E178: SEO is Dead - Long Live SEO! - w/ Jono Alderson, Yoast - At the Coalface Podcast - 15 December 2022

Jono is the Head of SEO at Yoast - https://yoast.com Yoast is the original SEO plugin for Wordpress Yoast is one of the most respected names in SEO technology and they now have SEO plugins, tools and services for other platforms like Shopify too Yoast helps marketers and brand owners ensure their web sites are SEO optimised from the ground up Yoast also keeps them fully informed as Search Engine algorithms evolve and how to adapt to stay on top of the results The potential demise of SEO has been talked about for many years but Yoast has remained at the forefront of this industry throughout In this episode, Jason and Jono discuss all things SEO & eCommerce and why he thinks SEO is here to stay for the long term as a core part of an optimised customer experience