Are marketers sleeping on the petfluencer opportunity?
May 08, 2025•43 min•Season 5Ep. 14
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Episode description
Recent research out of the University of Strathclyde found that petfluencers outperform their human counterparts - even in non-pet related categories, and for a far lower price. We speak to the lead author of that research, Laura Lavertu, and Momentum Worldwide's Cesar Vallejo about the economics, ethics, and future of furry marketing assets.
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