E220: 📦B2B Commerce Corner #4 | B2B eCommerce for the Automotive OEM & Heavy Equipment Industries - Kris Harrington, GenAlpha & Equip360 | 24 May 2023

Kris is the Co-Founder and CEO of GenAlpha - https://www.genalpha.com GenAlpha has built a B2B eCommerce platform called Equip360 and it is specifically designed to serve the Automotive and Heavy Equipment OEM verticals Kris is a long time B2B commerce expert, having worked in this space for over 20 years In this episode, Jason & Kris discuss the importance of industry specific B2B eCommerce platforms and functionality and how GenAlpha uniquely services the Automotive & Heavy Equipment verticals