Let's talk about growth. - podcast episode cover

Let's talk about growth.

Nov 10, 20222 minEp. 4
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Episode description

Growth potential, or “scalability” is important to think through. You don’t want to design a system for 5 million users, if you’re likely to only get 5 thousand in the first year. But… you also don’t want to design a system for 5 thousand users if you’re likely to hit 5 million soon.

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Transcript

Hey, and welcome back to our series on EC's methodology. Last time. We encouraged you to start by getting a domain. Today, we're going to cover growth. Growth potential or scalability is important to think through. You don't want to design a system for 5 million users. If you're only going to get 5,000 in your first year. But you also don't want to design a system for 5,000 users. If you're likely to get 5 million. Pretty much everyone we've worked with targets growth of some sort on some level.

Sometimes that's more users. Sometimes it's more data, sometimes it's revenue. And sometimes it's just the growth that their users experience by using their product. Usually on some level growth correlates with complexity and cost. Before you make any decisions about how you're going to build your app. You'll want to start mapping out your user acquisition strategies so that you can start figuring out a realistic growth curve.

You don't want to end up building out $20,000 a month infrastructure for 500 users doing basic stuff. It is really easy to fall into a trap of over-engineering the system. Conversely though, you don't want to spin up a $5 server. That's going to crash as soon as you get 10,000 guaranteed users that are coming from another part of your business. It's easy to fall into that sort of cost reduction trap that leads to frantic and frankly, expensive fixes.

As with most things, there's a balance to be struck and you just need to think it through and map it out before you get going. We'd love to learn more about how you plan for scale and growth in your projects. Let us know. And follow us. If you want to keep up with this series, we have a lot more, we're going to share with you. We're also constantly updating this process. As we learn more from ourselves, our partners and our community.

If you think that we could work together, we'd love to partner with you and help you out with your future projects. Thanks and see you next time.

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