Retail media 101
Oct 25, 2023•32 min•Season 4Ep. 18
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Episode description
Retail media has been a big topic of the last couple of years. But what is it, where do the opportunities lie for brands, and what’s coming next?
Hear how Jellyfish, VMLY&R Commerce and Indicia Worldwide are helping brands succeed with retail media. Our expert panel discusses measurement across channels, driving awareness beyond transactions, and creating seamless omni-channel experiences. Walk away with tips for partnering with agencies, investing in tech and taking an integrated approach.
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