How science-informed design is redefining sensory branding
Apr 03, 2025•32 min•Season 5Ep. 8
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Episode description
We sit down with neuroaesthetics specialist and cognitive scientist Katherine Templar Lewis and Wonder's executive creative director David Crease to unpick how scientific thinking about all five senses is pushing forward experience design. For more on sensory branding's cutting edges, check out this story on The Drum.
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