🎙️E269: BRINGING AR ENABLED RETAIL PACKAGING & CUSTOMER EXPERIENCES TO MANUFACTURERS - DAVE CHAFFEY, IMMERTIA - THE ECOMMERCE EDGE Podcast
Sep 15, 2023•44 min
Episode description
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- Dave is the Co-Founder & Director of Immertia - https://immertia.io
- Immertia is an Augmented Reality consumer engagement platform for product manufacturers, with a specialist focus on FMCG
- Immertia is a ground-breaking business system that puts purposeful, commercial AR within reach of business
- Immertia offers: Simple product scanning, instant label recognition without custom packaging, dynamic content linking, instantly available across all SKU's, deep tracking & data reporting/analytics
- Think of Immertia as AR meets automated Chatbot technology
- In this episode, Jason & Dave discuss the evolution of AR for manufacturers and how brands can create engaging AR touchpoints all along the customer journey lifecycle
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