E77: If you’re not factoring in ‘Cost to Service’, your CLV will NEVER be accurate - At the Coalface Podcast - April 2nd, 2021 - podcast episode cover

E77: If you’re not factoring in ‘Cost to Service’, your CLV will NEVER be accurate - At the Coalface Podcast - April 2nd, 2021

Apr 02, 202124 min
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Episode description

Why you MUST track and include ‘cost to service’ as part of your CLV calculations for them to be accurate.
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E77: If you’re not factoring in ‘Cost to Service’, your CLV will NEVER be accurate - At the Coalface Podcast - April 2nd, 2021 | THE ECOMMERCE EDGE Podcast with Jason Greenwood - Listen or read transcript on Metacast