Hoodwinkers Abound
Nov 21, 2025•27 min•Ep. 40
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Episode description
Marketing critic Dr. Mara Einstein walks us through the ways in which brands act like cults, especially when it comes to recruiting and maintaining a loyal customer base. She is the author of Hoodwinked: How Marketers Use the Same Tactics as Cults and host of the Hoodwinked with Dr. Mara Einstein podcast. You'll fine her TikTok videos especially enlightening, so follow there.
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