In this episode we discuss what a CDP (Customer Data Platform) is, why you need one and how to pick the right one for your business!
Jason is the first guest on Episode 1 of the new Grinteq Podcast (check them out on YouTube) with amazing hosts Nick Kaeshko & 🍷 Valentin Kuznetcov!- 00:00 Let's start 08:49 E-commerce has taken off. How does this growth affect small, medium, large, enterprise-level businesses online? 19:07 Could the whole sudden surge in demand be something similar to a bubble? 23:31 The biometric e-commerce. What can we expect out of it in the next few years? 37:33 How does AR build a bridge between online an...
This episode was prompted by a controversial post Jason made on LinkedIn where he asserted that most merchants simply do not need a Headless Commerce solution and that it's just a popular buzzword for 2020. Nihad holds much the same view, commented on the post and agreed to be on the pod to discuss this topic further with Jason and here we are. Nihad is a Managing Partner at Woolman, the biggest Shopify Plus agency in Europe. Thanks for your insights Nihad!
Product Information Management (PIM) platforms are getting more and more attention as a critical part of a modern commerce stack. Brands are starting to realise the incredible volume and complexity of enriched product data required to feed optimized catalogs to the myriad sales and marketing channels available today. That’s where a Product Information Management (PIM) platform comes into play. In this episode we discuss 3 things you should be looking for in your next PIM platform!
Google dominated web search by building a better search engine. But they’ve stopped innovating in the last few years as their monopoly status has eliminated the need to stay ahead of anyone else in the space. Here’s what I think they should do... :-)
Ever wondered who you should be connecting with on LinkedIn? In this episode Jason shares his top tips to help you identify your ideal LinkedIn connections!
Be careful what you wish for. How you get your way matters much more than whether you get your way or not. In this episode Jason shares two real life stories that show just how important relationships are in work and life.
In this episode we cover off the top eCommerce, Omni-Channel and New Retail trends worth paying attention to in 2020. We discuss the needle moving challenges and opportunities retailers will face & embrace as we enter the new decade. Buckle up - this will be fun!
I’ve been fortunate to be exposed to a lot of discussion about Artificial Intelligence (AI) over the last few years. I’m also pretty close to the technology due to the industry I work in. However I’ve noticed some missing pieces to the AI discourse and I cover those and my thoughts in this episode.
eCommerce Conferences are missing out on some of the top content and speakers available. Here’s why and how they can fix it - and why they should.
Often times being a good human goes out the window when we’re under stress but it’s then than our values are most important. They should be the bedrock of who we are.
We all understand internet bandwidth - but what about personal bandwidth?
In this episode I cover off the what I consider to be the biggest threats to TikTok’s continued growth and popularity.
Our hardest challenges come before our biggest successes!
I discuss the new podcast format and my latest learnings. Going to get back into the podcast hard now!
In this Podcast episode, Jason is speaking on a panel at the Online Retailer NZ Conference 2018. This was held FRIDAY 9 MARCH | GRAND MILLENIUM, AUCKLAND, New Zealand. This panel is all about Amazon and wider marketplace strategy for businesses. A lot of organisations are terrified of Amazon but with the right strategy you cannot only survive but thrive on Amazon and other marketplaces such as eBay, Catch Marketplace, TMall and TradeMe.
In this episode, we cover how to select the right ERP and how ERP plays a crucial role in both digital transformation and omnichannel commerce. ERP is heartbeat of medium/large scale enterprises and it's a make or break decision for many organisations. |Jason brings his many years of experience with commerce systems to the discussion and helps set you up to make the best choice for your business. |# TIMESTAMPS |0:45 - Jason's Back & The Morning Hustle! | 2:20 - What is ERP & why is it so importa...
In this episode in the Digital Transformation mini-series, Jason discusses the pro's and cons of various omni-channel email marketing, eDM and marketing automation platforms. He also explains how these should fit within the wider context of your commerce and omni-channel stack.# TIMESTAMPS1:00 - eDM Defined3:05 - MailChimp3:40 - Segmentation7:30 - Advanced Enterprise eDM & Marketing Automation Platforms8:35 - eDM Platform Integrations9:40 - Email ROI# LINKSMusic:https://soundcloud.com/ybmuzik/th...
This is episode 2 in the Digital Transformation Mini-Series of At the Coalface. In this episode, we talk POS (Point of Sale) systems and how to select the right one for your business. We also cover the gotchas and key considerations relating to POS within the broader context of business wide digital transformation. Enjoy! | # TIMESTAMPS | 1:20 - POS - what's that? |3:40 - Key POS Selection Criteria - Integration Capability |7:30 - The POS Experience - Payment Systems etc. |8:35 - POS Systems and...
In this episode Jason gets into the specifics of how to start down a path of digital transformation. From assessing existing systems & processes, to stakeholder interviews and technology search and select, Jason dives deep into how to set yourself up for success.| # TIMESTAMPS| 1:40 - The Goals of Digital Transformation| 3:10 - Existing Systems Assessment| 5:00 - Stakeholder Interviews| 6:50 - Automation & the Red Flag of Paper| 8:50 - Can We Optimise?| 10:00 - Constant Improvement & the Journey...
# THIS EPISODE |Always wondered how the big boys like Amazon ensure their prices are always competitive? |In this episode, Jason discusses the future of eCommerce pricing models and technology: dynamic pricing. This allows eCommerce businesses to adapt in near real time to market volatility to ensure they remain competitive from a pricing perspective. This allows them to maximise profits without over, or under discounting. | # TIMESTAMPS |2:00 - Automated Pricing Optimisation |4:30 - Rule Based ...
Want to get more out of LinkedIn? Of coure you do! If you want to become a LinkedIn power user this episode is for you. ----------------------------- # TIMESTAMPS 2:30 - Platform Basics | 3:30 - Connecting on LinkedIn | 4:35 - Missing Out | 7:05 - Brand Pages | 8:55 - Evergreen Content | 10:00 - Profile Use/Editing | 11:20 - LinkedIn Recommendations | 14:30 - 'Who's Viewed My Profile' |
Live Streaming started to take off in 2016. For 2017 expect it to be where your audience spends a lot of its time consuming content. Live is raw and authentic. It doesn't require post production and for those capable of it, it sets your content apart from the highly polished content being spread across social media.In short - live content stands out better among all the social media noise. The upshot is the major platforms favour this content in terms of organic reach too. Win-win!In this episod...
In this episode we have Peter Ratcliffe on the show. Peter is a longstanding digital expert and Head of Digital for Retail Apparel Group in Australia. He manages omni-channel operations for RAG and offers his advice on how to organise digital teams and drive digital transformation within organisations.Peter won the Trailblazer award from Magento at Magento Live in late 2016 in recognition of his contribution to eCommerce innovation & leadership.# TIMESTAMPS1:20 - Background in IT3:00 - Digital T...
In this episode we discuss the recent investment of 250M dollars made in Magento by a Chinese venture capital fund. What does this mean for you if you run Magento now or are considering it? What does this mean for the eCommerce ecosystem in general and what will Magento use the funds for? These and other questions answered in episode 50 of At the Coalface.# TIMESTAMPS2:35 - Drinking the Kool-Aid3:40 - eComm Platforms and the Ecosystem5:20 - The Great Firewall of China6:30 - Self Hosted and Local...
In this episode Jason walks through the challenges and opportunities of making the jump from B2B to B2C. Many B2B business see the margins of retail as easy pickings but all is not as it seems...Whether you're a B2B business looking to go B2C or a reseller concerned about competition from your suppliers, this episode will help you understand what's coming and prepare for it.
In this episode Jason walks you through the process of creating your own Podcast! He covers off the latest tools and tips to get you up and running FAST. It's the recent experiences setting up the At the Coalface Podcast that Jason draws from for this episode.# TIMESTAMPS1:00 - Plans for 20171:40 - Change to At the Coalface3:15 - Facebook Live Video on Podcasts4:50 - Preparing Content6:10 - Podcast Hosting8:22 - MP3 File Conversion9:10 - Meta Tagging Your Files13:05 - Lodging the Podcast with iT...
