E428:📦WHAT IT TAKES TO SUCCEED WITH B2B ECOMMERCE IN THE LIFE SCIENCES SPACE! | EVIHN VASZILY - ILLUMINA | B2B COMMERCE CORNER #71 | THE ECOMMERCE EDGE Podcast

📦Evihn (https://www.linkedin.com/in/evihnv) is the Global Manager, Omni-Channel Marketing for Illumina - https://www.illumina.com

📦Illumina is a global genomics and human health leader innovating the future of precision health

📦Illumina develops DNA sequencing and array-based life sciences technologies to enable boundless research discovery and personalized health

📦Illumina products help pioneer advances in oncology, genetic and infectious diseases, reproductive health, and beyond

📦In this episode, Jason & Evihn discuss some of the unique complexities of operating a B2B eCommerce function in the Life Sciences world and how Illumina is innovating here just as much as with the products they sell

Enjoy!