E482:📦COMPARED & CONTRASTED: B2B VS B2C VS DTC ECOMMERCE | GRAHAM LUBIE - WASSERMAN DIGITAL | B2B COMMERCE CORNER #89 | THE ECOMMERCE EDGE Podcast

📦Graham (⁠⁠⁠⁠https://www.linkedin.com/in/grahamlubie) is the VP Digital at Wasserman Digital - ⁠⁠https://digital.teamwass.com

📦Wasserman is a global, full service creative, brand, marketing, eCommerce and digital agency super group

📦Wasserman is comprised of 8 'Service Teams' (Business Units), all operating under the Wasserman parent

📦Wasserman’s reach spans 6 continents and 28 countries, operating in more than 68 cities across the world

📦In this episode, Jason & Graham discuss some of the key differences between digital sales channels and how B2B is unique among them as a growth and digital transformation opportunity

Enjoy!