The Dumb Guy's Guide To Sales Enablement - podcast cover

The Dumb Guy's Guide To Sales Enablement

Love, Enablementbit.ly
Discover how to keep sales enablement simple and effective. Grow your influence within your company to set your sales enablement initiatives up for success. Measure what is important to provide valuable data to your executive team. Most importantly, stop being an order taker and become a valued strategic partner. If you are just starting out in sales enablement, or your small company is trying to formalize a sales enablement team for the first time, this is for you.
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Acton Items For Sales Enablement April 2025: Brought to you by the "Love Enablement" Newsletter

Are your deals stalling and budgets frozen? Is economic uncertainty throwing punches at your sales pipeline? Then you need to hear this! Well Sales Enablement folks listen up: This podcast episode dives into the crucial strategies sales teams must adopt right now to not just survive, but thrive in today's unpredictable climate. Learn how to move beyond outdated tactics, understand your nervous buyers, defend value over discounts, and build a sales engine that adapts faster than the economy shift...

Apr 06, 20257 min

The 1 Framework To Teach Your Sales Managers

In this episode, we dive into the transformative power of one-on-one meetings. Often reduced to mundane pipeline reviews, these meetings have the potential to be powerful coaching sessions that foster growth and development in your team. Join us as we explore the subtle art of questioning, revealing how the right questions can unlock honest and transformative conversations. We’ll tackle the common pushbacks and provide practical solutions for separating pipeline discussions from coaching convers...

Jun 01, 202410 min

Using Impact Sprints to Turbocharge Behavior Change In Sales Training.

This week ⁠Dan Smith⁠, Chief Learning Officer at ⁠Winning by Design⁠ introduced us to Impact Sprints. A new format of sales training they are implementing which supercharges behavior change through the use of frontline sales managers. He also shared with us his Coaching Maturity Model and how to identify where your team is at. Music in this episode: Artist: Cosmonkey Title: So Close

May 25, 20249 min

Demystifying Sales Enablement KPIs & ROI

In this episode, we tackle the biggest mistake in sales enablement: focusing on the wrong metrics and KPIs. Discover what really matters and get insights into what CSOs care about most. Tune in for practical advice and a fresh take on driving real results in enablement. #salesenablement #salestraining #sales jjpod

May 18, 20245 min

Measuring ROI of Sales Enablement Is Not Universal

Today we discuss how to measure the ROI of Sales Enablement for your business and your company. The idea of having a standardized version of success when it comes to sales enablement is the worst way to think about proving ROI. Listen to this episode to understand how to make it unique to your business and the stakeholders that sign your checks. Want to get the best insights on Sales Enablement? Subscribe to the ❤️, Enablement Newsletter. Each week, hundreds of sales enablement professionals get...

May 11, 20245 min

Use #AI Effectively In Sales Enablement Today

This week's episode is brought to you by GTM AI Academy. Sign up for their Enablement AI Powered course bundle using the code PODCAST30 and receive 30% off of your course bundle. In this episode we share the best way to think about how to incorporate #AI into your enablement workflow. The types of tasks that are best suited for moving the needle. Grab a copy of the book: Co-Intelligence: Living and Working with AI by Ethan Mollick ---- Join hundreds of your most successful enablement peers who r...

May 04, 20245 min

Holding The Bag: Past Selling Experience?

In this podcast episode, we explore the debate on whether past sales experience is necessary for success in enablement. We draw parallels from professional sports and filmmaking to discuss examples of individuals who achieved legendary success without having significant experience in their respective fields. We discuss the various skills and expertise that enablement professionals must possess and how selling experience is not the only indicator of success in enablement. Ultimately, we argue tha...

Apr 20, 20244 min

Sales Execs Get This Wrong

In today's episode you will hear the biggest mistake that Sales Executives and C-Suite team members make when they are developing the enablement function for their companies. We discuss hiring your first sales enablement team member and how to have a conversation with executives on how to develop the Sales Enablement function properly. From the beginning. Your most successful peers are reading the "Love, Enablement" newsletter each week. To have it delivered to you directly, you can sign up here...

Apr 13, 20245 min

Deliberate Practice In Sales

Discover how "deliberate practice" will change the way your sales team skills faster, and 5 ways your sales enablement team can implement practice into their "daily practice". For more on Sales Enablement, join the "love, enablement" newsletter! Find us on Youtube

Apr 06, 20246 min

How Make Forgetting Useful In Sales Enablement

In this episode we discuss why forgetting is important when you are working with your team in #salesenablement, and the role it takes in skill building. Join other successful sales enablement professionals each month at the Enablement Insiders live call: https://bit.ly/Join-EI

Feb 28, 20246 min

Training Is The Most Overused Lever In Sales Enablement

In this episode we explore other ways to respond when a "training request comes in, and why training should not be your first go to enablement. Join other successful sales enablement professionals each month at the Enablement Insiders live call: https://bit.ly/Join-EI

Feb 26, 20245 min

How To Thrive In Sales Enablement As A Team Of One

In this episode we discuss how to thrive as a one person sales enablement team inside your organization. Remember, even though it seems like it, you're not alone. You have more resources than you think you do. Want to join a group of amazing sales enablement professionals who meet monthly to grow, overcome challenges and workshop new tools? Check out The Enablement Insiders and join us today.

Feb 23, 20245 min

5 Reasons Why Buyer Personas Are Important In Sales Enablement

In this episode, we're getting into how creating buyer personas can really up your sales game. We'll show you how knowing the nitty-gritty about your customers can change the way you sell, from getting your message just right to making sure your sales tactics are on point.

Feb 22, 20246 min

Avoid The "I Think" Hurricane In Sales Enablement

This episode of "The Dumb Guy's Guide to Sales Enablement" focuses on the transformative power of diagnostic techniques in navigating the complexities of sales enablement and evading the detrimental "I Think Hurricane." It highlights the necessity of replacing assumptions with evidence-based strategies, leveraging data-driven insights, fostering open communication, and staying updated with market trends to accurately diagnose and address sales team needs.

Feb 22, 20244 min

How to be successful in your first 6 months of sales enablement

In this episode, we will share which projects you should tackle first as a new sales enablement person in a small company that has not had a formalized sales enablement program before. Support this podcast by sharing it with friends or colleagues who would get value from hearing it. Want to connect with us directly on Linkedin ? Or get more articles here !

Dec 04, 20227 minSeason 1Ep. 4

How to CLEAR-ly define a good sales enablement Role

In this episode, you will discover how to determine what a good sales enablement role is beyond reading a job description. Asking the right questions during the interview process is key to understanding if the company actually has its shit together. Connect with me on Linkedin and tell me what you thought about today's episode. Discover more articles and insights about enablement HERE ....

Dec 03, 20224 minSeason 1Ep. 3

Which Sales Enablement Jobs To Avoid!

Hear how to avoid sales enablement jobs that will kill you, and keep you from being successful at an organization. You will also hear about how to CLEARly make a decision based on the information you gather during the interview process.

Nov 26, 20222 min

How to keep your sales enablement simple and effective.

In this episode discover how to strip sales enablement down to the bare bones and stay on track. If you are just starting out in sales enablement, or you are a company trying to formalize a sales enablement team, this is for you.

Nov 23, 20225 minSeason 1Ep. 1
For the best experience, listen in Metacast app for iOS or Android