Have trouble knowing where to start with ads? You're not alone. Many ecommerce business owners just like you just launch something and hope for the best. And when it doesn't work, they have no idea what to fix. There are actually 4 components that make an ad really great. In this episode, I'm explaining each of the elements: -Your offer and how you position it. -The audience and taking their temperature. (Cold, warm, or hot?) -Your actual ads: copy and creatives. -Your workflow, including the me...
Mar 21, 2022•25 min
Facebook Ads are an essential element of your business’ success. But creating ads that convert may be causing you significant stress and frustration. In this episode, Facebook Ads expert & Getads.co owner, Luis Camacho, breaks down the ad creatives that are hot right now, getting video and animated ads right, the elements of a great ad, and the cringe-worthy mistakes people are making. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rat...
Mar 14, 2022•52 min
A lot is changing in the Facebook Ads world. One of those things being the effectiveness of Facebook Lead Ads. Even as an ecommerce business, you should be running ads to grow your email list every day. In this episode, Facebook Ads expert & ecommerce business owner, Zach Spuckler, breaks down WHY you need to be running lead ads, results you can expect, how to set them up, and elements of top-performing campaigns that explode your email list. Follow Zach on Instagram . Follow Josh on Instagr...
Mar 07, 2022•53 min
Two of the most powerful and predictable marketing strategies you need are paid advertising and email marketing. Inspired by a client of ours who generates $500k+ per month from these two marketing mediums, I break down 3 steps in this episode that will help you begin leveraging ads and email to grow your business.. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com , We'll Se...
Feb 28, 2022•18 min•Season 1Ep. 13
The #1 reason small businesses fail (according to Forbes) is poor money management. Between inventory purchases, software costs, staffing, marketing, and rent, most ecommerce business owners struggle to have enough cash to pay themselves and taxes. In this episode, top Profit First Professional and author of the book, "Profit First For Ecommerce Sellers", Cyndi Thomason, breaks down why you need to change the way you think about money & the "Profit First" system for cash management. By imple...
Feb 21, 2022•44 min•Season 1Ep. 12
Do you remember the feeling you had the first time you took the leap of faith into your business? When you took "the plunge" into your dream. If you're like me, you probably had butterflies and the future looked bright. But one, two, five, or ten years down the line, you find that instead of your business revolving around your life, your LIFE begins revolving around your business. Your evenings, weekends, and vacations quickly fill with backlogged work, deadlines, and fires that need put out. It...
Feb 14, 2022•28 min
The strategies that will really grow your business are high-impact and low-resource. That's why I love conversion rate optimization . Because there are small tweaks you can make that create BIG impact on your overall bottom line. In this episode of The Ecommerce Alley Podcast, I'm going to give you 7 Simple Things You Can Do To Boost Your Website Conversion Rate . These strategies aren't complicated and most can be accomplished in less than 15 minutes. Follow me on Instagram @joshcoffy or on Tik...
Feb 07, 2022•31 min
You're running paid ads and that's great. But are you running them to the right products? You need to know because it has a huge impact on your bottom line. (Like, make-or-break impact!) In this episode, I'll teach you How To Identify Highly Scalable Products For Your Ads. I'll cover three main areas that you need to understand to help your ads to be effective and your business to thrive. Here's what's on tap: - Not all products are created equal when it comes to paid advertising. Running ads to...
Jan 31, 2022•27 min
If you operate an ecommerce business, there are three campaigns you should be running at all times in order to produce a consistent flow of new customers & leads. These campaigns are platform agnostic – so make sure you’re running them on all platforms. Follow me on Instagram @joshcoffy or on TikTok @joshcoffy ! Join The Ecommerce Alley Facebook Group ! Get the show notes at alleypodcast.com ! -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Ho...
Jan 24, 2022•22 min
A new year means a new opportunity to focus on the right things in your business that will break through previous revenue ceilings. In this episode of The Ecommerce Alley Podcast, I show you 5 things that you can do to make 2022 the most profitable year you've ever had. Follow me on Instagram @joshcoffy or on TikTok @joshcoffy ! Get the show notes at alleypodcast.com ! -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image O...
Jan 17, 2022•39 min
80-90% of new ecommerce businesses fail within the first year. That's a scary statistic that drives home the fact that successful businesses don't happen by accident. There are five major pitfalls ecommerce business owners find themselves falling subject to. In this episode of The Ecommerce Alley Podcast, I break down the 5 reasons that most ecommerce businesses fail from our experience and how to avoid them. Follow me on Instagram @joshcoffy or on TikTok @joshcoffy ! Get the show notes at alley...
Jan 10, 2022•34 min
Paid traffic is the most predictable way to grow your business. In this episode, I break down the 3 types of traffic, advertising economics, and the 3 types of ad campaigns you should be running 24/7. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com , We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Ov...
Jan 03, 2022•38 min
Most businesses suck at growing their email list or only add 2-5 people per day with things like pop-ups, "spin the wheels", and cart abandonments. . But email has a 45-to-1 return on investment (ROI) and has historically outperformed most marketing strategies for the last 10+ years. So... how do you start acquiring new subscribers that are interested in your products? With giveaways campaigns. Using our "Giveaway Launchpad" method, you can add 50, 300, or 500+ emails PER DAY as an ecommerce bus...
Dec 27, 2021•42 min
In this action-packed episode, entrepreneur & investor, John Saunders, shares what it takes to build a website that not only helps build a powerful brand , but drives consistent store sales. He’ll tell you the 5 key elements to the perfect website, as well as major mistakes to avoid. John has been a long-time friend of mine and when it comes to design, there isn’t somebody more qualified to teach it. Connect with him & his companies as well. You won’t regret it. https://www.instagram.com...
Dec 20, 2021•40 min
Profit is the oxygen for your business. This is why I don’t believe in doing marketing efforts that aren’t focused on growing profits. In this episode, Josh breaks down the 3 rules of profitable marketing that, if followed, will ensure you continue to scale your business without losing money. These are the 3 rules that we apply against the Marketing Operating System (MOS) at all times. If you haven’t yet listened to episode #1 (You Need A Marketing Operating System), then make sure you do that f...
Dec 13, 2021•35 min
Just like a computer has an operating system (OS), your business needs a marketing operating system (MOS). In this video, you'll learn about the 3 levels of the Marketing Operating System and the 5-minute evaluation to quickly identify marketing bottlenecks that are slowing your revenue growth. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com , We'll Send You A $10 Amazon Gi...
Dec 06, 2021•27 min
Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast will provide strategic insights on how to grow your team, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and ideas that can’t be found anywhere else – but in The Alley. Join the exclusive Ecommerce Alley Facebook group by visiting alleypodcast.com . -=-=-=-=-=-=-=-=-=-=-=-...
Dec 01, 2021•3 min0
