The modern brand strategy heroes
Sep 27, 2023•45 min•Season 4Ep. 16
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Episode description
Strategy experts Andrew O'Sullivan, Transmission, Dave Jones, true Digital, Gokce Ince, Zone and Jennifer Pyne, Radley Yeldar, share their most glowing examples of strategy excellence in the real world. We dig up practical advice for marketers on authentic brand building, differentiation, governance and collaboration, and the ingredients for successful brand strategy - all through insightful case studies of iconic brands like Barbie.
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