Dr. Pompa Solo: Cocomelon Is Like Fentanyl For Your Kid’s Brain

Yep, cocoa melon is using the same science. Oh, but they argue that it's educational, and we just want to educate your children, and we're just making it fun and keeping their attention. All right, is it educational or is it just drugs for the brain? Is it just constant dopamine hits? Okay, well, many experts feel that's all it is, and it's not educational at all. Well, here's the test, right? Pull your children away from it. Uh see what happens. Well, I'll tell you what's going to happen.

There's going to be a breakdown. There's going to be a child on the floor pouting. Yeah, if you take drugs away from the drug addict, how does that work out? Yeah, not good. There's withdrawal. Yes, the kids go into absolute withdrawal. Okay, yeah, if you put them, take them away from uh maybe baby Einstein or something not as addictive, uh, you know, you don't see the same behavior change. All right, what's the problem with this? Well, look, it affects brain development.

That's what the experts say. And by the way, if you don't, just to tell you a little bit of the science, it's two to second frame changes. I mean, frame changes, I should say, every two to six seconds. Bam, bam, that's part of the strategies. Note the colors, the vibrant, flashing colors that even when somebody's talking, they're showing massive color changes and uh frequency changes, uh, which absolutely leads to the addiction. So it's the overstimulation.

Oh, and then the subtitles, yeah, they're not even meant to be read. Again, it's all about the flash, it's all about the scene changes and it's all about the addiction. No different uh than a matter of fact, I did a video on Instagram in Vegas, and I was showing all the same strategies that they use there. Coco Melon uses the same strategies. You know, they literally sat children in a room and they realized they noted when they would stop paying attention, right?

And boom, they realized every two to six seconds they had to, you know, stimulate their brain again. But the problem is this is that it is in fact destroying creativity because the all they want to do is be entertained. There's no thought of creativity. So the child just wants the next stimuli, next stimuli, next stimuli, creating ADD behavior and crushing creativity. All right, look, I I know it's it gets to make gives the parents a break, right?

We get a little um head space of our own because when we put them in front of this stuff, yeah, we don't hear a peep. I've watched parents put it in front of them at dinner tables, and the parents can have dinner. I mean, meaning out to dinner, looking over, going, oh, no wonder the child's so well behaved because he's in front of cocoa melon. Right. So the fact is, is that parents, I get it. I'm not blaming you. It's if you knew the science around it, you wouldn't do it.

And that's why I'm doing this video, and hopefully you do, in fact, share it. So, no blame on the parents, honestly. This is a science that captivates our children's attention. That's why it works so well. But what we're not being told is that it affects neurodevelopment and obviously behavior, and it keeps our kids from developing creativity, literally making neurosynapses in the brain. That's what creativity does, that's what thinking does.

When you put a child in front of these things, well, it does the exact opposite. Look, the studies are very clear on that it doesn't take much time uh daily to actually affect your child's brain because most of us would think, well, you know what? It's only an hour a day. It's only one eye, and you fill in the blanks. But I tell you, whatever you think it is, it's a lot more than that because you don't realize how much dime downtime there is. And by the way, they start to find it themselves.

Uh, and of course, they pout and ask for it. And the easy solution is just to hand them the uh iPad or the phone, and their brain loves the dopamine hits. And here's the other part that concerns me. Are we setting the children up for further dopamine, or the I should say it this way, for the desire, further desire for more dopamine hits? Is it increasing addiction later in life? Well, I believe the answer to that is yes.

And I'm not sure of their studies on that right now, but um, I would love maybe some of you could put in the chat, um, because maybe there are studies on that that I just haven't found. But look, it's logical that once we get uh the dopamine and the desire for it, then of course the child is going to want it in different forms later in life. Yeah, that could mean drug addiction later in life, dopamine hits, that could mean gambling, that could mean porn addiction.

And I know it's hard to think of any of those things when your kids are this small, right? So we're not uh thinking about when they're teenagers, now addicted to porn, the next dopamine hit. And again, I caution when I say that because it sounds like I'm blaming you for an addiction later in life. And as we all know, addictions later in life can be from a lot of other things, a lot of problems, even the wrong friend groups, et cetera.

So I'm not saying that this is causative in nature, but I am going to say that I do believe it increases dramatically the odds that a child later in life will desire these hits, and that could be in the form of drugs, porn, et cetera, et cetera. So again, parents, I'm not saying it's your fault. Uh again, I think we just need to give our kids other choices. Look, I think there are better shows out there that aren't based on this same science of addiction.

And by the way, I just I do want just to read you some things. Okay, so it's the vibrant overstimulation of colors, right? Even the subtitles are too fast for kids actually to follow. And this is right from what the scientists who look at it say. Everything was specifically designed to draw children in. The kids are addicted to the movement, the color, the sounds, not the content. So it is not the content. The content is almost irrelevant here. So it isn't just screen time.

Not all screen time is created equal. Coco Melon is far more addictive than other types of shows. So studies show this is what I wanted to find, four to five hours of screen time can contribute to children becoming nonverbal. That is a concern. Now, I know many of you are saying, well, thank God, because my kids aren't getting close to that. Maybe an hour, maybe two at best. Uh, but what they say is it's far more.

If a parent said two hours, typically it was two to three times that on the reality. What happens when you go away at the babysitters, et cetera, or who, you know, whoever's watching the kids, but even we underestimate because our brains want to do that, so we underestimate it. I get it, I would too. Um, but that nonverbal thing can uh really scares me. Okay, so you've seen the viral videos.

Oh, by the way, yeah, these videos, first of all, they get billions of views, these cocoa melon videos, but there's also videos out there on Instagram and other platforms showing what happens when you take it away and the kids go into rage behavior. Okay, you know, that's not normal, trust me. Okay, so you've seen the virus uh taking cocoa melon away and they go get rage meltdowns and behavioral issues. So it's just like taking a drug away from an addict. Now, I I couldn't agree more.

So uh it says, watch your kids while they're on it. Okay, parents, that's a good challenge. Watch them on the barely blink. They don't look away because remember, I told you they did a study group, and every time the kids would look away, they knew they had to change, uh, change the scene every two to six seconds. So they don't look away. They've studied it. It's like watching a kid look uh turn into a zombie, and I think that is um the concern.

This show isn't about education, it's neurological programming, it's designed to trigger dopamine. That's it. That's from the experts. Look, I and I I think that should concern all of us. But look, I I think that cocoa melon is one example. I my kids are grown up now, my youngest is 22. Um, so I'm I'm definitely no expert uh on the topic of these new shows and which ones are safe, which ones aren't.

Um but I will say there's more shows following in the footsteps of Cocoa Melon, and the reason why it works: billions of views per video. So that absolutely is a concern. And look, parents, maybe this is the first time you've heard this. And again, please share this the video because most parents don't know, right? So the blame isn't on them. I do blame the company, but once you know, then what are you doing with the information?

Okay, you're going to deal with the child who's going to have the tantrum, the rage, etc., but it's worth going through the cocoa melon detox. And I mean it. Um, it's going to be hard. I would bring in an alternative, right? Um, uh, you know, I know that my daughter-in-law uses um baby Einstein, and uh, there's some other ones that aren't following this um behavioral trend here, but um, I would have an alternative to come in as you bring them off of this drug.

You know, comparing it to fentanyl, comparing it to uh nicotine, maybe that's a little extreme. I don't know. What do you think about that? But the reason they compare it to that is they literally said it's as addictive. And again, I'm no neurobehavioral scientist here, but the fact that they're making that connection, by the way, nicotine is one of the most addictive drugs that many kids end up on today because they need it to focus.

So I'm a believer that just social media scrolling is a dopamine hit that we already have challenged our children with in this generation. And therefore they're reaching for things to try to focus. Kids are now addictive using uh Adderall, a prescriptive drug, to focus, right? And what's how does that work out? Ritalin is another one, right?

These are scheduled two medications, no different than cocaine, except it lasts a little longer, was cocaine gives you a sharper hit, doesn't last a little longer, but it affects the same parts of the brain. It has the same effect on the brain. Kids are reaching for these types of prescription medication. And again, I, you know, I'm no expert on what's going on in in school right now, but evidently these drugs are traded, right?

So kids get them as prescriptions and they trade them for other things because kids need them the focus because of what's happening on social media. Look, I would add in that it's the food we're feeding kids. I would add in the level of toxicity that these kids are under, like no other generation. And by the way, my son's generation, uh, he was born in 1998. That's my biological oldest. They say that generation is the first generation to not outlive their parents.

That's how much chronic diseases are starting in children, cancer rates going up, right? So neurodevelopmental problems skyrocketing. And again, I think we need to reconsider vaccine schedules. Uh that's being talked about, thank God, right now. I think we need to look at, which is uh R. F. Kennedy Jr., Bobby Kennedy Jr. is looking at the dyes in the foods. Well, not just looking at it, they're being banned right now, finally, in this country.

But beware, parents, because the dyes are still there, even though the bans are on. It might take a year or so that you have to be cautious. By the way, when you go to Europe, the um the dyes are very different. They're made from natural things like pomegranate in beet. And I just had someone, my assistant came back from Europe. She ate the Skittles and said it tastes completely different. Of course, they're using the natural dyes.

Um, and she said it tasted more natural, frankly, more berry-like, if you will, um compared to what we're getting here. Cereals, candies, dyes are in almost every food. The reason I bring up dyes is because one of the uh things that they do is they create more ADD behavior. They affect kids' neurodevelopment, they affect their brain, and um, we're up against social media, we're up against the vaccine schedule, like that's no other in the world.

We're up against other toxins that were in our food and water supply that affect the brain dramatically, by the way. Heavy metal exposures that start in utero that affect the brain and drive a lot of these neurodevelopmental problems. We wonder why autism rates have skyrocketed used to be one in 30,000, not that many years ago, one in 20,000, one in 10,000. Today it's one in 31 in some states, even one in 12 in California. Uh that should concern you.

And yes, the spectrum also includes ADD, ADHD learning disabilities. And uh, we are one in five kids uh with learning disabilities right now. And again, reaching out for stimulants, reaching out for sugar drinks with loaded with caffeine to give them temporary focus. And I just did a video saying that one sugar drink a day, well, it was one or more sugar drinks a day, actually cause male pattern baldness in boys starting in teenagers.

I mean, so the my my point is this the generation is overloaded. Let's control what we can when we can control it. Cocoa Melon, these types of addictive shows that are going to lead to these other addictions potentially later. We can control this now because there becomes a time, parents, you can't control your kids anymore, right? How is it trying to hang on and telling a teenager what to do? It gets a little more difficult. At that point, we're coaching and inspiring, right?

We're not drawing solid yellow lines that we can when kids are kids, right? Or when they're infants or, you know, just toddlers. So now's the time because we can control their food, we can control the dyes, we can control the games they're watching, the time on screens, we can control all of that when they're this high. But once they get this high, if you're trying to control that, you're gonna lose the battle.

Okay, five kids I brought up, and I can tell you, you know, the worst thing you can do is try to tell these kids uh what to eat. I let go at the right time because as you know, I'm uh absolutely uh very disciplined when it comes to the diet and the foods we have in our home. But when they started to be able to make their own decisions and do that in school, I said, Oh, it's up to you. It's up to you.

And I'm gonna tell you this right now five out of five went out, meaning they wanted to eat and do what their friends did, and they did. Oh, and then they started realizing how it affected their thinking, how it affected their gut, how it affected their feel how they felt, and guess what? Five out of five have come back around. Right? So my point here is let's start with these things we can control and Cocoa Melon and some of these games and screen time, start there, parents, share the video.