E435:🎙️HOW A HEADLESS CMS ELEVATES THE ECOMMERCE CUSTOMER EXPERIENCE | SIMEN SVALE SKOGSRUD - SANITY | THE ECOMMERCE EDGE Podcast

💡Simen (https://www.linkedin.com/in/simenss) is the Co-Founder & CTO of Sanity - https://www.sanity.io

💡Case Study Video - Sanity + Shopify: https://www.youtube.com/watch?v=F6RJykDnJ8U

💡Sanity is a Headless CMS platform with a deep focus on eCommerce integrations and content solutions

💡Sanity helps eCommerce brands separate their content management processes, workflows and tooling from their eCommerce catalog and sales engine

💡This separation allows content specialists and creatives work inside a platform tailor made for them while the display end experience of this content can be delivered across any channel or platform the brand requires with total consistency

💡In this episode, Jason & Simen discuss how a headless CMS approach can help brands do almost everything relates to content and product data better, in service of a highly personalized and brand specific customer experience

Enjoy!