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The Scuttlebutt

Feb 08, 202420 min
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Episode description

The story of how a business was catching strays due to the reverse Keith Lee effect

Transcript

This is a downbeat on ninety seven to one, the freak Parker University brings us the scuttle butt. Joining us now on the freak Zoom line. It is Jonathan and Amy Evola and they run Seasoned Street Food. Now before we speak to them directly, a quick setup here. Keith Lee was in town, the big social media food influencer, went to a lot of places.

One place he went to was a food truck called Sweetly Seasoned. This story kind of took off because one thing that he asked the lady that was running Sweetly Seasoned to do was I'm gonna give you four thousand dollars, keep two thousand, give one thousand to your person over here who's braiding hair, give one thousand dollars to a guy who had set up there and was cutting hair.

And the lady ended up not doing a couple of those things, like paying the guy who was cutting hair, because she was like, well, he's not affiliated with my company. Oh, and it takes off well, sweetly Seasoned food truck, it does sound very similar to Seasoned Street Food. With our guest Amy and Jonathan, and Amy and Jonathan have been getting a lot of angry phone calls and low reviews online because of people confusing them with

sweetly Seasoned and it's destroying their business. So Amy and Jonathan Evola are joining us. Now, good morning. How are you all today? Good morning, We're good. Thank you. Did I set that up properly? Is that kind of the gist of it? Yeah, you did a good job. Are you on TikTok a little bit? Yeah? Because we have to be Yeah, So, I mean they really break it down. There's like, I mean, it's a lot to explain the way it drug us into

it. You know, we got caught in the line of fire because the key the ends pretty much wanted justice from the food truck owner wanted her to do the right thing. Everybody wants her to do the right thing. She was not being very The generosity wasn't reciprocal the generosity she received from mister Keith

Lee. She had a great opportunity and she blew it. And it's such a sad thing to see such a wasted opportunity turns so so crazy and so dramatic, you know, and you're just catching strays kind of out here minding your own business, you know, And that's the thing. Yeah, I mean, up until Friday. I'll be very honest with you, I have never heard of Keith Lee, and I've been in the food scene for thirty

years plus in DFW. By the way, you know, we're the same way like, I had never heard that name until we started seeing stories of him coming to Dallas. I'm like, who's Keith Lee? Had no idea, Well, I follow him on social media, so I kind of had an idea, you know, but I just never thought it would somehow hit

this close to home. By the way, gentlemen, her sorry, Keith Lee's like ninety eight percent of the audience is female women by the age of Like, well, I'm not going to age us, but it's so all like, I think most of those followers are probably women to be, to be honest with you, so I went, I'm just following along, and I went to your website and I looked up you know, Season street Food. You have a nice website, seasonstreetfood dot com. Eoray, when it

comes up, there's a pop up says welcome to Season street Food. We have while we have no affiliation with them, if you're looking to contact Sweetly Season following their review, their information is as follows like getting way ahead of it. So how many Yeah, no, it makes perfect sense to hear it the way Kevin laid it out is certainly interesting. It sucks for you, guys. How many like bad reviews? I guess have you gotten as so? Google has since corrected it. But we had at one point over

seven the negative reviews we had to start with it. We had twenty five star reviews before this whole thing started. Okay, and I woke I went to bed on Thursday night with five stars, woke up, woke up Friday morning to a barrage of phone calls starting at six am, from all over the country and then all over the world. I mean, I can't believe I was getting calls from the UK, Europe. I mean, we've gotten

calls from Dubai. And these are people that feel like they're right here with the phone calls that they're literally most of them are telling me give them their money. And I mean the first phone call I got was Keith Lee sweetly seasoned, and I'm like, what are you guys talking about? First of all, the coffee hasn't kicked in. I have no idea what you're talking about. I'm confused, and I'm running out the door. So I mean once I'm you know, kind of driving, and I feel a little like

at a point where I could call Amy. I I was getting attacked and I didn't know where was coming from, and said, Amy, can you please go online and check out it's got to do something with Seasoned. So look at Seasoned and they keep saying sweetly and they keep saying Keith Lee, could you And Amy, I was like, oh, Keith Lee, bro,

So you go ahead, Amy, you say the rest? Yeah, So I you know, I immediately obviously, just like I went to the internet, went to Google, started searching and quickly figured out how we were connected. But thankfully it was because of somebody that was watching everything that was going down. Excuse me, they so they actually contacted us through our website

and let us know that we were being mistaken for this company. So were most of the negative reviews, people complaining that your establishment did not offer the things that Keith Lee was reviewing and promoting. No, no, it was we made them sick. We're horrible people. We should be ashamed of ourselves. And so it was a mixture, was a barrage of all their thoughts on Google. One star reviews. So Amy, you said that you followed Keith Lee, and I think it's clear Keith Lee's trying to do good things

when he goes to these cities. He is doing really like amazing work and it's great. He's allegedly still in town or would y'all be anticipating him to swing by or is he already gone? I thought so allegedly. I thought he lives in Vegas and went back on Saturday. I thought he was already back because we haven't heard anything from him regarding this clearing this up. That's

the only thing connecting us to him is this situation. And I'll be honest with you, there are no hard feelings here at all towards Keith Lee. He is from what I can see, he seems like an amazing human. I would actually love to meet this guy because him and I have an affinity for food and for feeding people and eating good food and blessing others like that's that's my that's my creed man. I mean, so he's like my twin brother from another mother. And I honestly, I know he has nothing.

It's not his fault that this is happening. It's to be honest with you. They call them the keith Lee effect and the Keithians. So there's apparently fifteen million of them, and they got his back. And I see, why have you considered that there's I don't know, a possible long term upside that will eventually maybe counter the short term chaos that you've experienced by people having your name publicly much more broadly known than maybe it was before this whole conundrum

happened. Conundrum conundrum. Well this, and my mom always taught me, when when life gives you lemons, you make lemonade. And I'm also we were Biblical people and in the Bible says anything that tries to get used for bad can always turn around and be used for good and as long as like you do it the right way and treat people with respect. And you know this isn't guys. I grew up in the war to one country and it you know, I know what it's like to like really experience something like scary.

This is not even though we're getting like threats and actually death threats, you know, and it's not like it's not as scary as like some of the other stuff I've been through. So this is you know it's yeah to put into perspective, it's not that bad. And I really, you know, think that if everybody could kind of respond that way to negative situations and turn them to a positive, the world will be a better place. That's

my message. I love it. Man Amen to that. All right, Well, your real place is Season streetfood dot com And just twenty seconds. But what am I looking at? What's this mac and cheese with some sort of pulled so yeah, So we started this concept for you know, Covid kind of pushed us to the streets. We've been running restaurants and we have a brick and mortar restaurant called Tuscan Slice and Walksahatchie. We've been over for

thirteen years and we started Season Street Food a year ago. We're gonna be out in Faris, Texas on our new property on one hundred Town Plaza this Friday. We're gonna be cooking for you guys, anybody that wants to come out. It's National Pizza Day we're guys. So we're gonna have a wood fire pizza oven out there. We're also gonna have Keith Browning. He's an amazing chef and he took our inspiration and ideas. He put him on a plate, and we're gonna be serving up all of our good fare and you

guys just come on down. We'll have axe throwing, we're gonna have backyard games, fire pits music. It's this Friday, five pm to midnight or to when you giver you guys want to go home or stop showing up. The town is prepared for us, so the city managers aware everybody there that there might be a lot of people coming, So come on down. Let's make it a block party. We're going to post it on our socials. Amy, what what's our socials? Yeah? Season street Food? Yeah,

that season on Instagram. Absolutely, well, we'll post that out there when we post the segment after the show and i' let stuff out and tell we're producer. Jj Is. She lives in Waksahatchie And when you said test and Slize, she went, whoa JJ your review of Tusking Slies. I love tuk and Slaze. I literally was just there Saturday and I had I had the pizza for the first time. Yeah, so good. All right, Yeah, they're absolutely checking out. There's one good review instantly to offset the

weird ones you've been getting well. I'm glad you we're helping you get the word out. Honestly, that is a weird, tough spot. So much, very kind of guys to have us on your show. Thank you so much for helping us get the word out. I'm clarifying that we're not sweetly seasoned. Yeah, and we actually we've had to make shirts that we're not sweetly seasoned. Well, we'll keep spreading the word and spreading the love. Thank you' all for taking the time this morning. We appreciate it. Thank

you so much. That is Jonathan al Johnny Blessed Jonathan and Amy Evola of Seasoned Street Food. Not we had him on stream too. The camera turned off, but it was on for a minute. John is stacked a cowboy hatboy hat. Look at Amy, she's beautiful too. But flex that arm arm. Let's see some Imagine that thing making your season and your food. Think about that when you leave them a bad review, Think about giving you a five a five star review. You could pick up that wood fire oven

by himself. There we go. That's again Jonathan and Amy from Seasoned Street Food. We'll pump that out to on our social media. Is in all that a little bit later on we podcast every segment absolutely now in ten to about ten to twelve minutes, thirteen minutes, we're going to be playing you some Super Bowl ads that you have not heard yet. They've leaked out, you have not heard them yet. But I want to just to say something

about the Super Bowl ads real quick to end the segment. For the second consecutive year, for a thirty second ad, it is seven million dollars all right, seven million now. A decade ago, twenty fourteen, it was four million dollars for a thirty second ad, and now it's seven million in ten years. Do we know who's on the docket for thirty seconds? It's seven So I know a little bit about who's on the docket. Paramount which owns CBS. They're going to run nearly a dozen spots to promote its movies.

I'll tell you some of the movies in a second. The Taylor Swift effect is real. Lori Al's running their first Super Bowl ad with Taylor makeup. I know, is she a spokesperson for them, but it's just like, we know women are going to be watching. This is a good opportunity. Let's do a Loreal commercial. Ah, it's actually it's the company's actually NYX Makeup, which is a subsidiary of Loreal. Dove. You don't see makeup too much in Super Bowl, I don't think so. The first time

they've ever done. And Loreo's a big company, right or it seems like they are. Dove the soap company, first Super Bowl commercial since twenty fifteen. Don't know what it's gonna be about, but I think you could assume probably so something related to females. Dove does have a nice masculine line of cleaning products for your pits, indeed for men. Indeed, try our new AI generated loofa. I don't know. That doesn't make any sense, doesn't

make any sense. You're good, keV. They're gonna have more ads this year that have the interactive QR code component I think last year to the coinbase. Great idea, great idea. You're gonna see a ton of that this year, including one for avocados from Mexico. They're doing it again. They're gonna do it again. Good for them. I love avocados Mexico. What you have that? I like avocados. That's one that when I was a kid, because of the greenness, I think it took me a long time,

but it's slow. W don't you have some a little bit of guawk and you start getting in there and you're like, all right, And then a nice sandwich with an avocado exactly. You know what I've been doing recently. Because cheese is delicious and not particularly great for you, but there are certain things that you want cheese on, like a sandwich or a taco. Instead of cheese, put on the super food. It's good for you. Avocados are great. No deal on get rid of cheese and adding an avocado.

I'm just saying, if you want, if you maybe your doctor says you need to replace cheese or stop eating cheese a good replacement to get that that soft, fatty texture in there. Put some avocado on your food. From Mexico, Mexicos from Mexico, from Mexico. You're listening to Walk Rock. Huh huh, Walk Rock. Okay, So they said, though if a popular option for some companies, do it during the pregame show. It costs half as much to buy time for a movie ad if you're gonna do

it in the pregame show, because those are laws. Save a little money. And also Another strategy is what Dune did. Dune is not. Dune two is not going to have a Super Bowl ad, but they bought one for the AFC Championship game in the NFC Championship game. Do the math fifty million plus watching, I know, be a little less than the Super Bowl. It's gonna be a lot cheaper. Uh, Disney, Oh sorry, so Marvel is. It's still up in the air, but everyone is expecting

Deadpool three trailer will drop. The movie comes out in July, but everyone's expecting the Deadpool three trailer. It would be nuts. They destroyed it in twenty sixteen whenever the first Deadpool trailer come out, and Ryan Reynolds was all over the place. We interviewed him back in San Francisco ten years ago and he was a very funny campaign. They're expecting that. They're expecting another Planet of the Apes commercial there from Disney as that comes out in May. CBS

is care of the games. They're gonna do the Bob Marley one love thing, even though it comes out on Valentine's Day, I think next Wednesday, but they're going to drop that because they can paramount the other movies that you might see ads for they're projecting are a Quiet Place Day one and If which is Imaginary Friend directed by John Krazinski, Ryan Reynolds, Senate Randall Park. You know these people. Is there going to be a Bud Bowl, No,

butd Bowl, although there should be incredible back in the day. I think it got replaced by the Puppy Bowl. The Puppy bowls great too. With the dogs at the National Anthem and they all are looking at the flag. And every year you're looking up at hot dogs that they're looking at. Yeah, they are tricking a beefy treat like Look they're looking at the flag. Look at these dogs. Flag liver, flag liver. Little get you some little patriot, Little patriot. Do put a little in front of everything,

little sailor. Stay tuned, all right, baby girl? What else? Kevin Universal is believed to have bought time for their big movies Fall Guy starring Ryan Gosling and Emily Blunt. That look fun, Despicable me for Kung Fu Panda four, which I saw a trailer for that and it's hilarious. The trailer, yes, funny and good. It has a four at the end of it. Twisters, What about Twisters? Mike Oh, is that

the new Twister. Yeah, there's more than one boy. The Twisters two Category five, two F fives merge and we have a F ten, the first ever ten. Two cows flying through the air. Yeah, two buses, two cows. I'm gonna need two belts to tie myself to this smater thing. Okay, a bunch of mockingbirds. I guarantee it's two F five's merged together and created F ten. Okay, And let's let's be honest. You guarantee it. Let's be honest with those that are listening. Twister is

terrible. I hope you're in the movie. Sucks. It sucked, then it sucks worse. Now, Oh, it's fine. It's not good. It's horribly accurate, a terrible. It's unbelievable. There's nothing good about Twister. He's in the Bear Chase. I lived Twister, I did to. Okay, that's why you should understand that that's just making a mockery of our upbringing. Like your dad was killed, he wasn't killed in a tornado.

He went up for cigarettes and never came home. Kevin wished that you were in the path when you were yelling people craft left streets this morning, laughing at my my orphan life. That's what drove Helen Hunt and that that movie In this when the first scene Dad flies away. Bill Paxson's not going to be in it, And I damn sure tell you that much killed by a twister in Peace not Pee, Coming up next, p It was a slip Coming up next. You can do that at the chicken ranch, Daniel,

will you tease the next second? In Pee? That was a slipop? Now those beds, you think they're changing the fitted sheets on those bastards every time after each use. I don't need a girl there. I just want to rest in peee all right? Coming up next. We are the home of exclusive audio. Today is no exception because we have leaked audio from Super Bowl commercials, which you will see this Sunday. Spoiler alert. Maybe you don't want to hear these, I think you do. Stick around

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