Is gamification having a new marketing moment?
Mar 20, 2025•46 min•Season 5Ep. 6
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Episode description
Everyone wants to be Duolingo: over a hundred million active users worldwide, all hooked on its nudges and streaks and terrified of that big green bird. But where else is 'play-thinking' starting to transform the rest of the marketing industry? Jaywing's Danni Smith and UsTwo's Maz Karimian tell us.
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