Tying into The Drum's weeklong deepdive into the metaverse, senior reporter for The Drum Chris Sutcliffe asks three guests what the future of marketing in virtual spaces will look like.From the earliest gaming iterations of the metaverse, brands have always had a place in virtual spaces. Now, though, with the rise of the blockchain and consumer technology improvements, an interoperable and persistent virtual world lies on the horizon. But what do we need to do to ensure that the promise and pote...
Jan 17, 2022•39 min•Season 3Ep. 1
In this episode of The Drum Network Podcast we discuss the progress (and lack of) our industry has made when it comes to marketing to the marginalised. From a lack of representation within brands and agencies to well-meaning but flawed approaches, there is still a lot of work to be done in order to create a genuinely inclusive strategy.The Drum' senior reporter Chris Sutcliffe is joined by Jellyfish's Abigail Balfe, GottaBe's Tomasz Dyl and Ogilvy's Victoria Day in order to ask the question: 'ar...
Dec 23, 2021•42 min•Season 2Ep. 16
In this episode The Drum's own Olivia Atkins talks to two experts about what it means to be an agile marketing business. Agility has become something of a meaningless term for businesses, used to mean whatever that particular business wants to say about itself. But beyond the buzzword there are real implications for how a business organises itself to allow for fast and flexible working practices.In this episode Andy Peddar, CEO and co-founder of Deazy, and Simon Penson, partner at Haatch, discus...
Dec 03, 2021•38 min•Season 2Ep. 15
As part of our Data deep dive, The Drum invited three experts from its network of agencies on to discuss all things data. Whether that's examining potential headwinds in the use of data, how it's fundamentally empowering our clients, or how we approach that client-user relationship as a third party - these guests break down the opportunities around data.We're joined by Justin Scarborough, senior director of programmatic at PMG; Aisling Cahill, senior operations manager at Jellyfish; and Ryan Web...
Nov 26, 2021•31 min•Season 2Ep. 14
We know from conversations with Network members - and people outside the marketing industry - that there are huge challenges to attracting and retaining young talent.In this episode of The Drum Network podcast, we ask three experts about how they're going about creating a work environment that is conducive to young talent. Hannah Grace of Cult LDN, Mike Petricevic of Waste Creative, and Oliver Bruce of Pinpoint Media join senior reporter for The Drum Chris Sutcliffe to discuss the issue. Hosted ...
Oct 28, 2021•38 min•Season 2Ep. 13
In this episode of The Drum Network Podcast, which coincides with The Drum's retail deepdive, we hear from three experts about the future of retail and e-commerce.Over the past 18 months e-commerce has boomed, but the trends that predated the pandemic have continued apace. So where should smart agencies and retailers be placing their chips for the future, and how are retailers replicating the strengths of brick-and-mortar in digital spaces? Hosted on Acast. See acast.com/privacy for more informa...
Aug 25, 2021•32 min•Season 2Ep. 12
In this follow-up to our first Keeping the Spark episode, we hear how agencies of all sizes and ages are bringing their employees along as their scale up. Whether that's getting buy-in from new hires to ensuring that the co-founder keeps an eye on the values that matter, this episode provides practical advice on retaining your values as you grow. For this episode we're joined by Croud co-founder Luke Smith, the co-founder of Reddico Nick Redding, and EVP talent and anclusion at Jack Morton World...
Jul 29, 2021•47 min•Season 2Ep. 11
On this week's episode of The Drum Network podcast we hear about the challenges, opportunities and practicalities around in-housing. As clients look to agencies to be far more consultative and to develop a long-term understanding of their brands, what does that do to the relationship between agency and client?Are discussions around remuneration more difficult, and what are the key benefits of a hybrid relationship? Hosted on Acast. See acast.com/privacy for more information....
May 27, 2021•50 min•Season 2Ep. 10
Travel is ambitious, it’s aspirational, and it’s often among the most memorable experiences of our entire lives. Over the past year, though, it’s also been mostly impossible, and travel marketing trends have been forced to accelerate. In this episode you’re going to hear from two travel marketing experts about the opportunities for brands and agencies to get involved in the consumer journey around travel. First, Carly Whiteford, strategy director at OMD EMEA, explains how tech is allowing agenci...
May 20, 2021•43 min•Season 2Ep. 9
In this first episode of our Keeping the Spark sub-series, we ask Becky Simms of Reflect Digital about the reality of growing your agency from a small to a mid-sized agency - without sacrificing the culture or values that underpin your work. Hosted on Acast. See acast.com/privacy for more information.
Apr 15, 2021•28 min•Season 2Ep. 8
We couldn't discuss the future of TV in a single episode. This time Richard Carroll, senior digital marketing consultant at Capgemini Invent, takes us through the platform agnostic future of television. We discuss the vast range of choice audiences have in terms of video content, platforms, and even how they choose to pay.What happens when (and if) consumers get used to subscription-first television - is there room for ad-supported interruptive television content? Where will investment come from...
Apr 08, 2021•30 min•Season 2Ep. 7
Television provides us with some of our most well-known cultural touchstones, from the shared experience of discussing the latest episode of Strictly Come Dancing to speculating online about the next episode of a murder mystery show. The television landscape is increasingly fragmented, with a vast array of platforms and channels delivering more choice of shortform and longform content than ever before. The line between film and TV is also blurring, and even the most staid and traditional broadca...
Apr 06, 2021•42 min•Season 2Ep. 6
Last time we spoke about the opportunities and potential of hybrid events. This episode we’re diving into the nitty gritty of hybrid, from the current issue of solving the virtual networking problem, to maintaining the hype pre- and post- digital event. To begin with, though, I asked Emma Bartholomew, who sits on the advisory board for Paradise, to tell us about why ‘hybrid’ events have become the great hope of the industry over the next few years.Then, Neil Mason, executive creative director fo...
Mar 25, 2021•35 min•Season 2Ep. 5
In this episode of The Drum Network Podcast, we're joined by experts from Lively and Verve to discuss hybrid events. We take a look at the definition of hybrid, how agencies and brands are adapting to consumer expectations, and ask if content or UX is the bedrock of a great hybrid event. Hosted on Acast. See acast.com/privacy for more information.
Mar 11, 2021•33 min•Season 2Ep. 4
On this episode, we're joined by Waste's head of strategy Christian Perrins to discuss the opportunities for marketers around gaming. From Ford's partnership with Rocket League to high-end fashion brands debuting lines in Animal Crossing, there are growing opportunities for brands to reach this growing and lucrative audience. Hosted on Acast. See acast.com/privacy for more information.
Feb 25, 2021•23 min•Season 2Ep. 3
In this second part of The Drum Network's 2021 Predictions podcast, we're joined by representatives of Croud and Jack Morton to discuss the tech and social trends that we hope will stick around for the rest of the year. Insights this time include the rising tide of empathy among our co-workers, the rise of hybrid events, and the ultimate endgoal of personal development. Hosted on Acast. See acast.com/privacy for more information.
Feb 15, 2021•34 min•Season 2Ep. 2
In this episode of The Drum Network Podcast, The Drum's Chris Sutcliffe and Space & Time's Andy Griffiths discuss the phenomenal changes that have occurred within DTC marketing over the past year - and where it might go in the near future. Hosted on Acast. See acast.com/privacy for more information.
Jan 13, 2021•26 min•Season 2Ep. 1
It's fair to say that 2020 hasn't quite been the year we all envisioned. But it's had far-reaching effects on next year and beyond. In this first part of our Drum Network Podcast 2021 predictions, we take a look at our hopes for the next twelve months. Hosted on Acast. See acast.com/privacy for more information.
Dec 17, 2020•37 min•Season 1Ep. 6
In this episode of The Drum Network Podcast, we hear from Capgemini's Ana Costa and twogether's Jon Busby about the role of audio and video in B2B marketing. Hosted on Acast. See acast.com/privacy for more information.
Nov 05, 2020•33 min•Season 1Ep. 5
In this episode of The Drum Network podcast, Editor Chris Sutcliffe and Novos co-founder Antonio Wedral discuss what goes into a working, healthy WFH culture. Hosted on Acast. See acast.com/privacy for more information.
Oct 13, 2020•18 min•Season 1Ep. 4
After the last episode we had many questions about the practical considerations of dealing with influencers. This episode explores how best we can deal with influencers to ensure their authenticity isn't diluted by dealing with brands, and the role agencies play in that relationship. Hosted on Acast. See acast.com/privacy for more information.
Oct 01, 2020•25 min•Season 1Ep. 3
Bridey Lipscombe of Cult and Sophie Crowther from Brave Bison join us to discuss the modern reality of influencer marketing. How do you set KPIs for influencer campaigns? Do brands understand the gift of an influencer's network and connections? What is the future of virtual influencers? All this and more in this episode.Visit thedrum.com to find out more about The Drum Network. Hosted on Acast. See acast.com/privacy for more information.
Aug 06, 2020•29 min•Season 1Ep. 2
In this first episode of The Drum Network podcast, editor Chris Sutcliffe and representatives of Network members discuss how remote working has changed the relationship between agency and client. We also discuss how the Covid-19 crisis has turned on the industry's empathy switch, and whether it's launched a few new commercial lines for agencies. Hosted on Acast. See acast.com/privacy for more information.
Jun 24, 2020•29 min•Season 1Ep. 1
