E413:📦WHY EXCELLENT UI/UX MATTERS IN B2B ECOMMERCE | SAUMYA GOEL & ALEXANDRA OLSSON - RHYMECOMMERCE | B2B COMMERCE CORNER #66 | THE ECOMMERCE EDGE Podcast

📦Saumya (https://www.linkedin.com/in/saumya-goel-91a02841) & Alexandra (https://www.linkedin.com/in/alexandra-olsson-ux) are the Co-Founders Of RhymeCommerce - ⁠https://www.rhymecommerce.com⁠

📦Rhyme is a specialist, boutique agency focused exclusively on UI/UX for B2B eCommerce

📦Rhyme got its start designing and building templates for a B2B eCommerce platform vendor

📦The Rhyme team soon realized there was a huge opportunity to broaden their reach and start designing unique and differentiated web experiences for B2B sellers

📦In this episode Jason, Saumya & Alexandra discuss how UI/UX are often an afterthought in the B2B eCommerce world and why that's a HUGE mistake and often leads to big money being left on the table by B2B sellers

Enjoy!