The AI Revolution in E-Commerce With Max Sinclair (Episode 64)

Max will be sharing how leveraging AI not only optimizes operations that fundamentally can improve the customer shopping experience, which is what it's all about. Sun Valley Tech, like these guys are doing hundreds of millions of pounds across the EU and I was kind of directly managing them. And this episode is packed with insights that could redefine how you manage your online store. Really focused on bringing kind of this revolution of AI to the

E commerce world. To those looking to stay ahead in the game of E commerce. Checking out e content might just be your next best move. It was really obvious to me how transformational will be I guess what surprised me is how quickly Welcome to the dropship unlocked Podcast. I'm Lewis Smith, the founder of dropship unlocked and with me is our Client Success

Coach James Eardley. Now, when we're not recording the podcast episodes, we're running our own e commerce businesses and helping aspiring entrepreneurs develops their own high ticket dropshipping businesses keen to build your own six or even seven figure business. My book the home turf advantage is your blueprint for launching a profitable online store. Grab your copy at HT a book.com to date, and let's get you started. Now sit back, relax, and let's unlock your potential with the

dropship unlocked Podcast. Today on the dropship unlocked podcast we are diving into the world of AI and E commerce with a very special guest Max Sinclair, who is the brains behind e content.ai. Max brings a wealth of experience from his extensive time at Amazon where he spearheaded initiatives like Amazon business in the UK, and Amazon grocery in the UK. But now he's transforming e commerce catalog management with e

content.ai. enabling seamless integration of AI to enhance product listings for your Shopify store. That's right. It's a very exciting time at the moment to watch how AI is revolutionizing e commerce. So whether you're just starting out in E commerce, or perhaps you're looking to scale your existing operations, then this episode is packed with insights that could redefine how you manage your online store.

The episode today max will be sharing how leveraging AI not only optimizes operations that fundamentally can improve the customer shopping experience, which is what it's all about. So in this conversation, we'll uncover e content.ai. And how it first started, we'll explore how AI is reshaping ecommerce today. And we'll even get a sneak peek at some real world success stories of businesses that have thrived by integrating these advanced technologies into their

business. So let's do it. Let's jump right into our conversation with Max. Today we're excited to be joined by Max Sinclair. So Max is the founder and CEO of e content.ai. So E content is the next generation of catalog management for our E commerce businesses enables sellers to generate product listings, including product lifestyle, images, infographics, and optimized copy and lists across different marketplaces. So prior to founding e content, Max spent over six years working at

Amazon. And he held a number of leadership roles, including for the launch of Amazon business as a b2b in the UK, Amazon grocery in the EU, and owning customer browse experience for the launch of Amazon in Singapore. So it is a real pleasure to be joined by Max today. Max, it's great to have you with us. Good to be here. Thanks for having me, James, excited to talk to you. My pleasure. Yeah, there's so much we can we can bring to the guys listening today to build and grow their e

commerce businesses. So before we dive into AI driven world of E commerce with with the content, can you share with us a little bit about your story from Amazon and how you went from Amazon to founding e content short so as you mentioned now as an Amazon for six years, so joined in on the undergraduate scheme in 2016. And I was there until 2022 Kind of going through various different roles and

teams. It was a fantastic experience I worked a lot with in my I say in the early years worked a lot with directly with sellers and I guess about two years in or so I was working with some of the largest well the largest sellers in the UK so it's working with the likes of anchor somebody tech like these guys are doing hundreds of millions of pounds across the EU and I was kind of directly managing them more on the on the

Amazon side. Obviously, working in Amazon Berta, my you know all these bytes Celkon a multi channel selects some of across anything and I just learned learn a lot from those guys. Fast forwarding few years. I know my now co founder showed me the first open source model of stable diffusion. So this is where you can type in some text and generate an image. And this was before chat GPT. This was in September 2022. And I remember being like, wow, this is just

insane, like such magic. And I said to him, could you put in the product into the image. And basically over the weekend, he built this demo, where you could upload a photo of product, type into the text, create a lifestyle image of that product. And that demo had all of the problems that people now associate with AI had all the hallucinations and kind of distortions and look kind of weird, or, like built over

weekend. But I guess from that, I could just see the potential and you know, having such a kind of deep background in ecommerce, I was like, wow, this is just going to absolutely change industry. So we basically both went full time, since that point. That was, yeah, in 2022. We're now recording this in 24. So it's been been about two years, we've got the backing of eBay ventures since then, we've worked with hundreds of ecommerce sellers across

multiple channels. And yeah, really focused on bringing kind of this revolution of AI to the E commerce world. Yeah, I bet you've saw the potential straightaway, it's so important to advertise our products in the best way possible. So was it clear for you then, when you were working at Amazon, that you had stumbled across a big opportunity? And was it in your mind quite early on that you wanted to do this for yourself? Well, I've always been an

entrepreneur. So I say that, like what i my i started my first business when I was like 1617, I basically create, I won't go into the details, but I had my first business then I've also been an online seller, probably not the same successes as some of the guys listening. But I You know, I've experimented with that at various stages as well. But I kind of knew to myself that it wouldn't be a success unless I

was all in. And it was very hard, I guess, to kind of dedicate all your time something when when you've got a full time job. And I guess this technology shift, I was just like, this is like the start of the internet. If I don't do this now and commit, like, it's never gonna happen. And this is really like the once in a generation opportunity. It was really obvious to me how transformation it will be, I guess what surprised me is how quickly on

it. Because I remember with our earliest customers, we were like you have to prompt and then you create an image of your product. And that whole, like trying to explain to people how to use that it was it was intuitive, but they it was something they'd never seen before. And I guess when chat GPT launched in November, suddenly, everybody kind of understood it and knew

it very, very quickly. And I guess that that was really surprising just to see the rapid adoption of like, prompting and AI technology, or generic technology? I would say I guess that was that helped us in some ways. But I guess it also meant that we had a lot more competition and short fight trying to do stuff. And Amazon seemed like it kind of heated up the space like, you know, to 1000 degrees very quickly. But yeah, we were there a few months before. So you know, we it was

good. We got we've got a little bit of a head start. Yeah. And now you see AI it's not the future of E commerce it is right now. People are really adopting AI to really get involved. But you're there quickly. So specifically for Shopify, and you mentioned it already, because the majority of our listeners will be building Shopify stores for their e commerce businesses. How in particular, do you think AI can be used for Shopify store owners? Yeah, well, we've been experimenting a lot with this

since day one. And we have this incredible technology. And we've been working out how to make how's it practical and useful for now? And the answer is, speed and scale. So this technology enables you to go a lot quicker, and a lot greater scale, and iterate multiple

times. And that's kind of the beauty of it, it takes 20 seconds to generate an image, maybe let's face it, it only takes 20 seconds generates a listing, maybe take, you know, three or four seconds to generate an image, infographics and texts and kind of menu then you have something which you can then publish directly to your Shopify and then it's a case of monitoring which we enable and and kind of, you know, seek seamless working, seeing what is and iterating and doing this

across your whole class. And I think like the initial use case we saw is is kind of people often have this at 20s I'm sure you do chances are you're under your cellar where you have kind of your your top, either your your top 5% products, which you really want to have extremely good quality photos of and maybe higher copyrights and all these things which is which is great.

But then you also maybe have your your tail end where you're you're not going to kind of you don't have the time or the money to kind of invest in in producing that kind of quality in AI basically enables you to get what you're doing for that top 5% and scale that across the following 95% of your catalog. Fascinating, it is definitely the way you say it, you know, the top 10% Probably, for me make up the 90% of sales that I make from 10% of the product. So

how would AI know that? Or do you tell the API that these are the products that are really working? And it can then work out what why it's working? So the way we have started to work, very content is we integrate directly with with your store.

So we have the data on what is working, what is and when you also have kind of very unique dates in this world are like what Jenny I content works and what doesn't, because that's a that's a slightly different thing, like what content should you be generating, in terms of like an infographic and like what what is good across like a

whole spectrum of people? And we've, we've seen patterns and in terms of what works well for to increase conversion, which is obviously the focus everyone wants to do, right, like your landing page. How do you increase conversion of additional better listings and images and infographics? So we definitely, you know, we're, we're training like we've actually painted our technology, and we were trading models to optimize for for this conversion. We're feeding in

kind of keywords. So you know, a lot of Shopify owners will be trying to rank or Google is very important, right? So we're, you know, we're feeding in column the topics from Google for the for the listing generation, and also to a lesser extent to the image generation, but also kind of optimizing in format. So we know what well, and the other thing we know, is that behavior shipped and change over time, right. So like, what works well, in 2021, probably doesn't work

in 2024. So one of the big advantages we have is this kind of ability to continuously monitor and optimize as shift and you know, preferences change. Yeah, you got to stay up to date. With the world of E commerce, it moves so quickly, what customers are looking for. So fascinating. Seems like there's sort of three main pillars for the content that your AI machines can create, if our rights are the copy on the page, the the actual product photos, and the infographics

that you create. So for people for some context, people that are running the E commerce businesses that we teach, they'll sign with a supplier. So because we're because we're dropshipping, we're not creating the products ourselves. And we'll be given some product descriptions and product images, and probably no infographics, we don't tend to get supplied those

by suppliers. How would we go from having that basic information that our suppliers give us to really learning what is going to perform best and improve our conversion rates with your AI tool? Well, I think in terms of a dropshipping model, the AI is perfect, right? Because if you've never seen the product, and you're never doing your own photoshoot, you're going to have

to rely on this. And the question is, are you going to hire someone on Fiverr or freelancer to create some pretty mid, you know, images and infographics and texts? Or are you going to use an you know, an AI, which gives you as a individual more control over what's generated? Because you can prompt and secondly, you have the knowledge that it's built on a model, which is continuously adapting and understanding what's working and modifying self conversion. So it's really like a no brainer.

In the Drop Shipping model. To answer your question, we have the images, we have the infographics with the text. In terms of the infographics, we've noticed various kinds of templates and infographics have worked really well I'll give you an example. Like, benefits

infographics. So what I like the key five benefits people have and I care I can't talk about Shopify, but I can say in Amazon, people spend about eight seconds on average on a listing if that and therefore, they often are not even reading, right? They're looking at the main image and then they're looking at the infographic images. I mean, I make sure you know, individuals listening to this your consumers will know

this right? Like if you the last product you've bought online, how much time did you spend reading the text versus like you the images have all of the information you need to make the purchase and I would say 80% of the time like the products you're looking at the images and you're like, okay, and weights and coffee, okay, well, bang bang, I see all lovely infographics selling what I need purchase like I don't even need to go through and read descriptions what so it's really

important to kind of highlight you know, the key benefits that are coming out and you know, sort of stuff like you know, if you're you have lost UK based customers and your UK based stuff like say like UK based business is really powerful here like supporting UK business can really help with conversion. But just like you Given the five key benefits of the product, and then yes, we also do text text, I guess is more focused on like

Google SEO. But it also helps to enrich and help helps kind of like get people over their mind with their decision, their purchasing decisions. Yeah, fascinating. I, I completely agree the Drop Shipping model, we won't come into contact with the products, especially with high ticket dropshipping, it won't make sense for us initially to outlay, you know, potentially 1000 pounds, or even at trade price to buy that product, to then do a photo shoot to even see the product, it's a big

expense. To be able to do this all online is fantastic. You mentioned that you can create some auto prompts, which I think is fantastic, especially for somebody new to getting AI to create products, images, what are the sort of prompts actually that that you would suggest? So if we just get given a white background image of a product, what sort of prompts would you suggest to create a real lifestyle image using that product. So I think the challenge is really depends per category and

per individual product. So the way these AI models are trained, it's a real black box into what words are going to get the best, most visual output, I'd say as a, what you want to try and get is a product in its natural scenarios, the customer can kind of see, okay, this is a coffee, here it is like in a kitchen counter, or in a on a cafe, you know, in a table in a cafe or you know, something which just kind of illustrates the, the product or so they can kind of understand what it looks like.

And I also feel that there's a big jump when you don't have an image versus when you do have lifestyle image because it kind of you know, it, there's a question of like, trust and like, what what is this thing that I'm purchasing, which has gone like one image on it, like, that kind of looks a bit dodgy, right? So enhances trust, and makes the customers like imagine themselves using the product, which increases conversion, in

terms of the prompting. So we did a study, so we, we kind of analyzed like 100 1000s of our customers products, we had 15 students from the University of Toronto, label them. So they would enable customers this, this wasn't, before we launched order prompting, they would cover you know, fun in the generated image, right. And we would go we literally labeled hundreds of 1000s of these, like how accurate was a prompt to the output on a scale of one to 10.

And how like visually appealing, which is, I guess, like we set some rules, but like, it is very kind of like personal but like how visually appealing it's a scale of one to 10. So, for example, we'd say like a nine or above, it'd be like, you know, New York Times buy and billboard quality make that something that you can see there, like a seven would be Yeah, like it's a Shopify listing, maybe a five would be like this could be a post on Instagram, but you wouldn't want to have it as

permanent. And then below five was like this, you know, you will want to use this space. So we would we did a lot of data labeling on the prompts on the how accurate it was able to be and then and then the quality. And that's basically the data that we use to train the auto prompting model so that people

could get the best prompts. Now, there are, you know, an imagined kind of dropshipper entrepreneurs, you know, they're probably using with God, and there are people who are just fantastic this and will be able to kind of, on their own product, if treat themselves like, you know, they'll put a prompt in there work out what's working, what isn't, they'll do

another one. And then suddenly, like, you know, you'll be the experts in your area better than what we've done, because we've only done 100,000, right and could not even you know, might

not be in your category. So I think it is better for individuals to you know, individuals who are comfortable, they'll be able to cut out really find better stuff out I would imagine and the awkward prompting, but like, it's a good guide gives, you know, in our in our metrics gives it like a seven, it gives them like a

seven or an eight every time. So it's kind of like, you come into the tool, you click Generate, you see an image looks like you could use like, you might not want to use it because maybe you had like a different ethnicity or person that you imagined in there or you wanted to be in like I don't know, like a specific setting like we have like a Japanese mountain in the background. But we wouldn't do that ourselves because like we just do so standard. So you can then kind of failed it beyond

that. But it gives you a good starting point. Fantastic yet. It's an exciting software because a lot of the stores that we have, we get given the white product photos or the white background, and then there's no nothing that differentiates each different retailer that's selling the same sort of product. So if we can really get into this and enhance our product images using the tools that we've got available

to us now. It's a real clear way of differentiating yourself from the different products that you see across the road. In terms of I want to I want to know sort of what's been most successful for, I guess the stores or the retailers that you've seen use the prompts before, what type of images? Can you give us a bit of insight? What type of images copy or infographics you think that would work really well. So, we, yes, we've we've kind of been working out what works

best. And I think broadly, what you want is, ideally, to lifestyle images of the product, looking hyper realistic, setting B in his natural environment, you then want an infographic, which has the five benefits, these five benefits where a product is like, something like you EA sporting UK business, blah, blah, blah, if you're UK, or wherever you are, in your domestic market, if you can do that, that definitely helps as

well. And you kind of want to, like, help the customer to understand like, what is like very quickly, like looking at one picture, what what is it do how, you know, how do they use a blah, blah, blah, then dimensions, infographics are important, we generate these as well. So like, how big is it, and you want to have like the lines and you know, wishes explaining where you you know, the lines and you ruler lines are kind of next to product, you can see how big it is that

that's an important one. And then one that I know we're recording this to head while working on now which could be live, then maybe not is is kind of the competition. So like our newest innovation we're working on is kind of AI generating a generic version of a product next to your product. And then being like, this is good Tick Tick three reasons why generic banned cross cross cross. So we're that's currently in

development. When people listen to me with that, maybe they'll be able to see that one or not. Even things move so fast that they were the startup sort of early onset business that you've got their AI, you know, you can push things out quickly. So yeah, it's a constantly changing landscape. So thank you. So really good insights there about how we can really optimize our product pages. I'm keen to dig in a little bit as

well about listing. So you mentioned that you you can increase the the listing speed of new products in Shopify, is that something that you can offer as well? Yeah, so we we basically integrate with this stuff. So we integrate with the Shopify store, we also integrate with other platforms. So we integrate with Amazon, we integrate with eBay, you can use us i flatfile. So we basically enable people to publish from

one source to another. So, you know, I know we're talking about Shopify, but like, if you were to be moving from Excel to Shopify, or you know, Amazon, like, if you were moving from one place to another place, AI is a great use case for this, because actually, is not as simple as cut and paste. I'll give you an example on Amazon.

You know, Amazon doesn't use Google SEO like, it's important, but fundamentally, like Amazon have their own API and key words like something like 80% of Amazon searches start from Amazon. So make you want to definitely on Amazon be first and foremost thing optimizing for the Amazon search, right, like Google search is important. But it's a it's a definite second. Not true on Shopify, like you want to be on Google.

So like moving, you know, moving them across is a, you know, there's different character lengths on eBay the characters at on Amazon, it's 250, for the titles I'm talking about. So these different formats have different needs. And yeah, auto helps you to move move from what they say. So if we want to expand the marketplaces that we're selling on, is an instant

Iriga. Here's the products on Shopify, put them across different marketplaces, if we if we're able to do that with the suppliers that we sat have signed, in terms of then Shopify, specifically store owners of Shopify. And thinking about the copy now that we have in our Shopify product page, say we get given a, what usually happens is suppliers will give us their product descriptions that aren't particularly optimized. They're just a basic description. How would we be

able to enhance that? And what types of things would you include in I know, you mentioned, it's quite SEO focused, but also in terms of structuring, perhaps in terms of the getting the features across? How can we really think about optimizing the copy that we have on a product page? So I think the basic format where we think it's best is to have a mix of kind of like bullet points or features. And then description.

Description is more kind of emotive and descriptive, where the bullet points like bang, bang, bang, you know, here here are the here are the key things that that you're getting, the bullets probably wouldn't look kind of similar to what you have in your infographic. But if the infographic obviously is on an image, you you really have a sentence. Maybe you have two or three sentences on each bullet point. So it goes into a little bit more detail than the one you

have on the image. And then the description kind of like summarizes all the whole product. As I said, like we it's mainly the SEO game that you're trying to play in my in my opinion I'm often what we've seen. But you do you do, we do follow that kind of structure as well. It's an interesting approach. Because if your product images, and your infographic saves so much already, I guess then your product description acts as more of here are the bullet points.

These are the reasons how your life is going to change with the product. And beyond that, it's about getting the keywords in so that your products rank high on Google. And then you get more eyes onto those images and onto those infographics. So we love hearing about success stories. I'm keen to hear now you're sort of early, early stages still, but have you got any success stories of businesses that you can share that have used e content and AI yet? Well, I mean, we're, we're early stages.

And in while we've been around for two years, so I mean, like to find to find early stages. But we've got we've got a number of case studies on the website, I guess, to come to mind. Firstly, there's one on there about just the money saved. For me, it's kind of it's very obvious point, right. But I think you say the lady who's selling kind of like knitted

dress wear. And like beach wear basically did like you can see on the on the website like all of these beautiful photo shoots, like on Sunset beaches, without Hannah leaving Milton Keynes wherever she is, right. So that that is a really obvious one your sets saving 1000s 10s of 1000s. Like, you're so you're saving a lot of money in terms

of the photoshoots. And if you're selling something with lots of variation, you know, if you're, if you're selling like 15 lines, or 20 lines or more, right, and you've got, you want different different ethnicities and models and everything like this, a bit of a pain, and one, there's also plenty on there about conversion. So there's some very large companies, they're about like, a little bit off topic, but kind of like using these images for Instagram

as well. And like the the the driving like increased profile visits and traffic to the website, there's one and there were like, on lifestyle images drove four and a half times more profile visit. And that kind of is, you know, is showing just like how much more interesting look at AI generated lifestyle images, and then then kind of stuff that is shot in your bedroom or whatever. And there's also a third one there. About conversion. And I from memory is

like 88% of customers. We did like some split testing on some customers stuff and a job center customers referred like the the ones stuff that we created. So yeah, there's a handful. We've got more on our on our website as well. Fantastic. Yeah, I love hearing about that. It's inspiring to hear about what others have done. And I think it falls into those categories. You mentioned before using AI, it's about speed and scale together.

So not only can you create something that's bigger and better, you can also do it quicker with less work and money as well in terms of having to hire people for photoshoots. We're all about it on this channel about grow big ecommerce businesses without being completely tied to them. You know, it's about having a lifestyle business. So I think having an AI tool that improves your product pages improves your images and infographics is going

to be a big win. So for anyone that's keen to learn more about E content, Max and your your tools, specifically, how can they learn more about your offering? Well, I am on LinkedIn as Max and Claire on Twitter's Max Sinclair for I guess just oh, we don't we don't eat content or AI, you have all of the case studies. So you have all the everything else that you would need there. YouTube demo is everything. So I don't know. Maybe there'll be links in the notes? I don't

know. But that's where they can go. Fantastic. Absolutely. All your links will be linked in the description below. So thank you, Max, for sharing that and shedding some light on the AI driven future of E commerce. And for those looking to stay ahead in the game of E commerce. Checking out e content might just be your next best move. Thank you very much. Thank you much for for joining us today. Thank you. Thanks, James. Good

to talk to you. Well, Louis, that was a deep dive into how AI is transforming the landscape of E commerce was it? Yeah, absolutely. James, a REMAX really opened our eyes to the power of automation and AI in not just simplifying operations, but truly enhancing the customer experience and boosting conversions as well. It's fascinating to see how AI can take so much of the heavy lifting out of E commerce. That's your product catalog and also optimizing descriptions and

images. For the insights I think today on product listing optimization and staying competitive, were invaluable. Yeah, that's why alongside exploring these cutting edge AI tools like E content, grounding your strategy in solid foundations is really crucial. Now for those looking to blend these innovative AI strategies with some proven e commerce principles. My book the home turf advantage provides a pump relative guide to it all,

visit H T A book.com. To get started, Mac's has shown us the future, but it's built on the principles that have always driven ecommerce success. Enjoying the podcast, we'd love to hear from you leave a comment or a review, and we might just feature it on an upcoming episode. Also, for detailed show notes and resources, head to dropship unlock.com. Forward slash podcast. If you found value from any episode of this podcast, please take just 10 seconds to leave us a quick five star review on your

podcast app of choice. It helps us more than you could imagine. And who knows, you might just hear your comments on the show. Thanks for being part of our community. Your support helps us keep delivering a new episode every week. Now let's answer a question that we've had in from a listener of the podcast. And this question has come in through a comment under the YouTube video version of a recent episode. So if you want your questions answered,

You can do the same. So this question, Louis, which is to you now? They've asked, Can I build a drop shipping business while living outside of the UK? Can I just contact suppliers by email? Hmm, interesting. Well, thank you for the question. So absolutely, you can certainly manage a high ticket drop shipping business from anywhere in the world. I mean, the key is ensuring that your suppliers and customers are in the same region. That's what makes this work with the home turf

advantage. So like in the UK, if you're going to do it in the UK, make sure your suppliers and customers are in the UK and that you do your research around the UK market to set it all up here. And you can really use that to then capitalize on the home turf advantage model. So while contacting suppliers via email might seem convenient, it might be tempting, it might feel like

a nice, easy way to do it. And you might sign some nothing beats the effectiveness and trust and rapport that can emerge from either a direct phone call, or even a face to face meeting with suppliers eventually, it just fosters that trust and that rapport and that bond. And it allows you to connect with the right person at the company more efficiently. And it brings you to the top of the pile of retailers that they might have reaching out to them asking if they can sell their

products. So direct communication is not just about convenience, it's not just oh, well I can email them. So therefore I should. But it's about building that relationship, explaining to them why you're a trustworthy partner, why you're a new revenue stream for them, and why you're going to look after the reputation of their brand. Speaking with suppliers on the phone can often lead to better negotiation outcomes, better margins, better exclusivity,

rights, things like that. And just quicker resolutions to any queries or issues that might emerge down the line. So you can absolutely do it from outside the UK. But if you do, I'd still recommend trying to do it by phone, if you can. Fantastic. Thank you, Louis. And a great question there for anyone thinking of starting even if you're outside of the UK. So we're going to highlight as well, a review that we've had for the podcast recently. So a big thank you to Ryko for the

YouTube comment. And they've said, your clear explanations step by step guidance and effective methods are truly enlightening. It's incredibly refreshing to see someone from the UK sharing such valuable knowledge and skills. Keep up the amazing work. Well, thank you so much for the interviewer that really does mean a lot. And we really appreciate it. Now we know that WhatsApp is the most common method of sharing these podcast episodes, we can see it on the back end statistics on

our dashboard. So perhaps there's one person that you know, who might just be interested in running their own online business. The biggest single thing that you can do to help them could be to share this episode with them on WhatsApp. It takes you just about 10 seconds. And the best part is that they'll then have you to thank for their success. Thanks for joining us on this episode of the dropship unlocked podcast. We hope you're walking away with insights and inspiration.

to kickstart your E commerce journey. Grab a copy of my book The home of turf advantage at HT A book.com is a distilled guide based on real experience to help you build your E commerce venture. Don't forget to hit the subscribe button for more strategies and success stories. If you like what you heard a five star review would mean the world to us and you might just get a shout out on an upcoming episode. And finally, thank you for deciding to spend your time

with us today. We can't wait to bring you more insights on the next episode of the dropship unwrapped podcast.