and customers) and how you should approach each segment. Can't figu...
Dec 03, 2015•23 min
We can talk about & analyze business all we want on this show, but at the end of the day the force of life is the drive for fulfillment; so start something that matters. This episode is a celebration of our 100th episode together and we thought it was a perfect time to discuss how we were able to find and start something that mattered deeply to us, and how you can, too. In this episode we open up about our process for finding and starting something that matters, the insights we've gained sin...
Nov 19, 2015•36 min
Whether you're an experienced ecommerce store owner, or just getting started, knowing how to choose the best ecommerce platform for your business is crucial to your success. When it comes to choosing a platform to build any business on, the best companies, like MVMT Watches, Heist, and Mizzen + Main, choose a platform based on what's best for them 5 years from now, not what's best today. And if you're looking to start, or grow, an ecommerce business then making sure you have the right platform f...
Nov 12, 2015•48 min
It's not everyday that you can get advice for growing your ecommece business from someone who has built and sold a $20MM per year store by the age of 22. But in this episode, that's exactly what we get. Mike Zhang is the original founder of Airsoft Megastore, an ecommerce site that was said to be generating $20MM in revenue per year at the time of it's sale in 2012. What started off as a small eBay project for Mike ended up turning into a full-fledged ecommerce business, one that has garnered hi...
Nov 05, 2015•42 min
Are you tired of the chasing down one-time transactions? Do you want more predictable revenue? Then a subscription ecommerce model might be what you need. Just because you sell sunglasses or messenger bags or some other kind of apparel doesn't mean a subscription ecommerce model won't work for your business. In fact, it's quite likely that it will work for you...once you make a small mindset shift. This is a special episode for us as it brings us back to our humble beginnings. Both of us planted...
Oct 29, 2015•43 min
How would it feel to go from working 14 hours per day 6 days a week to working 6 hours per day and not working Fridays? Working with a virtual staff can make that promised-land a reality. If a self-proclaimed "micro-managing, pain in the butt boss" can do it, then so can you. Virtual staffing is no longer considered a new concept thanks to Tim Ferriss's 2007 book "The Four-Hour Workweek", but knowing how to hire, train, and manage a fully functioning and efficient virtual staff seems like a new ...
Oct 22, 2015•46 min
You might not be the right type of person to start an ecommerce business from scratch, so maybe you should buy an ecommerce business instead. The amount of time, energy, money and sacrifice it takes to build a business from the ground up can be exhausting (we know first hand), so why not skip all of that and buy an ecommerce business that is already established? To be honest, we never really considered the benefits of buying an already established business, but after talking with David Newell of...
Oct 15, 2015•46 min
It's been about a year and a half since since we started the podcast and countless experts have joined the show to provide us with incredible insights into building a successful ecommerce business. The question is, which ones should you be focusing on? We thought it would be the perfect time take the thousands of ideas, tips, and tricks we've learned and flesh out the top 7 things we've learned about building a successful ecommerce business so that you can focus on the most important things now,...
Oct 08, 2015•32 min
