Most Important Thing in the World - podcast episode cover

Most Important Thing in the World

Feb 13, 202423 min
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Episode description

A tense conversation breaks out regarding Taylor and Beyonce after we discuss the Super Bowl being the highest watched TV program in modern history

Transcript

The Downbeat on ninety seven to one. The freak Ceedee Lamb's finally commented on the story about his mom going on Facebook for rants against DAK. He commented on it while eating pasta on the Michael Parsons podcast I Have That for You at seven along with well MAV's action. Daniel Gafford calls in at nine forty five today for a little draft. At eight o'clock, do have a pair of Dave Matthews band tickets we'll give away today too. If you want to

go see Dave. We'll figure out how to do that. We got five pair to give away this week before they go on so on Friday. They're in town on June first. Right now, let's do this wow. According to Nielsen, Leslie Nielsen says that the Super Bowl fifty eight on CBS averaged one hundred and twenty three point four million viewers. That's eight million more than last year's the most watched television program in the history of our existence. Like,

we probably knew that was gonna happen. I don't know if it didn't have that Oh for a reason. I've read conflicting reports it might be behind the moon landing, which is kind of odd. Really wow? Yeah, so large. It approached the all time most watched television broadcast set in nineteen sixty nine, when I estimated one twenty five one to fifty million viewers watched the Apollo eleven moon landing, the which is really wild nineteen sixty nine.

Yeah, but the moon, like the moon Mars landing. If we did that, which would be next. No, people wouldn't care. Hey, you're right, We'd just look at our phone. No one would care. Would they would care? Mars is stupid, and YouTube streams and the internet streams would cut into actually watching it. But we just watched the game. I watched the game on YouTube TV. So does that that's CBS though, one hundred and twenty million CBS and about three million on paramount plus yeah,

paramount plus three million on paramount. Think that's it's also making it like the most streamed, okay thing ever. I don't know, damn well, I mean, I'm not surprised at all. I mean, it's what it is. Pretty much every year it's the next Super Bowl is big. I saw the overtime created sixty million worth of added money in advertisement money for CBS. Hell, I guess the replaying of some ads, do they build the company? I wonder if that was like agreed on before got to be I was

thinking that yesterday when this came up. It's yeah, it's there's something in those contracts that if the game goes over time, there's some word they use, I'm sure called you know whatever, play and you can run it again and you have a tentative agreement. I wonder if it's half price or Yeah, this says the network sold between five and seven contingency spots, that's the word. And this day gave a slight discount six point five million, serious

half a million bucks off. Yeah, but ratings, I mean it probably peaked in overtime, right, Yeah, because all eyes are going to be on it in overtime. That's the most important part of the game. Yeah, and you get a discount, makes sense. Yeah. I was thinking about this too, Like we were talking about seven million dollars for thirteen for a thirty minute spot. I'm sorry for a thirty second spot. Seven million

dollars for a thirty second spot. A lot of the ads that I was pulling, you know, to play audio yesterday, it was like we're sixty second ads, so fourteen million dollars He gets Us campaign, which we learned was I don't know, born out of Dallas. Yeah, how about that? Not reduce produced in Dallas? Were the the the ad agency, the creative I guess they're the ones that the people that put the ad together.

The campaign is a Dallas firm. They ran seventy five seconds worth of advertising and I think it was an excess of seventeen and a half million dollars. Gosh, he gets Us, that's all I've read somewhere where one of the one of the photographs that was taken of people getting their feet washed, was it Lee Harvey's really Yeah, Wow, that's I thought it was all CGI. I did too, but I think it was just retouched photos like the

Barley Armies. Yeah, while the king Bucks are playing into that ground, well, Captain and Camille, or in the background, you're getting smoked out by the fire pit the juicy Lucy or have that burger as they got there there that Barley, that's Barley House. That's a juicy juicy Lucy. But they have a great burger, they damn sure do. I just looked up quick they said the most expensive Super Bowl commercials of all time, because I was just sitting here thinking, did anyone do a two minute job? The

one hundred and twenty second I never felt like they did. No, yep, because in history they have Last year twenty twenty two, Alexa, Oh, I'm so sorry to everyone listening at home. Alexa play Pirates starring Jesse Jane play Pirates. It's just tireds of the Caribbean music, as you would imagine. What are you watching? Dad? I didn't. I didn't trum this, honey, I did not choose this nothing but this guy's They had the clam Tart spokesperson in the movie, at least not be Dune. I'm

not watching this, but this guy's Sagney's been wronged. Go back to bed, Little Sailor. There's more to this story. Uh. They had a commercial called mind Reader with Colin Jost and Scar Joe. Can I remember that one? Remember that? Yeah? I like that. It was one hundred and thirty second commercial, two minutes and ten seconds. Okay, on money, it says you it says cost twenty six million, or about six point five million per thirty seconds, so that was in a different price bracket.

But I I mean, just the balls to do the two minute commercial, like, yes, we want a super Bowl commercial and double it, so we need more time. That that is balls, and I's like thinking about how they spent we were talking about the ones that were the Heidi Gardener Dan Levy one like homes dot Com, a subsidiary of apartments dot Com, just whipped out a bunch of money for bad creative Like how does that happen?

I don't even know. I was thinking about this too. Think about everyone who works their job, and it is like, man, I don't get paid enough. I could get paid a little more, or maybe they disagree with how the company spend some of its funds. And then you're sitting at home watching the Super Bowl. You gotta go to work the next day and a commercial for your company pops up and you're like, myfing company just spent fourteen million dollars on this minute long spot and they can't give everyone in the

office five thousand dollars more. I mean, I thought I thought about everyone thinks that if your company does it, but that that's not how that That's never how it works. It's never how it works, but it is how humans react to it though it is, and you can't discount that, and I saw him. It's not a unique thought. But you can also bring up all of the you know, the the Twitter outrage over the the Heat Gets Us campaign. It's like you spent seventeen million dollars showing pictures of people

washing each other's feet while like in excess cover plays in the background. That's your message where you couldn't you have spent all that money, I don't know, feeding homeless people if you're in a billion feet really, if that's what your you know, your outreach is about, is about helping others, then you're trying to rebrand your message of this kind of a weird little organization they

have going on over there. I don't know if you know much about that whole he gets Us campaign, but I'm not uh dug deep, and I'm sure it's not funck on the Ranger. It's on the back of the Rangers pitch mound on Sundays. Let me put it this way, it's it's not as it's not that that group is not as inclusive as they're branding, or they're they're they're rebranding, would lead you to believe, well, maybe they're trying to be more inclusive. Maybe that's a part of the because Jesus does

not hate it is weird that there. Jesus probably didn't donate to certain seapacks either. Well, yes, anyway, go ahead. They're rebranding Jesus during the super Bowl. That's that's odd. I was just like, is the link that that commercial just about that song getting to the hook? Because you could have shown three people getting their feet washed and got a forty five second

commercial out of it. I just can't imagine, you know, depending on what your ideal of Jesus is him watching that spot and going, y'all don't effing get it, man, you just don't get it. Have y'all read the book? Have y'all read the book? No, they watched the Bible tick talk of which there are many. There's a bet payoff. Read the Bible and then do a TikTok about it on the freak account. Oh my god. Really, the first Corinthians turning the pages each day is a different

chapter. I've definitely tried to read the Bible a couple of times. It's tough. I've done it. Yeah, I was a kid. Yeah, whole thing. Yeah, come on, stern Man, really yeah, it's boring. Yeah, man, drawing when it's boring, are there like badass parts? There's a lot of he begat and she begat. So there's like pages and pages of just lineage like does he get cooking when? And all that stuff. All Testaments get some cool stuff. No Testament, not so

much. The New Testament. They hit you. I mean you gotta. But I also had one of those books that was like, uh, you know a teenage or kind of translated. Yeah, you kind of know, urban dictionary Bible. I can get this now, I understand it. No, they had this thing in our youth group where it was a program where you you could read the Bible in a year, and so you kind of you know, I told you how many pages you need to read every day to get through the whole thing in a year. And I actually did it.

It took me longer than a year. But yeah, I read the damn Bible. That's impressive. It's a long book. I don't think I've ever made it through Genesis. You can't have tried. And it's got tiny font have tiny font The pages are long. Sometimes it's two columns. Play. This Soroy industry is big Bible easy read Bible. It's the same thing. It's just bigger font pages. Those pages are super things. Even in the tiny font Bible, the pages are really really think they have thin page

and tiny font and what I don't four columns too much. The words are running together, We're getting cross eyed. I was like, you know what, I got through about three pages of Genesis and then let's go ahead skip under Revelations and then I've pretty much seen the movie, you know, like it's I feel like I know it from there. And the stuff in the middle that you guys are always posting, you know, and and tweeting about and then tagging. At the end of it, it's just a bunch of

numbers and names, you know, Matthew and Paul and whatever happened. That's a weird wild a wild I mean there in the end, it's like there's dragons coming out of the water. Days are going to end. Yeah, Revelations a freaking is it. There's a there a big finish, like right when you get to the end and then you're like, Stagnetti comes in, good, STAGNETI comes in. The big finish of our show today is Daniel

Gafford calling in at ninety five. I don't miss it. I know, like TV markets don't equate to team popularity because Green Bay always fares very well with ratings, you know, like so tons of transplants though people get the

hell out of there. But like if it was like New York against Los Angeles with that, I mean, look, we're gonna probably beat the record every year at this point or is it the TATA thing, like I don't know, but the second most watched I think was the Houston super Bowl in twenty seventeen, New England Atlanta, which went to overtime as well, and maybe that's what pushes it over the top. Third most was Casey San Francisco

in twenty twenty. Yeah, And I mean, if you look at market, San Francisco is the tenth biggest market, San Francisco, Oakland, San Jose is number ten, and Kansas City is down at thirty two or thirty four. I'm sorry, that's the thirty fourth market. I'm not surprised at all that it'd smashed all the records. But if Taylor Swift didn't exist or had zero to do with this, you know that it definitely impacted the interests and the numbers and I don't know that would have had to have gotten them

up over number one. Right. I definitely agree that there was an impact. Was it ten million? I don't five million, but there definitely definitely was, And I know just have people that you know who cared about it more than they ever would have have heard people talk about their wives and their

daughters caring about it. Yeah, more than ever because of that struct a genius to bring Usher into because I know a lot of women, okay, a small handful of women that were pretty dialed in on the Super Bowl because of not not the tailor effect maybe somewhat, but mainly because of Usher. Yeah, because that's like the late thirties, mid to late thirties. That is the wheelhouse for forgetting all sex stuff watching us or take his T shirt off. Yeah, no, there's no doubt about that. I think the

Beyonce thing was cool. If anyone knew what drop was coming, I don't know. I mean there was something that felt Verizon was teasing, yell, don't know what's coming, but that was not Beyonce specific. I know a podcast list night with our local comedian Michael Pasvar. He has no comedian course Pasvar, which one. Was it rushing the passer? No, it about Russian defensive lineman. It's his back in the Day Day podcast. But his like, his wife and his kids love Taylor Swift. So he's like,

yeah, I'm I'm in. But we were having a conversation about that stuff, JJ, please go Mike on here, because I do want to ask. I was like, this just came up in conversation. I don't know, but there are it's been a topic. There are people that hate Taylor Swift and hate that she's getting shown. And I was I was sitting there going, Okay, whatever you're gonna say, we don't need to compare or

pit two women against each other. Although the juice is great, and if Beyonce would have dropped it her album on Taylor's day of Taylor's album, that would have been amazing and we could get metrics on that and I would love that. But Beyonce never has experienced haters like Taylor has, and I just think that's interesting. Now JJ's gonna say, I want to hear you what Jesus has said, because that white man just said this, Like I do

think, but yeah, you're who are Beyonce's haters? Though? Because I've always just thought that everyone just loved it a door to accept it that she's the queen. No, not at all. No, she has what Twitter can tell you that much. It's bad. I mean it's mostly the fan bases though, it's mostly like Taylor's fan base or Nicki Mina, Like everybody's trying to, like, you know, defend their favorite, and so when they do that, they tend to go after the one on top, which

is Beyonce. But oh yeah, there's been plenty of situations where the haters are very like, for instance, it's perfect that this country album is coming because the people forgot a few years ago she performed on the Country Music Awards and a lot of conservatives are not happy about that, and they got a lot of and I think they ended up taking a lot of that, like footage down from their website or something like that. So oh yeah, it's

it's it's there. It's just not experienced it. I don't know a single person who hates or anything bad to say about Beyonce. But that's but you're not you don't have your finger on the pulse of like the Beyonce trying to claim she can't sing and she does all like she can't say she does. Her music isn't great. Oh yeah, it's it's it's heavy though, but it's just a white black thing, right is that what it boils down to, it can be is a part of it. I mean, that's what

we're not really saying. That's the real truth is that some people, for whatever reason, are cheering for their side and they against the other side.

And that applies to both because again Rihanna, Rihanna's predominantly has a black audience and so still her face, he's her, you know, her diehard fans still come after Beyonce or like I said, Nicki Minaj is for some reason, Nicki Minaj fans, even though I mean she she has rap songs, but even though she's not necessarily in that hip hop like rapping world that much, for some reason, her fan base comes after the behiveh and Bey And

it's just it's it's silly, it's just stupid. But you did just casually say, well, you know, Taylor and all of them are coming after who's on top Beyonce? Yeah, like, I don't know by what, by what metric? And you probably haven't answer obvious. Okay, it's subjective though it is. Yeah, it's you're talking about there's no accounting for that.

She's a celebrit of celebrities, like she's the fact when you're hearing artists talk about like what the epitome of, like the higher standard is is Beyonce. But according to who, and it's according to the artist, all the all those singers, the art who has more sales? Yeah, I don't know, so I wish they was that. That's the whole thing is they jump around sales plays a lot in promotion. She doesn't promote like she used to. She doesn't have to really just to take the money. Do you

just like Taylor Swift? I don't. I mean she's there. I don't care for her. You don't like her music. Her music's bland to me. Do you think it's just there? I mean it's there's nothing. I don't think there's any Her music isn't growth. Like I don't think she's grown as an artist. I think she's done the same thing since she dropped me. The only thing is she went from like country to pop. But you saw that coming her music, Yeah, I I don't. As far as

like music goes, it sounds the same. Well, you can't say that about Beyonce, but I bet there's some people that can, but they don't listen to her. That's my point. But like if you listen to her albums, I'm not defending one. Yeah, I'm just saying that this whole argument is all about taste and and and aligning your camp with your little group and and the anonymous you know, uh uh, nondescript avatars in the comment

section that will say anything. It's like algorithm, Yeah exactly. It's just you like what you like, and all of the the bickering about it. It's just so who cares. But as far as like when you hear some artists like singers talk about music and talk about the standard, so you're saying, oh, it's subjective, I'm like, it's them that's saying it, like they're the ones who the artists, and of them are all artists for all artists are saying a lot of them are all we're saying it. So

then I guess I say here full of Dell Taylor Swift. A lot of them have mentioned her like it's it's obvious. Award shows and there are people lined up to talk to you in the commercial I would say, I would say that Beyonce is probably more critically acclaimed than Taylor. Her art is probably more critically acclaimed than Taylor's art. I think I don't know that. I still now I think like I think Taylor's gotten there. She's getting maybe more

of a gifted singer or more of a natural talent or more. I don't know. The people that you know care about these analytics and and ranking stuff would probably put her above Taylor. The thing critics would the when you right start climbing the mountain, Paramount mountain. Beyonce climbed it, you know, way before Taylor did. Five, six, seven, eight years, nine, ten years. Do you know why we drop music on Fridays now because

Beyonce? But I mean, like people trying to say yeah, and then people just ask like she doesn't have a say, Like she doesn't have like factor in music, Like there's like major moments in history that she has made. And reasons why people artists do things the way they do on a lot of and on a lot of staters. But that's a big one, right there is the reason why artists dropped music on Fridays now is because she dropped a surprise album a few years ago. Yeah, Friday, they're both moguls

in the industry, no doubt. Oh yeah, I understand whatever. Two goats, it's it's Lebron and Michael Jordan just out there. Haven't at it. Let me personally inclined. If I'm gonna make a choice between the two, I'm ten out of ten times probably gonna grab a Beyonce record to listen to. Yeah over Taylor, I'm just ask Yeah, that's just my personal taste. Let's say Tiger matters to nobody. Let's say Tigers whoever won the Grammy for Best Album of the Year the most my big Mike, I had

to google it. I'm like, wait, what we're mad at something this week? I don't care, Ja, none of it matters. Nothing else doesn't mat matter. But it's weird and it clearly led by Hook or Crook to uh more. People watching that damn thing, I think a few million. Yeah, well that's enough of that. Coming up next to Halves, Uh, you gotta win last night, I'll tell you how that went down. Daniel Gafford calls in at nine forty five, and ce Lamb responds to

his mom, dissing Dack on Facebook. Next on the ninety seven won the free

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